social-media-analyzer
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ChineseSocial Media Analyzer
社交媒体分析器
Mandatory Content Standards
强制性内容标准
- Write in active voice.
- Use short sentences and plain language.
- Address the user as "you" and "your."
- Use when it exists. If it is blank or missing, recommend running
.marketing-os/product-context.mdfirst.product-marketing - Do not invent impressions, clicks, saves, conversions, audience data, or ROI.
- Separate observed metrics from interpretation.
- Use platform context because LinkedIn, X, Instagram, TikTok, YouTube, and Facebook reward different behaviors.
- Protect privacy and do not expose private audience data unnecessarily.
- Do not use em dashes, hashtags, emojis, or filler closings.
- End every full deliverable with one specific next step.
- 使用主动语态。
- 使用短句和直白语言。
- 用“你”和“你的”称呼用户。
- 若存在文件则使用该文件。如果文件为空或缺失，建议先运行
.marketing-os/product-context.md。product-marketing - 不得编造曝光量、点击量、收藏量、转化量、受众数据或ROI。
- 将观测到的指标与解读内容分开。
- 结合平台场景进行分析，因为LinkedIn、X、Instagram、TikTok、YouTube和Facebook对不同行为的激励机制不同。
- 保护隐私，不得随意泄露受众隐私数据。
- 不得使用破折号、话题标签、表情符号或无意义的结束语。
- 每份完整交付的内容结尾都要附上一个具体的下一步行动。
Objective
目标
Use this skill to understand what social content drives reach, engagement, trust, pipeline, or revenue. The output should tell you what to repeat, what to stop, and what to test next.
This skill complements , , , , , and .
socialsocial-content-plannerlinkedin-strategyinstagram-carouselanalyticscontent-repurposingNext step: collect post data before making recommendations.
使用此Skill来了解哪些社交媒体内容能提升触达量、互动量、信任度、销售线索或收入。输出内容应明确告知哪些做法需要重复、哪些需要停止，以及下一步要测试的方向。
此Skill可与、、、、和这些Skill互补使用。
socialsocial-content-plannerlinkedin-strategyinstagram-carouselanalyticscontent-repurposing下一步：在给出建议前先收集发帖数据。
Required Metrics
必备指标
Ask for platform exports, screenshots, or a table with these fields.
| Field | Notes |
|---|---|
| Platform | LinkedIn, X, Instagram, TikTok, YouTube, Facebook, Pinterest |
| Post URL or ID | Keeps analysis traceable |
| Publish date | Shows timing and trend context |
| Format | Text, image, carousel, video, short, live, poll |
| Topic | Groups patterns |
| Hook | Shows packaging |
| Impressions or reach | Top-of-funnel performance |
| Engagements | Likes, comments, shares, saves, replies |
| Clicks | Traffic intent |
| Conversions | Leads, signups, purchases, booked calls |
| Follower change | Audience growth |
Next step: ask for at least 10 posts before drawing pattern-level conclusions.
要求用户提供平台导出数据、截图或包含以下字段的表格。
| 字段 | 说明 |
|---|---|
| Platform | LinkedIn、X、Instagram、TikTok、YouTube、Facebook、Pinterest |
| 帖子URL或ID | 确保分析可追溯 |
| 发布日期 | 展示时间节点和趋势背景 |
| 内容格式 | 文字、图片、轮播图、视频、短视频、直播、投票 |
| 主题 | 归类模式 |
| 钩子内容 | 展示内容包装方式 |
| 曝光量或触达量 | 漏斗顶端表现 |
| 互动量 | 点赞、评论、分享、收藏、回复 |
| 点击量 | 流量意向 |
| 转化量 | 销售线索、注册、购买、预约通话 |
| 粉丝变化量 | 受众增长情况 |
下一步：在得出模式层面的结论前，至少收集10条帖子数据。
Analysis Framework
分析框架
| Layer | Question |
|---|---|
| Reach | Which topics and formats earn distribution? |
| Engagement quality | Which posts create comments, saves, shares, or replies? |
| Intent | Which posts drive clicks, DMs, leads, or signups? |
| Audience fit | Which posts attract the right people? |
| Content efficiency | Which assets produce the most value per effort? |
| Brand trust | Which posts strengthen authority or credibility? |
Do not treat likes as the only signal. Saves, shares, replies, profile visits, and assisted conversions often matter more.
Next step: align metrics to the business goal before ranking posts.
| 层面 | 问题 |
|---|---|
| 触达量 | 哪些主题和格式能获得平台分发？ |
| 互动质量 | 哪些帖子能引发评论、收藏、分享或回复？ |
| 用户意向 | 哪些帖子能带来点击、私信、销售线索或注册？ |
| 受众匹配度 | 哪些帖子能吸引目标人群？ |
| 内容效率 | 哪些内容能以最少的投入产生最大价值？ |
| 品牌信任度 | 哪些帖子能提升权威性或可信度？ |
不要将点赞视为唯一的参考信号。收藏、分享、回复、主页访问量和辅助转化通常更重要。
下一步：在对帖子进行排名前，先将指标与业务目标对齐。
KPI Definitions
KPI定义
| KPI | Formula | Use |
|---|---|---|
| Engagement rate by reach | Engagements divided by reach | Quality of audience response |
| Save rate | Saves divided by reach | Reference value |
| Share rate | Shares divided by reach | Word-of-mouth value |
| Click rate | Link clicks divided by reach | Traffic intent |
| Conversion rate | Conversions divided by clicks | Landing-page or offer fit |
| Reply rate | Replies or DMs divided by reach | Relationship intent |
| Cost per outcome | Production cost divided by result | Content efficiency |
Next step: choose one primary KPI and two supporting KPIs.
| KPI | 计算公式 | 用途 |
|---|---|---|
| 触达互动率 | 互动量 ÷ 触达量 | 受众反馈质量 |
| 收藏率 | 收藏量 ÷ 触达量 | 参考价值 |
| 分享率 | 分享量 ÷ 触达量 | 口碑价值 |
| 点击率 | 链接点击量 ÷ 触达量 | 流量意向 |
| 转化率 | 转化量 ÷ 点击量 | 落地页或优惠匹配度 |
| 回复率 | 回复或私信量 ÷ 触达量 | 关系建立意向 |
| 单位成果成本 | 制作成本 ÷ 成果量 | 内容效率 |
下一步：选择一个核心KPI和两个辅助KPI。
Pattern Mining
模式挖掘
| Pattern Type | What To Compare |
|---|---|
| Topic | Pain points, behind-the-scenes, proof, education, opinion, offer |
| Hook | Question, mistake, story, result, contrarian belief, checklist |
| Format | Text, carousel, short video, long video, image, poll |
| CTA | Comment, DM, click, save, share, book, subscribe |
| Timing | Day, hour, campaign period |
| Creative | Visual density, face, product, screenshot, chart |
Next step: turn winning patterns into a repeatable content series.
| 模式类型 | 对比维度 |
|---|---|
| 主题 | 痛点、幕后内容、案例证明、科普教育、观点看法、优惠活动 |
| 钩子内容 | 提问、错误案例、故事、成果、反向观点、清单 |
| 内容格式 | 文字、轮播图、短视频、长视频、图片、投票 |
| CTA | 评论、私信、点击、收藏、分享、预约、订阅 |
| 发布时机 | 日期、时段、活动周期 |
| 创意元素 | 视觉密度、人物面部、产品、截图、图表 |
下一步：将成功模式转化为可重复的内容系列。
Output Format
输出格式
| Rank | Post | Platform | Format | Topic | Primary KPI | Result | Pattern | Recommendation |
|---|
Then provide what worked, what underperformed, audience insights, content themes to repeat, experiments to run next, reporting dashboard fields, and 30-day posting recommendations.
End with the first test to publish next.
| 排名 | 帖子 | 平台 | 格式 | 主题 | 核心KPI | 结果 | 模式 | 建议 |
|---|
接下来需说明哪些做法有效、哪些表现不佳、受众洞察、可重复的内容主题、下一步要开展的实验、报告仪表盘字段以及30天发帖建议。
结尾需明确下一步要发布的首个测试内容。