Total 54,063 skills, Marketing & Growth has 2604 skills
Showing 12 of 2604 skills
Generate 32+ LinkedIn post ideas in a single table by pairing the user's content pillars with 8 proven content formats. Based on the Justin Welsh content matrix. Use this skill whenever the user says "give me post ideas", "content matrix", "what should I post about", "generate post ideas", "content ideation", or "map out my content for the month". Pulls from about-me.md and voice.md if they exist, otherwise asks for pillars and context.
Create and maintain a product marketing context document covering positioning, ICP definition, messaging hierarchy, competitive differentiation, and value proposition. This skill creates the foundation that all other marketing skills reference. Trigger phrases: "product marketing," "positioning statement," "ideal customer profile," "ICP," "messaging hierarchy," "value proposition," "competitive differentiation," "product narrative," "use case mapping," "update our positioning," "what makes us different," "who is our customer," "messaging framework," "category design," "go to market strategy," "product story."
Use this skill when planning a content strategy or deciding what content to create. Trigger phrases include: "build a content strategy," "plan our content," "create a content calendar," "what content should we create," "map our content to the funnel," "build topic clusters," "define our content pillars," "plan our editorial calendar," "how do we distribute content," "measure content ROI," or "what content drives leads." This skill covers topic cluster methodology, content pillars, keyword-to-content mapping, editorial calendar building, content formats by funnel stage, distribution strategy, and measuring content ROI. Distinct from writing individual content pieces.
Use this skill when the user wants to analyze social media performance, content metrics, engagement quality, channel ROI, post patterns, audience response, reporting, or what to post more or less of. Trigger phrases include "social media analysis," "analyze my social posts," "social ROI," "content performance," "engagement analysis," "post metrics," "social media report," and "what worked on social."
When the user wants to generate referrals from customers, build partner sales channels, or leverage relationships for new business. Also use when the user mentions "referrals," "customer introductions," "partner sales," "channel sales," "word of mouth," "warm introductions," "reference selling," or "network selling." For account expansion, see account-expansion. For prospecting, see outbound-prospecting.
Generate a complete multichannel outbound campaign — a full sequence of LinkedIn and email messages — from a natural-language brief. Use whenever the user wants to write an outreach campaign, create a prospecting sequence, draft a multichannel sequence, write cold emails and LinkedIn messages, build a social-selling, employee-advocacy or cold-outbound campaign, or rewrite an existing campaign. Triggers on: 'write me a campaign', 'build a sequence', 'multichannel campaign', 'cold outbound sequence', 'social selling', 'employee advocacy', 'post engagers outreach', 'webinar follow-up', 'LinkedIn + email sequence'. Produces 3 angle options, then the full sequence with every message ready to copy, calibrated to the campaign type and channel mix, and self-checked against copywriting quality standards. For SDR, BDR, RevOps, Growth, Head of Sales/Marketing and founders running outbound. Maintained by La Growth Machine.
Decide which Amazon deal type to run, when, and whether it will pay off. Compares Lightning Deals, Best Deals, Prime-exclusive discounts, and coupons, checks the deal fee against the expected lift, and times the deal to an event. Use when a user asks about running a deal, Lightning Deals, Best Deals, Prime Day or event deals, deal fees, or whether a deal is worth it. Trigger phrases: "lightning deal", "best deal", "should I run a deal", "deal fee", "prime day deal", "deal strategy". Works with zero tools. the user provides price, cost, and goal.
Gate a pitch against one journalist at a time. Runs the pair through proven media-relations checks (last-10-bylines audit, 90-day topic sweep, beat-vs-angle-vs-one-off, the 5 forms of journalism, source-mirror, stated-preferences, database triangulation) and returns fit, soft-fit, no-fit, or unknown with a real recent anchor and specific edits.
Build, refine, dedupe, and enrich small fit-checked journalist lists for newsjack campaigns. Uses the newsjack CLI (preferred) or the medialyst MCP for news search and journalist enrichment, and falls back to a best-effort local mode with no verified contacts; the agent owns how returned data is organized.
Map SEO market leaders, winning content themes, keyword coverage, backlinks, and strategic gaps.
Cluster keywords by intent and map them to existing or proposed pages.
Analyze Google Analytics data, review website performance metrics, identify traffic patterns, and suggest data-driven improvements. Use when the user asks about analytics, website metrics, traffic analysis, conversion rates, user behavior, or performance optimization.