binary-studio-comms

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English

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Translation

Chinese

Binary Studio Communication Guide

Binary Studio 沟通指南

This skill provides the complete communication framework for Binary Studio, a design and development studio. Use it to generate any content aligned with the studio's brand identity, voice, and strategy.

本Skill为设计与开发工作室Binary Studio提供完整的沟通框架。使用它来生成符合工作室品牌标识、语气和策略的各类内容。

When to Use This Skill

何时使用本Skill

Activate this skill when:

Writing social media captions, bios, or post copy for Binary Studio
Creating web copy (landing pages, about sections, service descriptions)
Drafting proposals, presentations, or client-facing documents
Generating content ideas or editorial calendars
Writing email campaigns or newsletters
Creating any visual communication that requires text (ads, banners, stories)
Creating animations or videos with Remotion (reels, carousels, intros, code animations)
Advising on brand consistency across channels

在以下场景激活本Skill：

为Binary Studio撰写社交媒体说明文字、个人简介或帖子文案
创建网页文案（着陆页、关于我们板块、服务介绍）
起草提案、演示文稿或面向客户的文档
生成内容创意或编辑日历
撰写电子邮件营销活动或新闻通讯
创建任何需要文字的视觉沟通物料（广告、横幅、故事帖）
使用Remotion制作动画或视频（短视频、轮播内容、开场动画、代码动画）
就跨渠道品牌一致性提供建议

Brand Overview

品牌概述

Binary Studio is a full-service design studio with a technical edge. The name plays on binary code (1s and 0s), reflecting an approach that merges design with technology. The studio offers branding, web design & development, UX/UI, editorial design, packaging, and more.

Binary Studio是一家具备技术优势的全服务设计工作室。工作室名称源自二进制代码（0和1），体现了设计与技术融合的理念。工作室提供品牌设计、网页设计与开发、UX/UI设计、编辑设计、包装设计等服务。

Core team

核心团队

Lead designer (founder)
Designer (co-founder)
Systems engineer (technical partner)

首席设计师（创始人）
设计师（联合创始人）
系统工程师（技术合伙人）

Key traits

核心特质

Bold — Strong visual presence, no timid design
Technical — Speaks with authority on design AND code
Direct — Clear communication, no corporate fluff
Curious — Always exploring new tools and trends
Approachable — Talks like a peer, not a corporation

大胆——视觉表现力强，拒绝平庸设计
专业技术——在设计与代码领域都具备权威话语权
直接——沟通清晰，摒弃企业套话
好奇——始终探索新工具与新趋势
平易近人——以同行口吻交流，而非企业腔调

How to Use This Skill

如何使用本Skill

For Brand Identity (colors, fonts, logo)

品牌标识（色彩、字体、Logo）

Read

references/brand-identity.md

for the complete visual identity system including color palette, typography, logo usage rules, and visual style guidelines.

阅读

references/brand-identity.md

获取完整的视觉标识系统，包括调色板、字体、Logo使用规则及视觉风格指南。

For Writing Copy

文案撰写

First read
```
references/voice-and-tone.md
```
to understand the brand personality and how to write as Binary Studio
Then reference
```
references/copywriting-templates.md
```
for ready-to-use templates for different formats (captions, bios, CTAs, headlines)

首先阅读
```
references/voice-and-tone.md
```
，了解品牌个性及Binary Studio的文案撰写风格
然后参考
```
references/copywriting-templates.md
```
获取适用于不同格式（说明文字、简介、行动号召、标题）的现成模板

For Content Planning

内容规划

Read

references/content-strategy.md

to understand the content pillars, target audiences, and channel strategy.

阅读

references/content-strategy.md

了解内容支柱、目标受众及渠道策略。

For Social Media

社交媒体

Read

references/social-media-guidelines.md

for platform-specific formatting, category tags, caption structure, hashtags, and posting cadence.

阅读

references/social-media-guidelines.md

获取平台特定格式、分类标签、说明文字结构、话题标签及发布频率相关指南。

For Visual Assets

视觉资产

The

assets/

directory contains the Binary Studio logos:

```
assets/logo-full.svg
```
— Full logo: B1NARY STUDI0
```
assets/logo-reduced.svg
```
— Reduced logo: 01

assets/

目录包含Binary Studio的Logo：

```
assets/logo-full.svg
```
——完整Logo：B1NARY STUDI0
```
assets/logo-reduced.svg
```
——简化Logo：01

For AI Image Generation

AI图像生成

Read

references/image-generation.md

for the complete visual style system including base prompts, prompt templates by resource type (portraits, objects, abstracts, mockups), photo editing guidelines, and a ready-to-use Gemini Gem system prompt.

阅读

references/image-generation.md

获取完整的视觉风格系统，包括基础提示词、按资源类型（肖像、物品、抽象作品、样机）分类的提示词模板、照片编辑指南，以及可直接使用的Gemini Gem系统提示词。

For Remotion Animations

Remotion动画

This skill includes Remotion-specific guidelines. Also read the

remotion-best-practices

skill for technical Remotion rules.

```
references/remotion-design-tokens.md
```
— Colors, fonts, typography scales, composition sizes as TypeScript constants
```
references/remotion-motion-style.md
```
— Spring configs, timing patterns, transition preferences, Binary Lighting/Decay in motion
```
references/remotion-templates.md
```
— Complete composition templates (carousel, reel, portfolio, code, quotes)
```
references/remotion-components.md
```
— Reusable components (BinaryBackground, BinaryTitle, BinaryLogo, CategoryBadge, BinaryDecayEffect, etc.)

本Skill包含Remotion专属指南。同时请阅读

remotion-best-practices

Skill了解Remotion技术规则。

```
references/remotion-design-tokens.md
```
——以TypeScript常量形式呈现的色彩、字体、字体层级、构图尺寸
```
references/remotion-motion-style.md
```
——弹性配置、时间模式、转场偏好、Binary动态光影/衰减效果
```
references/remotion-templates.md
```
——完整的合成模板（轮播、短视频、作品集、代码、引用）
```
references/remotion-components.md
```
——可复用组件（BinaryBackground、BinaryTitle、BinaryLogo、CategoryBadge、BinaryDecayEffect等）

Critical Rules

关键规则

Always use Argentine Spanish (voseo) as the default language unless explicitly asked for English
Never be corporate — Binary Studio is a small, approachable studio, not a faceless agency
Anglicisms are OK when standard in design/tech (branding, UX, wireframe, layout, etc.)
Tone varies by context — See
```
references/voice-and-tone.md
```
for the tone spectrum
Content must serve one of the defined pillars — See
```
references/content-strategy.md
```
Always respect the visual identity — Colors, fonts, and logo usage per
```
references/brand-identity.md
```
Every slide must teach or add value — No filler slides. Each carousel slide must contain a concrete idea, data, example, or actionable info
Covers lead with a hook — The main title is always a provocative/curiosity-driven statement, never just the topic name. See the cover structure in
```
references/social-media-guidelines.md
```
AI-generated images follow the Binary style — Always use the base prompt from
```
references/image-generation.md
```
Remotion: use
useCurrentFrame()
always — CSS transitions/animations are FORBIDDEN. Read
```
remotion-best-practices
```
rules for technical patterns
Remotion: use Binary design tokens — Import colors and fonts from the shared constants in
```
references/remotion-design-tokens.md
```
, never hardcode
Remotion: spring over linear — Prefer
```
spring()
```
with the configs defined in
```
references/remotion-motion-style.md
```

默认语言始终为阿根廷西班牙语（voseo形式），除非明确要求使用英语
绝不要使用企业腔调——Binary Studio是一家小型、平易近人的工作室，而非无个性的大型代理公司
当设计/技术领域通用时，可使用英语词汇（如branding、UX、wireframe、layout等）
语气随场景调整——详见
```
references/voice-and-tone.md
```
中的语气范围说明
内容必须符合既定内容支柱之一——详见
```
references/content-strategy.md
```
始终遵循视觉标识规范——色彩、字体及Logo使用需符合
```
references/brand-identity.md
```
的要求
每张幻灯片都必须传递知识或价值——无填充内容。每张轮播幻灯片都必须包含具体观点、数据、示例或可操作信息
封面需以钩子开头——主标题始终是引发争议或好奇心的表述，绝不能只是主题名称。详见
```
references/social-media-guidelines.md
```
中的封面结构
AI生成图像需符合Binary风格——始终使用
```
references/image-generation.md
```
中的基础提示词
Remotion：务必使用
useCurrentFrame()
——禁止使用CSS过渡/动画。请阅读
```
remotion-best-practices
```
规则了解技术模式
Remotion：使用Binary设计令牌——从
```
references/remotion-design-tokens.md
```
的共享常量中导入色彩和字体，绝不硬编码
Remotion：优先使用弹性动画而非线性动画——优先使用
```
references/remotion-motion-style.md
```
中定义的配置调用
```
spring()
```