market-research
Compare original and translation side by side
🇺🇸
Original
English🇨🇳
Translation
ChineseMarket Research Skill
市场调研Skill
A comprehensive market research methodology that leverages web search to gather real market data, analyze competitors, and synthesize actionable insights.
这是一套全面的市场调研方法论，通过网络搜索收集真实市场数据、分析竞争对手，并整合可落地的洞察。
When to Use
适用场景
- Researching a new market or industry
- Analyzing competitors before product launch
- Understanding target audience demographics and behaviors
- Identifying market opportunities and gaps
- Assessing risks before market entry
- Validating business ideas or product concepts
- 研究新市场或新行业
- 产品发布前分析竞争对手
- 了解目标受众的人口统计特征与行为习惯
- 识别市场机会与空白
- 进入市场前评估风险
- 验证商业创意或产品概念
Research Framework
调研框架
Phase 1: Market Overview
第一阶段：市场概况
Gather high-level market intelligence:
Market Size & Growth:
- Total addressable market (TAM)
- Serviceable addressable market (SAM)
- Market growth rate (CAGR)
- Key market segments
Industry Trends:
- Recent industry developments
- Emerging technologies
- Regulatory changes
- Economic factors
Data Sources:
- Industry reports (Statista, IBISWorld, Grand View Research)
- News articles and press releases
- Government statistics
- Trade publications
收集高维度市场情报：
市场规模与增长：
- 总可服务市场（TAM）
- 可触达服务市场（SAM）
- 市场增长率（CAGR）
- 核心市场细分领域
行业趋势：
- 近期行业动态
- 新兴技术
- 监管政策变化
- 经济影响因素
数据来源：
- 行业报告（Statista、IBISWorld、Grand View Research）
- 新闻文章与新闻稿
- 政府统计数据
- 行业出版物
Phase 2: Target Audience Analysis
第二阶段：目标受众分析
Profile the ideal customer:
| Factor | Analysis Points |
|---|---|
| Demographics | Age, location, income, education, occupation |
| Psychographics | Values, interests, lifestyle, attitudes |
| Needs | Pain points, desires, unmet needs |
| Behaviors | Purchase patterns, channels, decision factors |
| Segments | High-potential customer groups |
Research Methods:
- Search for industry consumer studies
- Analyze social media discussions
- Review competitor customer bases
- Identify buying triggers and barriers
勾勒理想客户画像：
| 维度 | 分析要点 |
|---|---|
| 人口统计特征 | 年龄、地域、收入、教育程度、职业 |
| 心理特征 | 价值观、兴趣爱好、生活方式、态度 |
| 需求 | 痛点、期望、未被满足的需求 |
| 行为习惯 | 购买模式、渠道、决策因素 |
| 细分群体 | 高潜力客户群体 |
调研方法：
- 搜索行业消费者研究报告
- 分析社交媒体讨论内容
- 研究竞争对手的客户群体
- 识别购买触发因素与阻碍
Phase 3: Competitor Landscape
第三阶段：竞争格局分析
Map the competitive environment:
Competitor Identification:
- Direct competitors (same product/market)
- Indirect competitors (different approach, same need)
- Potential entrants (adjacent markets)
Analysis Framework:
| Competitor | Market Position | Strengths | Weaknesses | Recent Moves |
|---|---|---|---|---|
| [Name] | [Leader/Challenger/Niche] | [List] | [List] | [News] |
Key Questions:
- Who are the market leaders and why?
- What are common positioning strategies?
- What gaps exist in competitor offerings?
- How are competitors differentiating?
- What is the pricing landscape?
梳理竞争环境：
竞争对手识别：
- 直接竞争对手（同类产品/市场）
- 间接竞争对手（不同方案，满足同一需求）
- 潜在进入者（相邻市场）
分析框架：
| 竞争对手 | 市场定位 | 优势 | 劣势 | 近期动态 |
|---|---|---|---|---|
| [名称] | [领导者/挑战者/细分领域玩家] | [列表] | [列表] | [新闻动态] |
核心问题：
- 谁是市场领导者，原因是什么？
- 常见的定位策略有哪些？
- 竞争对手的产品存在哪些空白？
- 竞争对手如何实现差异化？
- 当前定价格局是怎样的？
Phase 4: Market Opportunities
第四阶段：市场机会识别
Identify strategic opportunities:
Gap Analysis:
- Underserved customer segments
- Unmet needs in current solutions
- Geographic expansion potential
- Product/service innovation areas
Opportunity Evaluation:
| Opportunity | Market Size | Competition | Feasibility | Priority |
|---|---|---|---|---|
| [Opp 1] | High/Med/Low | High/Med/Low | High/Med/Low | 1-5 |
Differentiation Strategies:
- Price positioning
- Feature differentiation
- Customer experience
- Brand positioning
- Distribution channels
挖掘战略机会：
空白分析：
- 服务不足的客户细分群体
- 当前解决方案未满足的需求
- 地域扩张潜力
- 产品/服务创新方向
机会评估：
| 机会 | 市场规模 | 竞争程度 | 可行性 | 优先级 |
|---|---|---|---|---|
| [机会1] | 高/中/低 | 高/中/低 | 高/中/低 | 1-5 |
差异化策略：
- 定价定位
- 功能差异化
- 客户体验
- 品牌定位
- 分销渠道
Phase 5: Risks & Challenges
第五阶段：风险与挑战评估
Assess potential obstacles:
Risk Categories:
| Category | Risk Factors | Impact | Likelihood |
|---|---|---|---|
| Regulatory | Compliance requirements, licensing | High/Med/Low | High/Med/Low |
| Technological | Disruption, obsolescence | High/Med/Low | High/Med/Low |
| Market | Saturation, demand changes | High/Med/Low | High/Med/Low |
| Competitive | New entrants, price wars | High/Med/Low | High/Med/Low |
| Economic | Recession, inflation | High/Med/Low | High/Med/Low |
Mitigation Considerations:
- Barriers to entry
- Capital requirements
- Switching costs for customers
- Supplier dependencies
- Macroeconomic sensitivity
评估潜在障碍：
风险类别：
| 类别 | 风险因素 | 影响程度 | 发生概率 |
|---|---|---|---|
| 监管合规 | 合规要求、许可资质 | 高/中/低 | 高/中/低 |
| 技术层面 | 技术颠覆、产品过时 | 高/中/低 | 高/中/低 |
| 市场层面 | 市场饱和、需求变化 | 高/中/低 | 高/中/低 |
| 竞争层面 | 新进入者、价格战 | 高/中/低 | 高/中/低 |
| 经济层面 | 经济衰退、通货膨胀 | 高/中/低 | 高/中/低 |
缓解措施考量：
- 进入壁垒
- 资金需求
- 客户转换成本
- 供应商依赖度
- 宏观经济敏感度
Output Format
输出格式
Market Research Report
市场调研报告
markdown
undefinedmarkdown
undefinedMarket Research Report
市场调研报告
Topic: [Product/Industry/Market]
Target Market: [If specified]
Date: [Research date]
主题： [产品/行业/市场]
目标市场： [如有指定]
日期： [调研日期]
Executive Summary
执行摘要
[3-5 sentence overview of key findings, major opportunities, and critical risks]
[3-5句话总结核心发现、主要机会与关键风险]
Market Overview
市场概况
| Metric | Value | Source |
|---|---|---|
| Market Size | $X billion | [source] |
| Growth Rate | X% CAGR | [source] |
| Key Trend | [trend] | [source] |
Industry Context:
[2-3 paragraphs on market dynamics, recent developments, and trajectory]
| 指标 | 数值 | 来源 |
|---|---|---|
| 市场规模 | X十亿美元 | [来源] |
| 增长率 | X% CAGR | [来源] |
| 核心趋势 | [趋势描述] | [来源] |
行业背景：
[2-3段关于市场动态、近期发展与未来走向的内容]
Target Audience
目标受众
Primary Segment:
- Demographics: [description]
- Psychographics: [description]
- Key Needs: [list]
- Buying Behavior: [patterns]
Secondary Segments:
[Additional segments with potential]
核心细分群体：
- 人口统计特征：[描述]
- 心理特征：[描述]
- 核心需求：[列表]
- 购买行为：[模式]
次要细分群体：
[具有潜力的其他细分群体]
Competitive Landscape
竞争格局
| Competitor | Position | Strengths | Weaknesses |
|---|---|---|---|
| [Leader 1] | Market Leader | [strengths] | [weaknesses] |
| [Challenger 1] | Challenger | [strengths] | [weaknesses] |
| [Niche 1] | Niche Player | [strengths] | [weaknesses] |
Competitive Insights:
[Key observations about competitive dynamics]
| 竞争对手 | 市场定位 | 优势 | 劣势 |
|---|---|---|---|
| [领导者1] | 市场领导者 | [优势列表] | [劣势列表] |
| [挑战者1] | 挑战者 | [优势列表] | [劣势列表] |
| [细分玩家1] | 细分领域玩家 | [优势列表] | [劣势列表] |
竞争洞察：
[关于竞争动态的核心观察]
Market Opportunities
市场机会
- [Opportunity 1] - [Description and rationale]
- [Opportunity 2] - [Description and rationale]
- [Opportunity 3] - [Description and rationale]
Recommended Focus: [Primary opportunity with justification]
- [机会1] - [描述与理由]
- [机会2] - [描述与理由]
- [机会3] - [描述与理由]
推荐聚焦方向： [带有理由的核心机会]
Risks & Challenges
风险与挑战
| Risk | Impact | Likelihood | Mitigation |
|---|---|---|---|
| [Risk 1] | High/Med/Low | High/Med/Low | [approach] |
| [Risk 2] | High/Med/Low | High/Med/Low | [approach] |
| 风险 | 影响程度 | 发生概率 | 缓解措施 |
|---|---|---|---|
| [风险1] | 高/中/低 | 高/中/低 | [应对方案] |
| [风险2] | 高/中/低 | 高/中/低 | [应对方案] |
Data Sources
数据来源
- [Source 1 with URL]
- [Source 2 with URL]
- [Source 3 with URL]
- [来源1 附URL]
- [来源2 附URL]
- [来源3 附URL]
Recommended Next Steps
建议下一步行动
- [Action item 1]
- [Action item 2]
- [Action item 3]
undefined- [行动项1]
- [行动项2]
- [行动项3]
undefinedQuick Research Option
快速调研选项
For faster analysis, focus on these essentials:
- Market Size - TAM and growth rate
- Top 3 Competitors - Leaders and their positioning
- Primary Audience - Who buys and why
- Biggest Opportunity - Single best market gap
- Key Risk - Most significant challenge
Deliver a 1-page summary with actionable insights.
如需快速分析，可聚焦以下核心要点：
- 市场规模 - TAM与增长率
- Top3竞争对手 - 领导者及其定位
- 核心受众 - 购买人群及原因
- 最大机会 - 单一最佳市场空白
- 关键风险 - 最重大的挑战
交付1页包含可落地洞察的摘要。
Research Best Practices
调研最佳实践
Data Quality:
- Use multiple sources to verify statistics
- Prefer recent data (within 2 years)
- Note data limitations and assumptions
- Distinguish between estimates and verified figures
Analysis Quality:
- Focus on actionable insights, not just data
- Identify patterns across sources
- Challenge assumptions with evidence
- Quantify opportunities where possible
Report Quality:
- Lead with insights, support with data
- Use tables for easy comparison
- Include source citations
- Prioritize recommendations clearly
数据质量：
- 多源验证统计数据
- 优先使用近两年的最新数据
- 标注数据局限性与假设前提
- 区分估算数据与已验证数据
分析质量：
- 聚焦可落地洞察，而非单纯数据罗列
- 识别跨数据源的模式
- 用证据验证假设
- 尽可能量化机会
报告质量：
- 以洞察为核心，数据为支撑
- 用表格简化对比
- 包含来源引用
- 清晰划分建议优先级