Binary Studio Communication Guide

When to Use This Skill

• Writing social media captions, bios, or post copy for Binary Studio
• Creating web copy (landing pages, about sections, service descriptions)
• Drafting proposals, presentations, or client-facing documents
• Generating content ideas or editorial calendars
• Writing email campaigns or newsletters
• Creating any visual communication that requires text (ads, banners, stories)
• Creating animations or videos with Remotion (reels, carousels, intros, code animations)
• Advising on brand consistency across channels

Brand Overview

Core team

• Lead designer (founder)
• Designer (co-founder)
• Systems engineer (technical partner)

Key traits

• Bold — Strong visual presence, no timid design
• Technical — Speaks with authority on design AND code
• Direct — Clear communication, no corporate fluff
• Curious — Always exploring new tools and trends
• Approachable — Talks like a peer, not a corporation

How to Use This Skill

For Brand Identity (colors, fonts, logo)

references/brand-identity.md

For Writing Copy

1. First read

   references/voice-and-tone.md

   to understand the brand personality and how to write as Binary Studio
2. Then reference

   references/copywriting-templates.md

   for ready-to-use templates for different formats (captions, bios, CTAs, headlines)

For Content Planning

references/content-strategy.md

For Social Media

references/social-media-guidelines.md

For Visual Assets

assets/

• assets/logo-full.svg

  — Full logo: B1NARY STUDI0

• assets/logo-reduced.svg

  — Reduced logo: 01

For AI Image Generation

references/image-generation.md

For Remotion Animations

remotion-best-practices

• references/remotion-design-tokens.md

  — Colors, fonts, typography scales, composition sizes as TypeScript constants

• references/remotion-motion-style.md

  — Spring configs, timing patterns, transition preferences, Binary Lighting/Decay in motion

• references/remotion-templates.md

  — Complete composition templates (carousel, reel, portfolio, code, quotes)

• references/remotion-components.md

  — Reusable components (BinaryBackground, BinaryTitle, BinaryLogo, CategoryBadge, BinaryDecayEffect, etc.)

Critical Rules

1. Always use Argentine Spanish (voseo) as the default language unless explicitly asked for English
2. Never be corporate — Binary Studio is a small, approachable studio, not a faceless agency
3. Anglicisms are OK when standard in design/tech (branding, UX, wireframe, layout, etc.)
4. Tone varies by context — See

   references/voice-and-tone.md

   for the tone spectrum
5. Content must serve one of the defined pillars — See

   references/content-strategy.md

6. Always respect the visual identity — Colors, fonts, and logo usage per

   references/brand-identity.md

7. Every slide must teach or add value — No filler slides. Each carousel slide must contain a concrete idea, data, example, or actionable info
8. Covers lead with a hook — The main title is always a provocative/curiosity-driven statement, never just the topic name. See the cover structure in

   references/social-media-guidelines.md

9. AI-generated images follow the Binary style — Always use the base prompt from

   references/image-generation.md

10. Remotion: use

    useCurrentFrame()

    always — CSS transitions/animations are FORBIDDEN. Read

    remotion-best-practices

    rules for technical patterns
11. Remotion: use Binary design tokens — Import colors and fonts from the shared constants in

    references/remotion-design-tokens.md

    , never hardcode
12. Remotion: spring over linear — Prefer

    spring()

    with the configs defined in

    references/remotion-motion-style.md