When [situation], I want to [motivation], so I can [expected outcome].

When I'm commuting to work, I want to catch up on industry news,
so I can appear informed in morning meetings.

## Step 1: Identify Target Customer
- Who struggles most with this job?
- Who pays the most to get this job done?

## Step 2: Define the Core Job
- What is the customer ultimately trying to accomplish?
- Strip away solutions—focus on the outcome

## Step 3: Map Job Steps
1. Define what success looks like
2. Locate inputs needed
3. Prepare for the job
4. Confirm readiness
5. Execute the job
6. Monitor progress
7. Modify as needed
8. Conclude the job

## Step 4: Identify Pain Points
- Where do customers struggle?
- What causes anxiety or frustration?
- What workarounds exist?

## Step 5: Quantify Opportunity
- Importance: How important is this job? (1-10)
- Satisfaction: How satisfied with current solutions? (1-10)
- Opportunity = Importance + (Importance - Satisfaction)

┌─────────────────────────────────────┐
│         CUSTOMER PROFILE            │
├─────────────────────────────────────┤
│  JOBS                               │
│  • Functional jobs (tasks)          │
│  • Social jobs (how seen)           │
│  • Emotional jobs (how feel)        │
│                                     │
│  PAINS                              │
│  • Undesired outcomes               │
│  • Obstacles                        │
│  • Risks                            │
│                                     │
│  GAINS                              │
│  • Required outcomes                │
│  • Expected outcomes                │
│  • Desired outcomes                 │
│  • Unexpected outcomes              │
└─────────────────────────────────────┘

┌─────────────────────────────────────┐
│           VALUE MAP                 │
├─────────────────────────────────────┤
│  PRODUCTS & SERVICES                │
│  • What we offer                    │
│  • Features and capabilities        │
│                                     │
│  PAIN RELIEVERS                     │
│  • How we eliminate pains           │
│  • Risk reduction                   │
│  • Cost savings                     │
│                                     │
│  GAIN CREATORS                      │
│  • How we create gains              │
│  • Performance improvements         │
│  • Social/emotional benefits        │
└─────────────────────────────────────┘

def build_buy_partner_decision(
    strategic_importance: int,    # 1-10: How critical to business?
    differentiation_value: int,   # 1-10: Creates competitive advantage?
    internal_capability: int,     # 1-10: Do we have skills?
    time_sensitivity: int,        # 1-10: How urgent?
    budget_availability: int,     # 1-10: Can we fund build?
) -> str:
    """
    Returns recommended approach based on weighted factors.
    """
    build_score = (
        strategic_importance * 0.3 +
        differentiation_value * 0.3 +
        internal_capability * 0.2 +
        (10 - time_sensitivity) * 0.1 +  # Inverse: less urgent = more build
        budget_availability * 0.1
    )

    if build_score >= 7:
        return "BUILD: Core capability, invest in ownership"
    elif build_score >= 4:
        return "PARTNER: Strategic integration with flexibility"
    else:
        return "BUY: Commodity, use best-in-class vendor"

## Gate 1: Opportunity Validation
- [ ] Clear customer problem identified (JTBD defined)
- [ ] Market size sufficient (TAM > $100M)
- [ ] Strategic alignment confirmed
- [ ] No legal/regulatory blockers

## Gate 2: Solution Validation
- [ ] Value proposition tested with customers
- [ ] Technical feasibility confirmed
- [ ] Competitive differentiation clear
- [ ] Unit economics viable (projected)

## Gate 3: Business Case
- [ ] ROI > hurdle rate (typically 15-25%)
- [ ] Payback period acceptable (< 24 months)
- [ ] Resource requirements confirmed
- [ ] Risk mitigation plan in place

## Gate 4: Launch Readiness
- [ ] MVP complete and tested
- [ ] Go-to-market plan ready
- [ ] Success metrics defined
- [ ] Support/ops prepared