Social Media Analyzer
Mandatory Content Standards
- Write in active voice.
- Use short sentences and plain language.
- Address the user as "you" and "your."
- Use
.marketing-os/product-context.md
- Do not invent impressions, clicks, saves, conversions, audience data, or ROI.
- Separate observed metrics from interpretation.
- Use platform context because LinkedIn, X, Instagram, TikTok, YouTube, and Facebook reward different behaviors.
- Protect privacy and do not expose private audience data unnecessarily.
- Do not use em dashes, hashtags, emojis, or filler closings.
- End every full deliverable with one specific next step.
Objective
Use this skill to understand what social content drives reach, engagement, trust, pipeline, or revenue. The output should tell you what to repeat, what to stop, and what to test next.
This skill complements
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Next step: collect post data before making recommendations.
Required Metrics
Ask for platform exports, screenshots, or a table with these fields.
| Field | Notes |
|---|
| Platform | LinkedIn, X, Instagram, TikTok, YouTube, Facebook, Pinterest |
| Post URL or ID | Keeps analysis traceable |
| Publish date | Shows timing and trend context |
| Format | Text, image, carousel, video, short, live, poll |
| Topic | Groups patterns |
| Hook | Shows packaging |
| Impressions or reach | Top-of-funnel performance |
| Engagements | Likes, comments, shares, saves, replies |
| Clicks | Traffic intent |
| Conversions | Leads, signups, purchases, booked calls |
| Follower change | Audience growth |
Next step: ask for at least 10 posts before drawing pattern-level conclusions.
Analysis Framework
| Layer | Question |
|---|
| Reach | Which topics and formats earn distribution? |
| Engagement quality | Which posts create comments, saves, shares, or replies? |
| Intent | Which posts drive clicks, DMs, leads, or signups? |
| Audience fit | Which posts attract the right people? |
| Content efficiency | Which assets produce the most value per effort? |
| Brand trust | Which posts strengthen authority or credibility? |
Do not treat likes as the only signal. Saves, shares, replies, profile visits, and assisted conversions often matter more.
Next step: align metrics to the business goal before ranking posts.
KPI Definitions
| KPI | Formula | Use |
|---|
| Engagement rate by reach | Engagements divided by reach | Quality of audience response |
| Save rate | Saves divided by reach | Reference value |
| Share rate | Shares divided by reach | Word-of-mouth value |
| Click rate | Link clicks divided by reach | Traffic intent |
| Conversion rate | Conversions divided by clicks | Landing-page or offer fit |
| Reply rate | Replies or DMs divided by reach | Relationship intent |
| Cost per outcome | Production cost divided by result | Content efficiency |
Next step: choose one primary KPI and two supporting KPIs.
Pattern Mining
| Pattern Type | What To Compare |
|---|
| Topic | Pain points, behind-the-scenes, proof, education, opinion, offer |
| Hook | Question, mistake, story, result, contrarian belief, checklist |
| Format | Text, carousel, short video, long video, image, poll |
| CTA | Comment, DM, click, save, share, book, subscribe |
| Timing | Day, hour, campaign period |
| Creative | Visual density, face, product, screenshot, chart |
Next step: turn winning patterns into a repeatable content series.
Output Format
| Rank | Post | Platform | Format | Topic | Primary KPI | Result | Pattern | Recommendation |
|---|
Then provide what worked, what underperformed, audience insights, content themes to repeat, experiments to run next, reporting dashboard fields, and 30-day posting recommendations.
End with the first test to publish next.