Distribution & Amplification Checklist Skill

When to Use

• Launching new hero assets or campaigns across multiple channels.
• Coordinating owned, earned, and paid amplification efforts.
• Auditing distribution readiness before go-live.

Framework

1. Channel Readiness – confirm CMS/social/email templates, personalization, localization plans.
2. Publishing Steps – detail scheduling, approvals, assets (thumbnails, snippets, UTMs).
3. Amplification – partner drops, paid boosts, influencer outreach, employee advocacy, enablement kits.
4. Measurement – define KPIs, UTMs, dashboards, alerting thresholds, reporting cadence.
5. Feedback & Recycling – plan check-ins for performance review, comments, repurposing opportunities.

Templates

• Distribution checklist per channel (tasks, owner, due date, status).
• Amplification matrix (partner, asset, CTA, logistics).
• Reporting sheet linking metrics to assets/UTMs.

Tips

• Align UTMs + naming conventions before scheduling to keep analytics clean.
• Document embargoes and partner requirements to avoid misfires.
• Schedule follow-up touchpoints to convert top performers into evergreen assets.

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