Total 55,731 skills, Marketing & Growth has 2694 skills
Showing 12 of 2694 skills
Research LinkedIn prospects to find personalization opportunities and ice breakers. Use when user wants to research a lead, personalize outreach, find ice breakers, or understand a prospect better. Can be invoked with linkedin_url, lead_name, or campaign_id.
Expert marketing analytics covering campaign analysis, attribution modeling, marketing mix modeling, ROI measurement, and performance reporting. Use when analyzing campaign ROI, comparing attribution models, optimizing marketing budget allocation, building executive dashboards, or running A/B test statistical analysis.
Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when finding keyword opportunities and content gaps competitors own, or when you need a prioritized action plan split into quick wins and strategic investments.
Marketo integration. Manage Leads, Persons, Organizations, Activities, Notes, Files and more. Use when the user wants to interact with Marketo data.
Position company using Treacy & Wiersema's Value Disciplines model. Use for strategic positioning and competitive differentiation.
E-commerce email marketing system builder. Creates complete email automation flows with full copywriting, subject lines, ESP setup instructions, segmentation rules, and annual campaign calendars. Generates copy-paste-ready email sequences for Klaviyo, Omnisend, Mailchimp, or any ESP. Covers welcome series, cart abandonment, browse abandonment, post-purchase, review requests, cross-sell, win-back, VIP/loyalty, replenishment, and sunset flows. Includes A/B test subject line variants, send timing, trigger conditions, branching logic, and seasonal campaign calendar. No API key required. Use when: (1) setting up email marketing for an e-commerce store, (2) writing email sequences and flows, (3) planning seasonal email campaigns.
Outreach integration. Manage sales data, records, and workflows. Use when the user wants to interact with Outreach data.
GEO-first SEO analysis tool. Optimizes websites for AI-powered search engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) while maintaining traditional SEO foundations. Performs full GEO audits, citability scoring, AI crawler analysis, llms.txt generation, brand mention scanning, platform-specific optimization, schema markup, technical SEO, content quality (E-E-A-T), and client-ready GEO report generation. Use when user says "geo", "seo", "audit", "AI search", "AI visibility", "optimize", "citability", "llms.txt", "schema", "brand mentions", "GEO report", or any URL for analysis.
Platform-specific AI search optimization — audit and optimize for Google AI Overviews, ChatGPT, Perplexity, Gemini, and Bing Copilot individually
Content quality and E-E-A-T assessment for AI citability — evaluate experience, expertise, authoritativeness, trustworthiness, and content structure
Use when creating viral content on Xiaohongshu, optimizing posts for maximum reach and engagement, analyzing what makes posts go viral, replicating viral success patterns, or aiming to create breakthrough content that reaches beyond existing audience
Runs a structured brand intake interview and then conducts web research to build a comprehensive brand context document. Use this whenever the user says they're working on a new client, wants to build brand context, or says "run brand intake", "conduct brand research" or "build brand context for [brand]". Also trigger when the user starts a creative strategy workflow for a brand that doesn't yet have a context document in the project. This must run BEFORE any Creative Strategy Engine, Hook Writing, or other execution work — it is the prerequisite context layer for all downstream creative strategy.