Total 53,555 skills, Marketing & Growth has 2589 skills
Showing 12 of 2589 skills
Apply framing theory to analyze how selection, emphasis, and exclusion shape interpretation of issues. Use this skill when the user needs to deconstruct media or organizational frames, evaluate how different frames affect audience perception and decision-making, or design strategic communication frames — even if they say 'how is this issue being portrayed', 'why do people see this differently', or 'how should we frame this message'.
Analyze and design pricing strategies including cost-plus, value-based, competitive, penetration, and skimming approaches with psychological pricing techniques. Use this skill when the user needs to set or change prices, evaluate pricing models, understand price elasticity, or apply psychological pricing — even if they say 'how much should we charge', 'are we priced right', or 'our margins are too low'.
Build and manage content calendars for multi-platform content marketing including editorial planning, content type allocation, and team workflow. Use this skill when the user needs to plan content across channels, coordinate a content team, maintain publishing consistency, or align content with business goals — even if they say 'we post randomly', 'plan our content for next month', 'content strategy', or 'what should we post this week'.
Produces the script and structure for a personalised video audit outreach message — the primary client-acquisition tool for the results- first agency model. The consultant records a 3–5 minute screen-capture video (using Loom, Screencastify, or a WhatsApp voice note) reviewing a prospect's existing digital presence, naming 2–3 specific improvements, and ending with a soft invitation to discuss a risk-free test campaign. No cold calling. No generic email. Each video is personalised to one prospect and converts at approximately 1 paying client per 10 videos sent (Fihn, 2025). Invoke when prospecting for new clients, when following up on a referral, or when building a pipeline of warm prospects before presenting the biz-dev-beyond-agency-offer skill.
The Quality Score Optimization skill provides a systematic framework for diagnosing, tracking, and improving Quality Score across every keyword in a Google Ads account.
Marketing Master IO integration. Manage Leads, Persons, Organizations, Deals, Projects, Activities and more. Use when the user wants to interact with Marketing Master IO data.
Use when planning holiday promotions, launching seasonal products, or capitalizing on trending events
Analyze hashtag performance and discover trending tags. Use when: researching hashtags for posts; finding related hashtags; analyzing hashtag reach; planning hashtag strategy; competitor hashtag research
Research and qualify onboarding team referral leads for PostHog. Use this skill when a TAE receives a lead from the onboarding team and needs a full research brief before deciding how to engage. Triggers on 'research this onboarding lead', 'onboarding team referred [company]', 'look into [company] from onboarding', 'qualify this onboarding referral', 'what do we know about [company] from onboarding', or any request to research a company that came through the onboarding pipeline. Also trigger when a TAE pastes a company name and mentions it's from the onboarding team, or says something like 'onboarding sent me [company]', 'got a handoff for [company]', or '[name] from onboarding sent me [company]'. This skill does deep research and qualification, then drafts outreach when the recommendation is to engage.
Wholesale product sourcing — supplier discovery, negotiation, MOQ optimization, margin analysis
Coupon and promotion planning — coupon types, stacking rules, deal timing, redemption optimization
Parent-child variation planning — when to merge/split, color/size variations, ranking benefits