Total 50,503 skills, Marketing & Growth has 2440 skills
Showing 12 of 2440 skills
Designs irresistible Grand Slam Offers using Alex Hormozi's value equation, obstacle-solution mapping, value-cost trim/stack, and offer-naming patterns. Use when fixing low conversion rates, packaging products, pricing services, designing high-converting offers, or when prospects browse but don't buy. Covers value stacking, guarantees, scarcity, urgency, and pricing psychology for validated markets.
Cialdini's seven principles of compliance (reciprocation, commitment-consistency, social proof, liking, authority, scarcity) plus Unity (added 2016) and Pre-Suasion. Use when crafting ethical persuasion (marketing, sales, negotiation), defending against manipulation, or designing systems that need cooperation. Includes replication-crisis caveats and known factual corrections (Bickman parking-meter numbers, Hofling modern replication, Drive Carefully condition disambiguation, Genovese myth).
Applies the Bullseye Framework from Traction by Gabriel Weinberg and Justin Mares. Use when choosing growth channels, testing customer acquisition strategies, or deciding where to spend marketing effort. Covers all 19 traction channels with selection methodology, testing protocol, and phase-matched channel advice. Triggers include 'how do we get customers', 'which marketing channel should we use', 'we have a product but no users', 'our growth has stalled', 'should we do content marketing or paid ads', 'how do we test traction channels', 'what channels work at our stage'. NOT for product development (use Lean Startup), not for positioning/messaging (use Obviously Awesome), not for pricing (use Monetizing Innovation), not for enterprise sales methodology (use SPIN Selling).
Create, optimize, and automate Instagram content including Reels, Stories, carousels, and feed posts. Use when someone asks to "grow on Instagram", "create Instagram Reels", "Instagram content strategy", "Instagram API integration", "automate Instagram posting", "Instagram analytics", or "Instagram marketing". Covers Reels-first strategy, visual content guidelines, Instagram Graph API, and growth tactics.
Write copy that sells NOW using Dan Kennedy's "No B.S." direct response marketing principles Use when: **Writing sales copy** that must generate immediate, trackable response; **Creating direct mail pieces**, sales letters, or landing pages for local businesses; **Designing marketing funnels** with clear offers at every stage; **Breaking free from "brand advertising"** that doesn't produce measurable ROI; **Building follow-up sequences** that convert leads into customers
Research Amazon platform data for competitive products, pricing bands, reviews, best sellers, and related sourcing analysis.
Design and critique TikTok/Reels visual hooks for short-form slideshow or video production. Use this when discussing how to make the first image, first frame, opening shot, visual sequence, slideshow cover, or first 1-3 seconds strong enough to stop the scroll, especially for generated image/video workflows and UGC-style ads.
Route short-form video prompt work into the right hook or segment pattern before writing storyboards or provider requests. Use when the user has a brief, a segment type such as hook/benefit/cta/creator, duration constraints, and optional references, and you need to choose the strongest narrative structure instead of freehand prompting.
Discover Instagram creators through search, hashtags, tagged mentions, posts, and Reels, then enrich and rank them into research pools and shortlists.
Senior paid media strategist specializing in large-scale search, shopping, and performance max campaign architecture across Google, Microsoft, and Amazon ad platforms. Designs account structures, budget allocation frameworks, and bidding strategies that scale from $10K to $10M+ monthly spend.
Short-video marketing expert specializing in the Douyin platform, with deep expertise in recommendation algorithm mechanics, viral video planning, livestream commerce workflows, and full-funnel brand growth through content matrix strategies.
Coaches sales teams on elite discovery methodology — question design, current-state mapping, gap quantification, and call structure that surfaces real buying motivation.