Loading...
Loading...
Identify content gaps between your site and competitors. Use when the user says "content gaps", "what am I missing", "competitor content", "content opportunities", "topics I should cover", "content gap analysis", or asks about finding topics and keywords their site doesn't cover but competitors do.
npx skill4agent add openclaudia/openclaudia-skills content-gap-analysis{domain}/sitemap.xml{competitor}/sitemap.xml# Get competitor's top organic keywords
curl -s "https://api.semrush.com/?type=domain_organic&key=${SEMRUSH_API_KEY}&domain={competitor}&database=us&export_columns=Ph,Po,Nq,Cp,Co,Tr,Tc&display_limit=100"# Your site's keywords
curl -s "https://api.semrush.com/?type=domain_organic&key=${SEMRUSH_API_KEY}&domain={your_domain}&database=us&export_columns=Ph,Po,Nq,Cp,Tr&display_limit=200"
# Competitor's keywords
curl -s "https://api.semrush.com/?type=domain_organic&key=${SEMRUSH_API_KEY}&domain={competitor}&database=us&export_columns=Ph,Po,Nq,Cp,Tr&display_limit=200"Your topic clusters: Competitor topic clusters:
├── Cluster A: 8 articles ├── Cluster A: 12 articles ← Coverage gap
├── Cluster B: 5 articles ├── Cluster B: 5 articles ← Parity
├── Cluster C: 3 articles ├── Cluster C: 7 articles ← Coverage gap
│ ├── Cluster D: 6 articles ← Missing cluster
│ ├── Cluster E: 4 articles ← Missing cluster| Format | You | Competitor A | Competitor B | Gap? |
|---|---|---|---|---|
| Blog posts | ✓ | ✓ | ✓ | No |
| Case studies | ✗ | ✓ | ✓ | Yes |
| Comparison pages | ✗ | ✓ | ✗ | Partial |
| Templates/tools | ✗ | ✓ | ✓ | Yes |
| Video content | ✗ | ✗ | ✓ | Partial |
| Glossary/wiki | ✗ | ✓ | ✗ | Partial |
| Webinars/events | ✗ | ✓ | ✓ | Yes |
| Podcasts | ✗ | ✗ | ✓ | Partial |
| Journey Stage | Questions | Your Content | Gap? |
|---|---|---|---|
| Awareness | "What is {topic}?" | {exists/missing} | {Yes/No} |
| Consideration | "Best {solution} for {use case}" | {exists/missing} | {Yes/No} |
| Decision | "{You} vs {competitor}" | {exists/missing} | {Yes/No} |
| Onboarding | "How to set up {product}" | {exists/missing} | {Yes/No} |
| Expansion | "Advanced {feature} tips" | {exists/missing} | {Yes/No} |
| Advocacy | "How {customer} achieved {result}" | {exists/missing} | {Yes/No} |
| Factor | Weight | Score 1-10 |
|---|---|---|
| Search volume potential | 30% | How much traffic could this drive? |
| Business alignment | 25% | How relevant to our product/service? |
| Competition difficulty | 20% | How hard to rank? (inverse: easy = high score) |
| Content effort | 15% | How much work to create? (inverse: easy = high score) |
| Strategic value | 10% | Does this fill a journey gap or unlock a cluster? |
# Content Gap Analysis: {Domain}
**Date:** {date}
**Competitors Analyzed:** {list}
**Total Gaps Found:** {count}
## Executive Summary
{2-3 sentences on the biggest opportunity areas}
## Keyword Gaps (Competitor Keywords You're Missing)
### High Priority (Volume > 1,000, KD < 40)
| Keyword | Volume | KD | Competitor | Their Position | Content Type Needed |
|---------|--------|-----|-----------|----------------|-------------------|
| {keyword} | {vol} | {kd} | {competitor} | #{pos} | {type} |
### Medium Priority (Volume 200-1,000, KD < 50)
{Same table format}
## Topic Cluster Gaps
### Missing Clusters (Competitors have, you don't)
| Cluster Topic | Competitor Coverage | Est. Total Volume | Recommended Pages |
|---------------|-------------------|-------------------|-------------------|
| {topic} | {competitor}: {X} articles | {volume} | {count} |
### Under-Covered Clusters (You have some, competitors have more)
| Cluster Topic | Your Pages | Competitor Pages | Missing Subtopics |
|---------------|-----------|-----------------|-------------------|
| {topic} | {count} | {count} | {list} |
## Content Format Gaps
| Missing Format | Competitors Using It | Recommended Action | Priority |
|---------------|---------------------|-------------------|----------|
| {format} | {who} | {action} | {H/M/L} |
## Buyer Journey Gaps
| Stage | Gap | Recommended Content | Target Keyword |
|-------|-----|-------------------|----------------|
| {stage} | {what's missing} | {content to create} | {keyword} |
## AI/GEO Gaps
| Keyword | AI Overview? | You Cited? | Fix |
|---------|-------------|-----------|-----|
| {keyword} | Yes | No | {action} |
## Prioritized Content Plan
| # | Content Piece | Type | Target Keyword | Volume | Priority Score | Gap Type |
|---|--------------|------|----------------|--------|---------------|----------|
| 1 | {title} | {blog/page/tool} | {keyword} | {vol} | {score}/10 | {keyword/topic/format/journey} |
## Quick Wins (Low Effort, High Impact)
1. **{Action}** — {Why this is a quick win}
2. **{Action}** — {Why}
3. **{Action}** — {Why}