product-strategy-frameworks

Compare original and translation side by side

🇺🇸

Original

English

🇨🇳

Translation

Chinese

Product Strategy Frameworks

产品战略框架

Strategic frameworks for validating value propositions, understanding customer jobs, and making build/buy/partner decisions.

用于验证价值主张、理解客户待办任务，以及制定自建/采购/合作决策的战略性框架。

Jobs-to-be-Done (JTBD) Framework

待办任务理论（JTBD）框架

JTBD shifts focus from what a product is to why it's used. People don't buy products—they hire them to do specific jobs.

JTBD 将关注点从产品本身转移到产品的使用目的上。人们购买产品并非为了拥有产品，而是“雇佣”产品来完成特定任务。

JTBD Statement Format

JTBD 陈述格式

When [situation], I want to [motivation], so I can [expected outcome].

Example:

When I'm commuting to work, I want to catch up on industry news,
so I can appear informed in morning meetings.

When [situation], I want to [motivation], so I can [expected outcome].

示例：

When I'm commuting to work, I want to catch up on industry news,
so I can appear informed in morning meetings.

Job Dimensions

任务维度

Dimension	Description	Example
Functional	Practical task to accomplish	"Transfer money to a friend"
Emotional	How user wants to feel	"Feel confident I didn't make a mistake"
Social	How user wants to be perceived	"Appear tech-savvy to peers"

维度	描述	示例
功能性任务	需要完成的实际工作	"给朋友转账"
情感性任务	用户希望获得的感受	"对自己没犯错感到放心"
社会性任务	用户希望给他人留下的印象	"在同行面前显得精通技术"

JTBD Discovery Process

JTBD 探索流程

markdown

undefined

markdown

undefined

Step 1: Identify Target Customer

Who struggles most with this job?
Who pays the most to get this job done?

Who struggles most with this job?
Who pays the most to get this job done?

Step 2: Define the Core Job

What is the customer ultimately trying to accomplish?
Strip away solutions—focus on the outcome

What is the customer ultimately trying to accomplish?
Strip away solutions—focus on the outcome

Step 3: Map Job Steps

Define what success looks like
Locate inputs needed
Prepare for the job
Confirm readiness
Execute the job
Monitor progress
Modify as needed
Conclude the job

Define what success looks like
Locate inputs needed
Prepare for the job
Confirm readiness
Execute the job
Monitor progress
Modify as needed
Conclude the job

Step 4: Identify Pain Points

Where do customers struggle?
What causes anxiety or frustration?
What workarounds exist?

Where do customers struggle?
What causes anxiety or frustration?
What workarounds exist?

Step 5: Quantify Opportunity

Importance: How important is this job? (1-10)
Satisfaction: How satisfied with current solutions? (1-10)
Opportunity = Importance + (Importance - Satisfaction)

undefined

Importance: How important is this job? (1-10)
Satisfaction: How satisfied with current solutions? (1-10)
Opportunity = Importance + (Importance - Satisfaction)

undefined

Value Proposition Canvas

价值主张画布（Value Proposition Canvas）

The VPC aligns what you offer with what customers actually need.

VPC 用于将企业提供的价值与客户的实际需求进行匹配。

Customer Profile (Right Side)

客户画像（右侧）

┌─────────────────────────────────────┐
│         CUSTOMER PROFILE            │
├─────────────────────────────────────┤
│  JOBS                               │
│  • Functional jobs (tasks)          │
│  • Social jobs (how seen)           │
│  • Emotional jobs (how feel)        │
│                                     │
│  PAINS                              │
│  • Undesired outcomes               │
│  • Obstacles                        │
│  • Risks                            │
│                                     │
│  GAINS                              │
│  • Required outcomes                │
│  • Expected outcomes                │
│  • Desired outcomes                 │
│  • Unexpected outcomes              │
└─────────────────────────────────────┘

┌─────────────────────────────────────┐
│         CUSTOMER PROFILE            │
├─────────────────────────────────────┤
│  JOBS                               │
│  • Functional jobs (tasks)          │
│  • Social jobs (how seen)           │
│  • Emotional jobs (how feel)        │
│                                     │
│  PAINS                              │
│  • Undesired outcomes               │
│  • Obstacles                        │
│  • Risks                            │
│                                     │
│  GAINS                              │
│  • Required outcomes                │
│  • Expected outcomes                │
│  • Desired outcomes                 │
│  • Unexpected outcomes              │
└─────────────────────────────────────┘

Value Map (Left Side)

价值地图（左侧）

┌─────────────────────────────────────┐
│           VALUE MAP                 │
├─────────────────────────────────────┤
│  PRODUCTS & SERVICES                │
│  • What we offer                    │
│  • Features and capabilities        │
│                                     │
│  PAIN RELIEVERS                     │
│  • How we eliminate pains           │
│  • Risk reduction                   │
│  • Cost savings                     │
│                                     │
│  GAIN CREATORS                      │
│  • How we create gains              │
│  • Performance improvements         │
│  • Social/emotional benefits        │
└─────────────────────────────────────┘

┌─────────────────────────────────────┐
│           VALUE MAP                 │
├─────────────────────────────────────┤
│  PRODUCTS & SERVICES                │
│  • What we offer                    │
│  • Features and capabilities        │
│                                     │
│  PAIN RELIEVERS                     │
│  • How we eliminate pains           │
│  • Risk reduction                   │
│  • Cost savings                     │
│                                     │
│  GAIN CREATORS                      │
│  • How we create gains              │
│  • Performance improvements         │
│  • Social/emotional benefits        │
└─────────────────────────────────────┘

Fit Assessment

匹配度评估

Fit Level	Description	Action
Problem-Solution Fit	Value map addresses jobs/pains/gains	Validate with interviews
Product-Market Fit	Customers actually buy/use	Measure retention, NPS
Business Model Fit	Sustainable unit economics	Track CAC, LTV, margins

匹配层级	描述	行动建议
问题-解决方案匹配	价值地图覆盖了客户的任务/痛点/收益	通过用户访谈验证
产品-市场匹配	客户实际购买并使用产品	衡量留存率、净推荐值（NPS）
商业模式匹配	具备可持续的单位经济效益	跟踪客户获取成本（CAC）、客户生命周期价值（LTV）、利润率

Build vs. Buy vs. Partner Decision Matrix

自建 vs 采购 vs 合作决策矩阵

Evaluation Criteria

评估标准

Factor	Build	Buy	Partner
Time to Market	Slow (6-18 months)	Fast (1-3 months)	Medium (3-6 months)
Cost (Year 1)	High (dev team)	Medium (license)	Variable
Cost (Year 3+)	Lower (owned)	Higher (recurring)	Negotiable
Customization	Full control	Limited	Moderate
Core Competency	Must be core	Not core	Adjacent
Competitive Advantage	High	Low	Medium
Risk	Execution risk	Vendor lock-in	Partnership risk

因素	自建	采购	合作
上市时间	慢（6-18个月）	快（1-3个月）	中等（3-6个月）
第一年成本	高（需要开发团队）	中等（授权费用）	可变
第三年及以后成本	较低（自有资产）	较高（定期续费费用）	可协商
定制化程度	完全可控	有限	中等
核心竞争力	必须是核心业务	非核心业务	相关业务
竞争优势	高	低	中等
风险	执行风险	供应商锁定风险	合作关系风险

Decision Framework

决策框架

python

def build_buy_partner_decision(
    strategic_importance: int,    # 1-10: How critical to business?
    differentiation_value: int,   # 1-10: Creates competitive advantage?
    internal_capability: int,     # 1-10: Do we have skills?
    time_sensitivity: int,        # 1-10: How urgent?
    budget_availability: int,     # 1-10: Can we fund build?
) -> str:
    """
    Returns recommended approach based on weighted factors.
    """
    build_score = (
        strategic_importance * 0.3 +
        differentiation_value * 0.3 +
        internal_capability * 0.2 +
        (10 - time_sensitivity) * 0.1 +  # Inverse: less urgent = more build
        budget_availability * 0.1
    )

    if build_score >= 7:
        return "BUILD: Core capability, invest in ownership"
    elif build_score >= 4:
        return "PARTNER: Strategic integration with flexibility"
    else:
        return "BUY: Commodity, use best-in-class vendor"

python

def build_buy_partner_decision(
    strategic_importance: int,    # 1-10: How critical to business?
    differentiation_value: int,   # 1-10: Creates competitive advantage?
    internal_capability: int,     # 1-10: Do we have skills?
    time_sensitivity: int,        # 1-10: How urgent?
    budget_availability: int,     # 1-10: Can we fund build?
) -> str:
    """
    Returns recommended approach based on weighted factors.
    """
    build_score = (
        strategic_importance * 0.3 +
        differentiation_value * 0.3 +
        internal_capability * 0.2 +
        (10 - time_sensitivity) * 0.1 +  # Inverse: less urgent = more build
        budget_availability * 0.1
    )

    if build_score >= 7:
        return "BUILD: Core capability, invest in ownership"
    elif build_score >= 4:
        return "PARTNER: Strategic integration with flexibility"
    else:
        return "BUY: Commodity, use best-in-class vendor"

Build When

适合自建的场景

Creates lasting competitive advantage
Core to your value proposition
Requires deep customization
You have the team and time
Data/IP ownership is critical

能创造持久的竞争优势
是价值主张的核心部分
需要深度定制
拥有合适的团队和充足时间
数据/知识产权的所有权至关重要

Buy When

适合采购的场景

Commodity functionality (auth, payments, email)
Time-to-market is critical
Vendor has clear expertise edge
Total cost of ownership favors vendor
Maintenance burden not worth it

通用功能（身份验证、支付、邮件服务）
上市时间至关重要
供应商具备明显的专业优势
总拥有成本更倾向于供应商方案
维护负担不值得投入

Partner When

适合合作的场景

Need capabilities but not full ownership
Market access matters (distribution)
Risk sharing is valuable
Co-development opportunities exist
Neither build nor buy fits perfectly

需要相关能力但无需完全拥有
市场渠道拓展很重要（分销）
风险共担具有价值
存在联合开发的机会
自建和采购都不是最佳选择

Go/No-Go Decision Framework

立项与否（Go/No-Go）决策框架

Stage Gate Criteria

阶段门标准

markdown

undefined

markdown

undefined

Gate 1: Opportunity Validation

Clear customer problem identified (JTBD defined)
Market size sufficient (TAM > $100M)
Strategic alignment confirmed
No legal/regulatory blockers

Clear customer problem identified (JTBD defined)
Market size sufficient (TAM > $100M)
Strategic alignment confirmed
No legal/regulatory blockers

Gate 2: Solution Validation

Value proposition tested with customers
Technical feasibility confirmed
Competitive differentiation clear
Unit economics viable (projected)

Value proposition tested with customers
Technical feasibility confirmed
Competitive differentiation clear
Unit economics viable (projected)

Gate 3: Business Case

ROI > hurdle rate (typically 15-25%)
Payback period acceptable (< 24 months)
Resource requirements confirmed
Risk mitigation plan in place

ROI > hurdle rate (typically 15-25%)
Payback period acceptable (< 24 months)
Resource requirements confirmed
Risk mitigation plan in place

Gate 4: Launch Readiness

MVP complete and tested
Go-to-market plan ready
Success metrics defined
Support/ops prepared

undefined

MVP complete and tested
Go-to-market plan ready
Success metrics defined
Support/ops prepared

undefined

Scoring Template

评分模板

Criterion	Weight	Score (1-10)	Weighted
Market opportunity	20%
Strategic fit	20%
Competitive position	15%
Technical feasibility	15%
Financial viability	15%
Team capability	10%
Risk profile	5%
TOTAL	100%

Decision Thresholds:

Go: Score >= 7.0
Conditional Go: Score 5.0-6.9 (address gaps)
No-Go: Score < 5.0

评估标准	权重	得分（1-10）	加权得分
市场机会	20%
战略契合度	20%
竞争地位	15%
技术可行性	15%
财务可行性	15%
团队能力	10%
风险状况	5%
总分	100%

决策阈值：

立项（Go）：总分 ≥ 7.0
有条件立项：总分 5.0-6.9（解决存在的差距）
不立项（No-Go）：总分 < 5.0

Key Principles

核心原则

Principle	Application
Customer-first	Start with jobs, not features
Evidence-based	Validate assumptions with data
Strategic alignment	Every initiative serves the mission
Reversible decisions	Prefer options that preserve flexibility

原则	应用场景
客户优先	从客户任务出发，而非功能
基于证据	用数据验证假设
战略对齐	每一项举措都服务于企业使命
决策可逆	优先选择保留灵活性的方案

Related Skills

References

参考资料

Value Proposition Canvas
JTBD Interview Guide

Version: 1.0.0 (January )

Value Proposition Canvas
JTBD Interview Guide

版本： 1.0.0（1月）

product-strategy-frameworks

Original

Translation

Product Strategy Frameworks

产品战略框架

Jobs-to-be-Done (JTBD) Framework

待办任务理论（JTBD）框架

JTBD Statement Format

JTBD 陈述格式

Job Dimensions

任务维度

JTBD Discovery Process

JTBD 探索流程

Step 1: Identify Target Customer

Step 1: Identify Target Customer

Step 2: Define the Core Job

Step 2: Define the Core Job

Step 3: Map Job Steps

Step 3: Map Job Steps

Step 4: Identify Pain Points

Step 4: Identify Pain Points

Step 5: Quantify Opportunity

Step 5: Quantify Opportunity

Value Proposition Canvas

价值主张画布（Value Proposition Canvas）

Customer Profile (Right Side)

客户画像（右侧）

Value Map (Left Side)

价值地图（左侧）

Fit Assessment

匹配度评估

Build vs. Buy vs. Partner Decision Matrix

自建 vs 采购 vs 合作决策矩阵

Evaluation Criteria

评估标准

Decision Framework

决策框架

Build When

适合自建的场景

Buy When

适合采购的场景

Partner When

适合合作的场景

Go/No-Go Decision Framework

立项与否（Go/No-Go）决策框架

Stage Gate Criteria

阶段门标准

Gate 1: Opportunity Validation

Gate 1: Opportunity Validation

Gate 2: Solution Validation

Gate 2: Solution Validation

Gate 3: Business Case

Gate 3: Business Case

Gate 4: Launch Readiness

Gate 4: Launch Readiness

Scoring Template

评分模板

Key Principles

核心原则

Related Skills

相关技能

References

参考资料