Total 50,502 skills, Marketing & Growth has 2440 skills
Showing 12 of 2440 skills
Generates properly tagged UTM links with consistent naming conventions. Maintains a UTM registry file (utm-registry.json) to enforce naming consistency, prevent duplicates, generate short links, and output ready-to-copy links for LinkedIn, email, social, and ads.
Post-mortem analysis when a client churns. Takes client history, engagement data, support tickets, usage logs, and exit feedback to produce a comprehensive churn autopsy with root cause classification, timeline of decline, and preventive measures.
A/B test design and experiment planning for paid advertising. Structured hypothesis framework, statistical significance calculator, test duration estimator, sample size calculator, and platform-specific experiment setup guides (Meta Experiments, Google Experiments, LinkedIn A/B). Use when user says A/B test, split test, experiment design, test hypothesis, statistical significance, sample size, or test duration.
Use when building personal brand equity to monetize influence, expertise, or reputation
Guides a consultant in designing and activating a niche community strategy for a client — covering Facebook Groups, WhatsApp Communities, LinkedIn Groups, and private forums that serve the brand's audience rather than broadcasting at them. Invoke this skill when a client wants to build a owned community space, shift from page-based broadcasting to community-centred engagement, improve customer retention through belonging, or generate leads through trust networks.
Generates a tailored internal operations manual for a Uganda/East Africa social media consultancy or solo practitioner. Covers client onboarding, retainer structures (in UGX), project management, invoicing, quality control, and reporting rhythms. Invoke this skill when setting up a new consultancy, systematising an existing operation, onboarding a first employee, or when a consultant identifies pain points in client management, cash flow, or team coordination.
Produces the script and structure for a personalised video audit outreach message — the primary client-acquisition tool for the results- first agency model. The consultant records a 3–5 minute screen-capture video (using Loom, Screencastify, or a WhatsApp voice note) reviewing a prospect's existing digital presence, naming 2–3 specific improvements, and ending with a soft invitation to discuss a risk-free test campaign. No cold calling. No generic email. Each video is personalised to one prospect and converts at approximately 1 paying client per 10 videos sent (Fihn, 2025). Invoke when prospecting for new clients, when following up on a referral, or when building a pipeline of warm prospects before presenting the biz-dev-beyond-agency-offer skill.
Enrich OpenFunnel people with work email addresses and phone numbers. Only works with people already discovered by OpenFunnel — not arbitrary contacts.
Sync your product catalog to TikTok Shop, manage orders and inventory, and enable shoppable content with live shopping and affiliate creator programs
Marketing Master IO integration. Manage Leads, Persons, Organizations, Deals, Projects, Activities and more. Use when the user wants to interact with Marketing Master IO data.
Marin Software integration. Manage data, records, and automate workflows. Use when the user wants to interact with Marin Software data.
Grassroots-first campaign design for anyone being outspent — startups vs. incumbents, NGOs vs. corporate comms, movements vs. state-backed machines, solo brands vs. big-budget competitors. Ideates awareness, launch, fundraising, mobilization, community-build, counter-narrative, referral, founder-story, and coalition campaigns. Triggers on "campaign plan", "marketing strategy", "ad budget", "should I advertise", "paid vs organic", "launch plan", "grassroots", "low budget marketing", "NGO campaign", "outspent", "competitor has bigger budget", "how do I compete without money". Also trigger on any spend asymmetry, collapsing organic reach, rising CPAs, or a trust/credibility problem — even without the word "campaign". Nudge activation when the user debates buying ads, boosting posts, or hiring influencers; they are likely about to burn money on a channel that will not persuade.