Total 55,562 skills, Marketing & Growth has 2686 skills
Showing 12 of 2686 skills
When the user wants to plan integrated marketing, coordinate channels, or clarify program vs channel vs campaign. Also use when the user mentions "IMC," "integrated marketing," "channel mix," "marketing program," "PESO model," "integrated marketing communications," "omnichannel marketing," "channel strategy," "marketing mix," or "cross-channel campaign."
When the user wants to write, improve, or build a sequence of B2B cold outreach emails to prospects who haven't asked to hear from them. Use when the user mentions 'cold email,' 'cold outreach,' 'prospecting emails,' 'SDR emails,' 'sales emails,' 'first touch email,' 'follow-up sequence,' or 'email prospecting.' Also use when they share an email draft that sounds too sales-y and needs to be humanized. Distinct from email-sequence (lifecycle/nurture to opted-in subscribers) — this is unsolicited outreach to new prospects. NOT for lifecycle emails, newsletters, or drip campaigns (use email-sequence).
When the user wants to design, launch, or optimize a referral or affiliate program. Use when they mention 'referral program,' 'affiliate program,' 'word of mouth,' 'refer a friend,' 'incentive program,' 'customer referrals,' 'brand ambassador,' 'partner program,' 'referral link,' or 'growth through referrals.' Covers program mechanics, incentive design, and optimization — not just the idea of referrals but the actual system.
Strategic marketing leadership guidance for B2B SaaS and technology companies. Covers go-to-market strategy, product marketing, content marketing, demand generation, SEO, community building, event marketing, PR, partnerships, and pricing strategy. Use when planning marketing strategy, launching products, building brand awareness, driving demand, or scaling marketing operations. Use for "marketing plan", "GTM strategy", "content strategy", "demand gen", "product launch marketing".
DTC Full-Funnel Diagnosis & Attribution Engine —— Full-funnel attribution analysis, key indicator anomaly detection, cross-business-line problem localization, root cause analysis, priority ranking. Use when user mentions: 诊断, diagnose, 归因, attribution, 问题分析, root cause, 指标下降, conversion rate decline, ROAS decline, CPA increase, 全链路, full-funnel, 异常检测, anomaly, 问题出在哪, why the decline.
When the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs, chart-rank competitive analysis, category-driven discoverability, and how category choice affects featuring eligibility. Use when the user mentions "which category", "App Store category", "primary category", "secondary category", "change my category", "Health & Fitness vs Lifestyle", "Productivity vs Utilities", "rank higher in a smaller category", "category chart", "subcategory", "Play Store category", or "should I switch categories". For full ASO health beyond category, see aso-audit. For competitor analysis within the chosen category, see competitor-analysis. For chart movements within categories, see market-movers.
How to design a content hub that earns topical authority. Pillar topic selection, cluster planning, internal linking architecture, URL structure, pillar and cluster page anatomy, topical authority signals for SEO and AEO/GEO, and the maintenance discipline that distinguishes intentional hubs from accidental orphans. Triggers on pillar content, content hub, topic cluster, topical authority, content architecture, hub and spoke, pillar page, cluster page, content silo, internal linking strategy. Also triggers when a content set is not ranking despite individual piece quality, when a pillar was launched without a cluster, or when content has accumulated without an architecture.
Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.
Jungle Scout performs reverse keyword lookup by ASIN. Input up to 10 ASINs to obtain all keywords that appear in Amazon search results for those ASINs, along with data such as search volume, competition level, PPC bids, etc., covering 10 marketplaces. This skill is triggered when users mention terms like ASIN reverse keyword lookup, reverse keyword lookup, ASIN keyword mining, competitor keywords, ASIN traffic keywords, reverse ASIN query, ASIN search terms, keyword expansion, ASIN keyword library, competitor traffic analysis, as well as English terms including reverse ASIN lookup, keyword by ASIN, ASIN keyword mining, competitor keywords, ASIN traffic keywords, reverse keyword lookup, ASIN search terms, keyword expansion. Even if users do not explicitly mention "Jungle Scout" or "reverse lookup", this skill should be triggered as long as their needs involve finding relevant keywords through ASIN or analyzing competitor keywords.
Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation.
Chief Customer Officer advisory for startups: retention decomposition (gross retention vs NRR honesty, churn root-cause taxonomy), customer segmentation strategy (differential investment across tiers + ICP fit scoring), CS team coverage model (pooled vs named CSM thresholds + ratio math), and CS team org evolution (CS vs Support vs AM distinctions). Use when designing retention strategy, segmenting customers for differential investment, sizing CS team, or sequencing CS hires. Strategic only — does not duplicate engineering/business-growth tactical skills.
/cs:cco-review <plan> — Retention-obsessed Chief Customer Officer interrogation of any plan that touches customer retention, segmentation, CS team sizing, or CS team hiring.