Lich Noi Dung

Thu thap thong tin

Hoi user toi da 4 cau truoc khi bat dau:

San pham / dich vu gi? Nganh hang, USP chinh, muc gia.
Dang co kenh nao? Liet ke kenh (TikTok, FB, IG, Zalo, Email, Blog), so follower/subscriber hien tai.
Muc tieu thang nay la gi? Tang follower / tang mess / tang don / ra mat san pham / chien dich Tet?
Nguon luc content? May nguoi lam content? Co quay video duoc khong? Co san UGC/testimonial khong?

Nguyen tac xay lich noi dung

1. Quy tac phan bo pheu (Funnel Distribution)

Tang pheu	Ti le	Muc dich	Loai noi dung
TOFU (Nhan biet)	40%	Thu hut nguoi moi	Trend, tips, POV, behind scenes, cham noi dau
MOFU (Can nhac)	35%	Xay trust, thuyet phuc	Case study, review, so sanh, quy trinh, FAQ
BOFU (Chuyen doi)	15%	Chot don	Offer, deal, countdown, retarget, livestream
Retention	10%	Giu khach cu	VIP content, referral, community, re-engage

Tham khao chi tiet goc do noi dung tai
references/content-angles.md
.

2. Content Pillar Balance

Moi thuong hieu can 3–5 pillar. Kiem tra balance moi tuan.

Pillar	Ti le khuyen nghi	Kiem tra tuan nay
Giao duc (Education)	30–35%	[so bai] / [tong bai] = [%]
Cam hung (Inspiration)	20–25%	[so bai] / [tong bai] = [%]
Giai tri (Entertainment)	20–25%	[so bai] / [tong bai] = [%]
Ban hang (Selling)	10–15%	[so bai] / [tong bai] = [%]
Cong dong (Community)	5–10%	[so bai] / [tong bai] = [%]

Quy tac: Neu 1 pillar lech qua 10% so voi khuyen nghi → dieu chinh tuan sau.

3. Source Type Mix

Loai noi dung	Ti le	Mo ta
FGC (Founder Generated)	25–30%	Founder/chuyen gia tu lam — trust cao nhat
Brand Content	30–35%	Noi dung thuong hieu chinh thuc
UGC (User Generated)	20–25%	Khach hang tu tao — social proof
EGC (Employee Generated)	10–15%	Nhan vien chia se — authentic

Content Matrix — Y tuong noi dung tu dong

Ap dung tu
social-media-skills/content-matrix
(Justin Welsh method) — adapt cho VN.

Ghep content pillar cua brand voi 8 dinh dang de tao 24–40 y tuong cung luc.

8 dinh dang content

#	Dinh dang	Mo ta	Vi du
1	Huong dan	Day 1 ky nang cu the, buoc-buoc	"3 buoc setup Pixel Meta dung chuan"
2	Truyen cam hung	Cau chuyen thanh cong, vuot kho	"Tu 0 follower den 50K trong 6 thang — chuyen that"
3	Phan tich	Giai thich tai sao, co che hoat dong	"Tai sao ads ban dat ma khong co don? Root cause analysis"
4	Nguoc doi	Thach thuc niem tin pho bien	"Chay ads nhieu hon KHONG phai la cach tang don"
5	Quan sat	Xu huong an, dieu it ai de y	"Dieu dang xay ra tren TikTok Shop ma it ai biet"
6	So sanh X vs Y	2 cong cu/cach tiep can/chien luoc	"Meta Ads vs TikTok Ads: nganh nao chon gi?"
7	Hien tai vs Tuong lai	Du bao, xu huong sap den	"Marketing 2025 vs 2026: 5 thay doi lon"
8	Danh sach	Tips, sai lam, bai hoc, cong cu	"7 sai lam chay ads pho bien nhat cua SME Viet"

Cach dung

Lay 3–5 content pillar cua brand (tu
```
product-marketing-context
```
hoac hoi user)
Tao bang: pillar (hang) x 8 dinh dang (cot) = 24–40 y tuong
Moi o ghi tieu de cu the — khong ghi chung chung ("Marketing" ❌, "3 cach giam CPMess duoi 25K" ✅)
Chon 15 y tuong tot nhat → dien vao lich noi dung tuan

Template content matrix

markdown

| Pillar \ Dinh dang | Huong dan | Truyen cam hung | Phan tich | Nguoc doi | Quan sat | X vs Y | Hien tai vs TL | Danh sach |
|---------------------|----------|-----------------|-----------|-----------|---------|--------|----------------|-----------|
| [Pillar 1] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |
| [Pillar 2] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |
| [Pillar 3] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |
| [Pillar 4] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |

Tip: Chay content matrix 1 lan/thang → co san 32+ y tuong. Khong bao gio het chu de.

Content Repurposing Matrix

Quy tac 1:7 — moi noi dung goc tao ra it nhat 7 phien ban:

Bang repurposing

STT	Noi dung goc	Phien ban	Kenh muc tieu	Thoi luong / Do dai	Thoi gian san xuat
1	Video dai 3–5 phut	Nguyen ban	YouTube	3–5 phut	2–4h
2		Clip ngan #1 (hook)	TikTok	15–30s	15 phut
3		Clip ngan #2 (tip chinh)	Reels	15–30s	15 phut
4		Clip ngan #3 (ket qua)	TikTok	15–30s	15 phut
5		Carousel 5–7 slide	Facebook, Instagram	5–7 anh	30 phut
6		Bai blog SEO	Website	800–1500 tu	1–2h
7		Email newsletter	Email list	300–500 tu	30 phut
8		3 quote card	Story, Threads	1 anh/card	15 phut
9		Audio snippet	Zalo OA voice note	1–2 phut	10 phut

Quy trinh repurpose

Ngay 1: Quay/viet noi dung goc
Ngay 1: Cat clip ngan (3 clip, 45 phut)
Ngay 2: Lam carousel + quote card (45 phut)
Ngay 2: Viet blog tu noi dung goc (1–2h)
Ngay 3: Gui email newsletter (30 phut)
Ngay 3–7: Dang rai cac phien ban theo lich

Thoi gian dang toi uu — Vietnam

Gio vang theo kenh (UTC+7)

Kenh	Thu 2–6	Thu 7	Chu Nhat	Ghi chu
TikTok	6:30–8:00, 11:30–13:00, 19:00–21:30	9:00–11:00, 19:00–22:00	10:00–12:00, 19:00–22:00	Peak: 20:00–21:00
Facebook	7:00–8:30, 11:00–13:00, 19:00–21:00	8:00–10:00, 19:00–21:00	9:00–11:00, 19:00–21:00	Peak: 12:00, 20:00
Instagram	7:00–9:00, 12:00–14:00, 18:00–20:00	9:00–11:00, 18:00–20:00	10:00–12:00	Peak: 12:00–13:00
Zalo OA	8:00–9:00, 17:00–18:30	9:00–10:00	Khong gui	Gioi han 2–3 broadcast/tuan
Email	8:00–9:30, 14:00–15:00	Khong gui	Khong gui	Thu 3 + Thu 5 tot nhat
YouTube	17:00–20:00	14:00–17:00	14:00–17:00	Video dai — cuoi tuan tot hon
Blog/SEO	Bat ky	Bat ky	Bat ky	Dang 2–4 bai/tuan, Google index 1–3 ngay

Mua cao diem Vietnam

Thoi diem	Ghi chu	Dieu chinh
Tet Nguyen Dan (T1–T2)	CPM tang 30–50%, engagement tang	Tang content tru Tet, len lich truoc 2 tuan
8/3 + 20/10	Nganh Beauty, F&B tang manh	Chay chien dich truoc 1 tuan
Black Friday (T11)	E-commerce, courses	CPM tang 20–30%
Back to school (T8–T9)	Education, edtech	Content giao duc tang
He (T6–T8)	F&B, du lich, giai tri	Tang content giai tri, lifestyle

AI Content Scoring

Cham diem moi content truoc khi dang (thang diem 10):

Tieu chi	Trong so	Diem (1–10)	Diem x Trong so
Hook (3s dau co giu chan khong?)	25%	[diem]
Relevance (dung insight khach hang?)	20%	[diem]
Value (khach nhan duoc gi?)	20%	[diem]
CTA (ro rang, de hanh dong?)	15%	[diem]
Visual (chat luong hinh/video?)	10%	[diem]
Brand consistency (dung tone, mau sac?)	10%	[diem]
Tong	100%		[tong]/10

Nguong dang:

8–10: Dang ngay, co the boost paid
6–7.9: Dang duoc, can chinh sua nhe
4–5.9: Can viet lai hook hoac CTA
<4: Khong dang, lam lai

Template lich noi dung tuan

Tuan [so] — [ngay bat dau] den [ngay ket thuc]

Ngay	Thu	Kenh	Gio dang	Dinh dang	Tang pheu	Pillar	Chu de	Hook / Headline	CTA	Source type	Nguoi TH	Trang thai
[ngay]	T2	TikTok	20:00	Video 30s	TOFU	Giao duc	[chu de]	[hook 3s]	[CTA]	FGC	[ten]	Draft / Done / Posted
[ngay]	T2	Facebook	12:00	Carousel	MOFU	Cam hung	[chu de]	[headline]	[CTA]	Brand	[ten]
[ngay]	T3	TikTok	12:00	Video 15s	TOFU	Giai tri	[chu de]	[hook]	[CTA]	EGC	[ten]
[ngay]	T3	Email	08:30	Newsletter	MOFU	Giao duc	[chu de]	[subject line]	[CTA]	Brand	[ten]
[ngay]	T4	TikTok	20:00	Video 30s	MOFU	Cam hung	[chu de]	[hook]	[CTA]	UGC	[ten]
[ngay]	T4	Facebook	20:00	Video 60s	BOFU	Ban hang	[chu de]	[headline]	[CTA]	Brand	[ten]
[ngay]	T5	TikTok	12:00	Video 15s	TOFU	Giao duc	[chu de]	[hook]	[CTA]	FGC	[ten]
[ngay]	T5	Email	08:30	Offer	BOFU	Ban hang	[chu de]	[subject line]	[CTA]	Brand	[ten]
[ngay]	T5	Zalo OA	17:00	Broadcast	Retention	Cong dong	[chu de]	[tieu de]	[CTA]	Brand	[ten]
[ngay]	T6	TikTok	20:00	Video 30s	TOFU	Giai tri	[chu de]	[hook]	[CTA]	EGC	[ten]
[ngay]	T6	Facebook	12:00	Bai viet	MOFU	Giao duc	[chu de]	[headline]	[CTA]	Brand	[ten]
[ngay]	T7	TikTok	20:00	Video 30s	MOFU	Cam hung	[chu de]	[hook]	[CTA]	UGC	[ten]
[ngay]	T7	Instagram	18:00	Reels	TOFU	Giai tri	[chu de]	[hook]	[CTA]	FGC	[ten]
[ngay]	CN	TikTok	20:00	Video 15s	TOFU	Giao duc	[chu de]	[hook]	[CTA]	FGC	[ten]
[ngay]	CN	Blog	--	Bai viet	MOFU	Giao duc	[chu de]	[tieu de SEO]	[CTA]	Brand	[ten]

Kiem tra balance tuan

Hang muc	Ke hoach	Thuc te	Dung ti le?
Pheu: TOFU	40% (6 bai)	[so]	Co / Khong
Pheu: MOFU	35% (5 bai)	[so]
Pheu: BOFU	15% (2 bai)	[so]
Pheu: Retention	10% (2 bai)	[so]
Pillar: Giao duc	30–35%	[so]
Pillar: Cam hung	20–25%	[so]
Pillar: Giai tri	20–25%	[so]
Pillar: Ban hang	10–15%	[so]
Pillar: Cong dong	5–10%	[so]
Source: FGC	25–30%	[so]
Source: Brand	30–35%	[so]
Source: UGC	20–25%	[so]
Source: EGC	10–15%	[so]

Tan suat dang khuyen nghi theo kenh

Kenh	Toi thieu	Khuyen nghi	Toi uu	Ghi chu
TikTok	3 video/tuan	5–7 video/tuan	1–2 video/ngay	Nhieu hon = nhieu data test
Facebook	3 post/tuan	4–5 post/tuan	1 post/ngay	Mix video + carousel + text
Instagram	3 post/tuan	4–5 post/tuan	1 post/ngay	Reels uu tien
Zalo OA	1 broadcast/tuan	2–3 broadcast/tuan	3 broadcast/tuan	Qua 3 → unfollow tang
Email	1 email/tuan	2 email/tuan	2 email/tuan	Qua nhieu → spam
YouTube	1 video/tuan	1–2 video/tuan	2 video/tuan	Chat luong > so luong
Blog/SEO	1 bai/tuan	2–4 bai/tuan	1 bai/ngay	SEO can thoi gian

Cross-reference

Khi can	Goi skill
Script cho video TikTok trong lich	`04-script-video`
Copy cho bai dang Facebook	`05-copy-quang-cao`
Brief cho UGC/EGC trong lich	`06-brief-ugc-egc`
Insight de chon chu de	`09-insight-khach-hang`
Ke hoach tong the (lich nam trong do)	`00-ke-hoach-mkt`

Checklist chat luong

Truoc khi giao lich noi dung, kiem tra:

Du 15 bai/tuan tro len (hoac dung tan suat user yeu cau)
Ti le pheu cong dung: TOFU 40% + MOFU 35% + BOFU 15% + Retention 10%
Content pillar balance — khong lech qua 10%
Source type mix — co du FGC, Brand, UGC, EGC
Moi bai co hook/headline cu the — khong de trong
Moi bai co CTA ro rang
Gio dang theo gio vang Vietnam (UTC+7)
Khong dang 2 bai cung kenh cung gio
Content repurposing — moi noi dung goc co it nhat 3 phien ban
Zalo OA khong qua 3 broadcast/tuan
Email khong qua 2 email/tuan (tru chuoi welcome)
Co cot nguoi thuc hien va trang thai
AI Content Score >= 6 cho moi bai

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