Total 50,503 skills, Marketing & Growth has 2440 skills
Showing 12 of 2440 skills
Collabstr platform help — influencer and UGC creator marketplace with vetted creators across Instagram, TikTok, and YouTube. Covers creator search and filters, campaign posting, order placement and escrow payments, content submissions and revisions, analytics dashboard, team management, and Bring Your Own Creators. Use when not finding the right creators on Collabstr, campaign getting few applicants, creators delivering off-brief content, content submissions stuck in review, campaign metrics hard to track, unsure which Collabstr plan fits, or creator engagement is low. Do NOT use for influencer marketing strategy across platforms (use /sales-influencer-marketing), affiliate program design (use /sales-affiliate-program), or ad campaign strategy (use /sales-retargeting).
PlutoBa platform help — AI influencer vetting and creator due diligence across TikTok, Instagram, and YouTube. Covers PlutoBa Score (7-dimension assessment), Deep Assessments (100+ posts, 300+ comments), fake follower detection, audience authenticity, brand safety risk scoring, rate benchmarking, AI-powered creator outreach, creator CRM, and campaign briefs. Use when worried an influencer's followers are fake, need to check if a creator is brand-safe before signing a deal, want to know what to pay an influencer, PlutoBa Score seems too low or too high, creator outreach templates aren't getting responses, unsure which PlutoBa plan fits your needs, or setting up PlutoBa for an agency with multiple brands. Do NOT use for influencer strategy across platforms (use /sales-influencer-marketing) or influencer discovery and search (use /sales-hypeauditor or /sales-modash).
Optimize content for AI search engines including Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and Microsoft Copilot. Covers generative engine optimization (GEO), AI citability audits, content structuring for extraction, schema markup, bot access configuration, and monitoring. Use when optimizing for AI search, AI overviews, generative search, LLM visibility, semantic search, entity optimization, or when user mentions AI SEO, GEO, Perplexity citations, ChatGPT visibility, or AI-generated answers.
Designs irresistible Grand Slam Offers using Alex Hormozi's value equation, obstacle-solution mapping, value-cost trim/stack, and offer-naming patterns. Use when fixing low conversion rates, packaging products, pricing services, designing high-converting offers, or when prospects browse but don't buy. Covers value stacking, guarantees, scarcity, urgency, and pricing psychology for validated markets.
Cialdini's seven principles of compliance (reciprocation, commitment-consistency, social proof, liking, authority, scarcity) plus Unity (added 2016) and Pre-Suasion. Use when crafting ethical persuasion (marketing, sales, negotiation), defending against manipulation, or designing systems that need cooperation. Includes replication-crisis caveats and known factual corrections (Bickman parking-meter numbers, Hofling modern replication, Drive Carefully condition disambiguation, Genovese myth).
Applies the Bullseye Framework from Traction by Gabriel Weinberg and Justin Mares. Use when choosing growth channels, testing customer acquisition strategies, or deciding where to spend marketing effort. Covers all 19 traction channels with selection methodology, testing protocol, and phase-matched channel advice. Triggers include 'how do we get customers', 'which marketing channel should we use', 'we have a product but no users', 'our growth has stalled', 'should we do content marketing or paid ads', 'how do we test traction channels', 'what channels work at our stage'. NOT for product development (use Lean Startup), not for positioning/messaging (use Obviously Awesome), not for pricing (use Monetizing Innovation), not for enterprise sales methodology (use SPIN Selling).
Create, optimize, and automate Instagram content including Reels, Stories, carousels, and feed posts. Use when someone asks to "grow on Instagram", "create Instagram Reels", "Instagram content strategy", "Instagram API integration", "automate Instagram posting", "Instagram analytics", or "Instagram marketing". Covers Reels-first strategy, visual content guidelines, Instagram Graph API, and growth tactics.
Write copy that sells NOW using Dan Kennedy's "No B.S." direct response marketing principles Use when: **Writing sales copy** that must generate immediate, trackable response; **Creating direct mail pieces**, sales letters, or landing pages for local businesses; **Designing marketing funnels** with clear offers at every stage; **Breaking free from "brand advertising"** that doesn't produce measurable ROI; **Building follow-up sequences** that convert leads into customers
Research Amazon platform data for competitive products, pricing bands, reviews, best sellers, and related sourcing analysis.
Route short-form video prompt work into the right hook or segment pattern before writing storyboards or provider requests. Use when the user has a brief, a segment type such as hook/benefit/cta/creator, duration constraints, and optional references, and you need to choose the strongest narrative structure instead of freehand prompting.
Discover Instagram creators through search, hashtags, tagged mentions, posts, and Reels, then enrich and rank them into research pools and shortlists.
Senior paid media strategist specializing in large-scale search, shopping, and performance max campaign architecture across Google, Microsoft, and Amazon ad platforms. Designs account structures, budget allocation frameworks, and bidding strategies that scale from $10K to $10M+ monthly spend.