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Found 15 Skills
Identifies content opportunities by finding topics and keywords your competitors cover that you don't. Reveals untapped content potential and strategic gaps in your content strategy.
Identify content gaps between your site and competitors. Use when the user says "content gaps", "what am I missing", "competitor content", "content opportunities", "topics I should cover", "content gap analysis", or asks about finding topics and keywords their site doesn't cover but competitors do.
Use when the user asks to "find content gaps", "what am I missing", "topics to cover", "content opportunities", "what do competitors write about that I do not", "what topics am I missing", "topics my competitors cover that I lack", or "where are my content blind spots". Identifies content opportunities by finding topics and keywords your competitors cover that you do not. Reveals untapped content potential and strategic gaps in your content strategy. For broader competitive intelligence, see competitor-analysis. For general keyword discovery, see keyword-research.
SERP-informed outline generation with H2/H3 heading hierarchy, competitive content gap analysis, section-by-section word count targets, chart and image placement markers, FAQ question planning, and internal linking zones. Skeleton only: structure, H2/H3 hierarchy, word counts, FAQ slots. Use blog-brief instead if you need full competitive analysis, statistics research, and image suggestions. Lighter than a full content brief, generates article skeleton and structure only, ready for /blog write to consume. Use when user says "outline", "blog outline", "content outline", "structure blog", "plan sections", "article skeleton", "heading structure", "SERP analysis", "competitive outline", "plan article".
Tracks how competitors position themselves online — scrapes homepages, features, pricing, and blogs to extract messaging, value props, CTAs, and pricing models. Compares against previous snapshots to surface positioning shifts with before/after tracking. Produces messaging matrices, content gap analysis, white space maps, and battlecard inputs. Use when anyone asks about competitor messaging, positioning, website copy, content strategy, or how competitors present themselves. Triggers: "competitor positioning", "messaging comparison", "content gap", "what changed on their site", "competitor homepage", "landing page teardown", "marketing battlecard", "how do they describe their product", "share of voice", "counter-messaging". Do NOT use for business signals like funding/hiring (use competitor-intel), single-company deep dives (use company-deep-dive), or meeting prep (use meeting-prep).
Use this skill when optimizing content for search engines - topic cluster strategy, pillar page architecture, E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness), content freshness, keyword cannibalization detection, topical authority building, and content gap analysis. Triggers on content planning for SEO, fixing thin content, building topical authority, or resolving cannibalization issues.
Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning.
Perform keyword research using the SemRush API. Use when the user says "find keywords", "keyword research", "what should I rank for", "keyword ideas", "search volume", "keyword difficulty", "topic clusters", "content gaps", or asks about SEO keywords for a topic or niche.
Conduct topic and competitor research for any content type. Analyzes existing content landscape, identifies gaps, and produces actionable insights. This is a generalized research skill — platform-specific tools and output locations are provided by orchestrator skills.
Generate blog post topic ideas through problem mining, gap analysis, and technology expansion. Use when user needs content ideas, wants to brainstorm articles, asks "what should I write about", or needs to fill content gaps. Use for "brainstorm", "topic ideas", "what to write", "content gaps", or "blog ideas". Do NOT use for writing posts, creating outlines, or SEO optimization without a specific ideation need.
Analyze a website's SEO visibility, keyword rankings, traffic estimates, and competitive positioning. Uses web search probes, SimilarWeb (free tier via web), and site: queries to build an SEO profile without requiring paid tool subscriptions. Useful for competitive intel, gap analysis, and reverse-engineering a company's organic acquisition strategy.
Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when finding keyword opportunities and content gaps competitors own, or when you need a prioritized action plan split into quick wins and strategic investments.