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Email metrics to track, 2X levers, and structure checklist for cold outreach. Use when analyzing campaign performance, setting benchmarks, or optimizing email metrics.
npx skill4agent add sachacoldiq/coldiq-s-gtm-skills email-metrics-benchmarks| Metric | Current Baseline | Good | Great |
|---|---|---|---|
| Cold email reply rate | 0.5-1.0% | 2-3% | 5%+ |
| Email open rate | 20-40% | 50% | 60%+ |
| Email click rate | 2-5% | 5-8% | 10%+ |
| Outreach Type | Reply Rate |
|---|---|
| Cold outreach (no signal) | 6-8% |
| Signal-based outreach | 18-22% |
| Multi-signal stacked | 35-40% |
| Website visitor follow-up | 25-30% |
| Champion job change | 20-25% |
Opening (trigger) + Assumption + Social proof with numbers + Open-ended question| Target | Max Sentences | Max Words |
|---|---|---|
| BTL (Managers, ICs) | 3-4 sentences | 90 words |
| ATL (VPs, C-Level) | 2-3 sentences | 60 words |
| Metric | Target | Warning | Critical |
|---|---|---|---|
| Bounce rate | <2% | 2-5% | >5% |
| Spam rate | <0.1% | 0.1-0.3% | >0.3% |
| Unsubscribe rate | <0.5% | 0.5-1% | >1% |
| Symptom | Likely Cause | Fix |
|---|---|---|
| Low opens | Subject line or deliverability | A/B test subjects, check spam score |
| Opens but no replies | Message relevance | More personalization, shorter copy |
| Replies but no meetings | Weak CTA or poor qualification | Clearer ask, better targeting |
| High unsubscribe | Too aggressive or wrong ICP | Reduce frequency, refine targeting |
| Skill | Why |
|---|---|
| Understand sequence metrics |
| Rules that improve metrics |
| Fix deliverability issues |
| Improve reply rates with signals |
My reply rate is 0.8% - diagnose and suggest fixes.What benchmarks should I target for a signal-based campaign?My Email 2 has lower opens than Email 1 - is that normal?