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distribution-checklist

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Original

English
🇨🇳

Translation

Chinese

Distribution & Amplification Checklist Skill

内容分发与推广清单Skill

When to Use

适用场景

  • Launching new hero assets or campaigns across multiple channels.
  • Coordinating owned, earned, and paid amplification efforts.
  • Auditing distribution readiness before go-live.
  • 在多渠道推出新的核心资产或营销活动时。
  • 协调自有媒体、口碑媒体和付费媒体的推广工作。
  • 上线前审核分发准备情况。

Framework

框架

  1. Channel Readiness – confirm CMS/social/email templates, personalization, localization plans.
  2. Publishing Steps – detail scheduling, approvals, assets (thumbnails, snippets, UTMs).
  3. Amplification – partner drops, paid boosts, influencer outreach, employee advocacy, enablement kits.
  4. Measurement – define KPIs, UTMs, dashboards, alerting thresholds, reporting cadence.
  5. Feedback & Recycling – plan check-ins for performance review, comments, repurposing opportunities.
  1. 渠道准备 – 确认CMS、社交平台、邮件模板，以及个性化、本地化方案。
  2. 发布步骤 – 详细规划排期、审批流程、相关资产（缩略图、摘要、UTM参数）。
  3. 推广执行 – 合作伙伴投放、付费助推、网红合作、员工宣传、赋能工具包。
  4. 效果衡量 – 定义关键绩效指标（KPIs）、UTM参数、数据仪表盘、预警阈值、报告周期。
  5. 反馈与复用 – 规划绩效复盘、评论收集、内容复用机会的跟进会议。

Templates

模板

  • Distribution checklist per channel (tasks, owner, due date, status).
  • Amplification matrix (partner, asset, CTA, logistics).
  • Reporting sheet linking metrics to assets/UTMs.
  • 分渠道分发清单（任务、负责人、截止日期、状态）。
  • 推广矩阵（合作伙伴、资产、行动号召（CTA）、后勤安排）。
  • 关联指标与资产/UTM参数的报告表格。

Tips

小贴士

  • Align UTMs + naming conventions before scheduling to keep analytics clean.
  • Document embargoes and partner requirements to avoid misfires.
  • Schedule follow-up touchpoints to convert top performers into evergreen assets.
  • 在排期前统一UTM参数和命名规范，确保分析数据清晰。
  • 记录禁发期限和合作伙伴要求，避免出现失误。
  • 安排后续跟进，将表现最佳的内容转化为常青资产。