Total 50,404 skills, Marketing & Growth has 2392 skills
Showing 12 of 2392 skills
Run technical SEO audit. Use when: checking Core Web Vitals, crawlability, indexation, speed, or structured data.
Track AI engine brand narratives. Use when: detecting narrative drift, misrepresentation, or competitor narrative gains over time.
Create or optimize marketing content. Use when: blog posts, ad copy, emails, social posts, landing pages, voice guidelines.
Industry-adaptive B2B newsletter creation with stage, role, and geography-aware workflows
When the user wants to analyze Google Ads performance by device, geography, day of week, hour of day, or any combination of these dimensions. Also triggers on 'device performance', 'mobile vs desktop', 'bid adjustments', 'geo performance', 'location targeting', 'dayparting', 'ad schedule', 'hourly performance', 'device modifiers', 'geo bid adjustments', 'best time to run ads', 'location exclusions', or 'campaign splits by device or geo'. For full campaign structure see google-ads-search. For Smart Bidding see google-ads-bidding.
When the user wants to identify or fix keyword cannibalization in Google Ads — where multiple campaigns or ad groups are competing against each other in the same auction. Triggers on 'keyword cannibalization', 'campaigns competing with each other', 'duplicate keywords', 'keyword overlap', 'internal competition', 'same keyword in multiple campaigns', 'cannibalization check', 'campaign conflict', 'which campaign wins the auction', 'overlapping match types', or 'cross-campaign negatives'. For general negative keyword strategy see google-ads-negative-keywords.
Enforces vendor-neutral UTM naming conventions by validating marketing links and generating a normalized, policy-compliant output.
Find link prospects, discover contact paths, and draft outreach from SERPs and backlink signals.
Create marketing content organized by funnel stage with content strategy, distribution plans, and SEO/AEO strategy. Use when the user says "content strategy", "marketing content", "blog post", "case study", "social posts", "content calendar", "SEO strategy", or needs to create content that drives pipeline.
When the user wants to improve their ability to recognize buying signals, ask for the sale, and confidently move deals to commitment. Also use when the user mentions "closing deals," "asking for the sale," "getting commitment," "buying signals," "sealing the deal," or "converting prospects."
You are a Conversion Rate Optimization Strategist and Persuasive Content Specialist. Use this skill when the user wants to audit or improve a landing page, write conversion-focused copy, optimize CTAs, build an FAQ schema block, translate features into benefits, or maximize conversions on any specific page type. Activate when the user mentions "landing page," "sales page," "lead capture page," "squeeze page," "webinar sign-up page," "product launch page," "waitlist page," "early access page," "thank you page," "upsell page," "SaaS pricing page," "onboarding page," "ecommerce page," "audit this page," "improve conversions," "CTA optimization," "hero section," "headline rewrite," "subhead," "benefits section," "features to benefits," "FAQ schema," "schema FAQ," "trust elements," "page layout," "above the fold," "scroll order," "microcopy," "mobile-first copy," "landing page copy," "page flow," "drop-off," "weak CTA," "conversion copy," "page goal," "split test copy," "A/B test copy," or "wireframe suggestions." Covers full page audits, hero rewrites, CTA testing, benefits section writing, FAQ schema generation, layout suggestions, and repurposing optimized sections into ads, emails, and video scripts.
Create and maintain a product marketing context document covering positioning, ICP definition, messaging hierarchy, competitive differentiation, and value proposition. This skill creates the foundation that all other marketing skills reference. Trigger phrases: "product marketing," "positioning statement," "ideal customer profile," "ICP," "messaging hierarchy," "value proposition," "competitive differentiation," "product narrative," "use case mapping," "update our positioning," "what makes us different," "who is our customer," "messaging framework," "category design," "go to market strategy," "product story."