Total 50,474 skills, Marketing & Growth has 2440 skills
Showing 12 of 2440 skills
When the user wants to build, audit, or standardize UTM parameters for Google Ads campaigns — generating UTM URLs, setting up naming conventions, using dynamic value insertion, choosing between auto-tagging and manual UTMs, or ensuring GA4 channel grouping works correctly. Triggers on 'UTM', 'UTM parameters', 'UTM generator', 'UTM builder', 'tracking URL', 'campaign tracking', 'auto-tagging', 'GCLID', 'UTM naming convention', 'GA4 source medium', 'utm_source utm_medium utm_campaign', 'build UTM links', or 'Google Ads tracking links'. For conversion action setup in Google Ads see google-ads-conversion-tracking.
When the user wants help with Google Ads attribution models, data-driven attribution, attribution windows, cross-channel attribution, how attribution affects Smart Bidding, multi-touch conversion paths, or understanding which campaigns are actually driving conversions. Triggers on 'attribution', 'attribution model', 'data-driven attribution', 'last click attribution', 'assisted conversions', 'conversion window', 'multi-touch', 'attribution model comparison', 'first click attribution', 'credit allocation', or 'which campaign is driving conversions'. For conversion tracking setup see google-ads-conversion-tracking. For Smart Bidding strategy see google-ads-bidding.
Generate platform-specific social post variants (Twitter/X, LinkedIn, Reddit) from one source input. Works with or without Node.js script. Includes platform reasoning, quality review, and guardrails against cross-posting spam.
Automizy integration. Manage data, records, and automate workflows. Use when the user wants to interact with Automizy data.
Analyze YouTube channels for outlier videos and packaging patterns. Identifies what's working (2x+ average views) across any set of channels. Use when asked for YouTube competitive analysis, viral video patterns, or packaging/title inspiration.
Conversionomics integration. Manage data, records, and automate workflows. Use when the user wants to interact with Conversionomics data.
GetProspect integration. Manage Persons, Organizations, Leads, Users, Roles, Filters. Use when the user wants to interact with GetProspect data.
Apply the Bass Diffusion Model (1969) to forecast innovation adoption using innovation and imitation coefficients. Use this skill when the user needs to forecast new product adoption curves, estimate market penetration timing, calibrate launch strategy based on diffusion dynamics, or when they ask 'how fast will this spread', 'when does adoption take off', or 'what is the expected S-curve'.
Manage PR crises using classification, golden hour response, crisis statement templates (3C framework), and reputation recovery planning. Use this skill when the user faces negative media coverage, a viral complaint, product safety issues, executive misconduct, or any situation threatening brand reputation — even if they say 'we're getting destroyed on social media', 'draft a response to this article', 'how do we handle this PR disaster', or 'prepare for potential backlash'.
Apply the Theory of Planned Behavior to predict behavioral intentions from attitudes, subjective norms, and perceived behavioral control, and identify intervention leverage points. Use this skill when the user needs to predict adoption of a new behavior, diagnose why an intended behavior does not occur, design behavior change campaigns, or when they ask 'why do people not follow through', 'what predicts behavior change', or 'how to increase adoption rates'.
Implement VCG mechanism for incentive-compatible ad slot allocation with truthful bidding. Use this skill when the user needs to design a truthful auction mechanism, compute externality-based payments, or understand why platforms may prefer GSP over VCG — even if they say 'truthful auction design', 'VCG payments', or 'incentive-compatible mechanism'.
Apply narrative structure and storytelling techniques for brand, business, and communication contexts. Use this skill when the user needs to craft a compelling story, build a brand narrative, structure a presentation around a story arc, or use storytelling to communicate data or strategy — even if they say 'tell a better story', 'make this presentation more engaging', or 'how do we build our brand story'.