market-research

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Research markets, competitors, and audiences using web data and structured synthesis. Use when entering new markets, validating ideas, or analyzing competitive landscapes.

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Sourcemajesticlabs-dev/majestic-marketplace

Added on2026-02-21

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Market Research Skill

A comprehensive market research methodology that leverages web search to gather real market data, analyze competitors, and synthesize actionable insights.

When to Use

Researching a new market or industry
Analyzing competitors before product launch
Understanding target audience demographics and behaviors
Identifying market opportunities and gaps
Assessing risks before market entry
Validating business ideas or product concepts

Research Framework

Phase 1: Market Overview

Gather high-level market intelligence:

Market Size & Growth:

Total addressable market (TAM)
Serviceable addressable market (SAM)
Market growth rate (CAGR)
Key market segments

Industry Trends:

Recent industry developments
Emerging technologies
Regulatory changes
Economic factors

Data Sources:

Industry reports (Statista, IBISWorld, Grand View Research)
News articles and press releases
Government statistics
Trade publications

Phase 2: Target Audience Analysis

Profile the ideal customer:

Factor	Analysis Points
Demographics	Age, location, income, education, occupation
Psychographics	Values, interests, lifestyle, attitudes
Needs	Pain points, desires, unmet needs
Behaviors	Purchase patterns, channels, decision factors
Segments	High-potential customer groups

Research Methods:

Search for industry consumer studies
Analyze social media discussions
Review competitor customer bases
Identify buying triggers and barriers

Phase 3: Competitor Landscape

Map the competitive environment:

Competitor Identification:

Direct competitors (same product/market)
Indirect competitors (different approach, same need)
Potential entrants (adjacent markets)

Analysis Framework:

Competitor	Market Position	Strengths	Weaknesses	Recent Moves
[Name]	[Leader/Challenger/Niche]	[List]	[List]	[News]

Key Questions:

Who are the market leaders and why?
What are common positioning strategies?
What gaps exist in competitor offerings?
How are competitors differentiating?
What is the pricing landscape?

Phase 4: Market Opportunities

Identify strategic opportunities:

Gap Analysis:

Underserved customer segments
Unmet needs in current solutions
Geographic expansion potential
Product/service innovation areas

Opportunity Evaluation:

Opportunity	Market Size	Competition	Feasibility	Priority
[Opp 1]	High/Med/Low	High/Med/Low	High/Med/Low	1-5

Differentiation Strategies:

Price positioning
Feature differentiation
Customer experience
Brand positioning
Distribution channels

Phase 5: Risks & Challenges

Assess potential obstacles:

Risk Categories:

Category	Risk Factors	Impact	Likelihood
Regulatory	Compliance requirements, licensing	High/Med/Low	High/Med/Low
Technological	Disruption, obsolescence	High/Med/Low	High/Med/Low
Market	Saturation, demand changes	High/Med/Low	High/Med/Low
Competitive	New entrants, price wars	High/Med/Low	High/Med/Low
Economic	Recession, inflation	High/Med/Low	High/Med/Low

Mitigation Considerations:

Barriers to entry
Capital requirements
Switching costs for customers
Supplier dependencies
Macroeconomic sensitivity

Output Format

Market Research Report

markdown

## Market Research Report

**Topic:** [Product/Industry/Market]
**Target Market:** [If specified]
**Date:** [Research date]

### Executive Summary
[3-5 sentence overview of key findings, major opportunities, and critical risks]

### Market Overview

| Metric | Value | Source |
|--------|-------|--------|
| Market Size | $X billion | [source] |
| Growth Rate | X% CAGR | [source] |
| Key Trend | [trend] | [source] |

**Industry Context:**
[2-3 paragraphs on market dynamics, recent developments, and trajectory]

### Target Audience

**Primary Segment:**
- Demographics: [description]
- Psychographics: [description]
- Key Needs: [list]
- Buying Behavior: [patterns]

**Secondary Segments:**
[Additional segments with potential]

### Competitive Landscape

| Competitor | Position | Strengths | Weaknesses |
|------------|----------|-----------|------------|
| [Leader 1] | Market Leader | [strengths] | [weaknesses] |
| [Challenger 1] | Challenger | [strengths] | [weaknesses] |
| [Niche 1] | Niche Player | [strengths] | [weaknesses] |

**Competitive Insights:**
[Key observations about competitive dynamics]

### Market Opportunities

1. **[Opportunity 1]** - [Description and rationale]
2. **[Opportunity 2]** - [Description and rationale]
3. **[Opportunity 3]** - [Description and rationale]

**Recommended Focus:** [Primary opportunity with justification]

### Risks & Challenges

| Risk | Impact | Likelihood | Mitigation |
|------|--------|------------|------------|
| [Risk 1] | High/Med/Low | High/Med/Low | [approach] |
| [Risk 2] | High/Med/Low | High/Med/Low | [approach] |

### Data Sources
- [Source 1 with URL]
- [Source 2 with URL]
- [Source 3 with URL]

### Recommended Next Steps
- [ ] [Action item 1]
- [ ] [Action item 2]
- [ ] [Action item 3]

Quick Research Option

For faster analysis, focus on these essentials:

Market Size - TAM and growth rate
Top 3 Competitors - Leaders and their positioning
Primary Audience - Who buys and why
Biggest Opportunity - Single best market gap
Key Risk - Most significant challenge

Deliver a 1-page summary with actionable insights.

Research Best Practices

Data Quality:

Use multiple sources to verify statistics
Prefer recent data (within 2 years)
Note data limitations and assumptions
Distinguish between estimates and verified figures

Analysis Quality:

Focus on actionable insights, not just data
Identify patterns across sources
Challenge assumptions with evidence
Quantify opportunities where possible

Report Quality:

Lead with insights, support with data
Use tables for easy comparison
Include source citations
Prioritize recommendations clearly