temu-pricing-calculator

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Original

English

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Translation

Chinese

Temu V4.1 核价计算器

Temu V4.1 Pricing Calculator

核心定位

Core Positioning

这是 Loctek 跨境电商选品的核心决策工具。严格按 V4.1 生存模型公式计算净利润，判定产品是否值得上架。

This is the core decision-making tool for Loctek cross-border e-commerce product selection. It strictly calculates the net profit based on the V4.1 survival model formula to determine whether a product is worthy of being listed on the platform.

核心公式

Core Formula

回款预估 = Temu 前台卷王价 × 45%
回款预估(人民币) = 回款预估(美元) × 汇率
总成本 = 1688 起批价 + 国内履约费(3.5元)
净利润 = 回款预估(人民币) - 总成本

【铁律】净利润必须 > ¥5.00，否则直接淘汰

Estimated Revenue = Temu Frontend Lowest Competitor Price × 45%
Estimated Revenue (CNY) = Estimated Revenue (USD) × Exchange Rate
Total Cost = 1688 MOQ Price + Domestic Fulfillment Fee (¥3.5)
Net Profit = Estimated Revenue (CNY) - Total Cost

【Iron Rule】Net Profit must be > ¥5.00, otherwise the product is directly eliminated

默认参数

Default Parameters

参数	默认值	说明
平台分成比例	45%	Temu 平台扣除后商家实际到手比例
国内履约费	¥3.50	固定费用
汇率(USD→CNY)	7.2	可配置

Parameter	Default Value	Description
Platform Revenue Share Ratio	45%	The actual proportion merchants receive after Temu platform deductions
Domestic Fulfillment Fee	¥3.50	Fixed fee
Exchange Rate (USD→CNY)	7.2	Configurable

输入参数

Input Parameters

必需参数：

```
temu_price
```
: Temu 前台卷王价（最低竞品价）
```
price_currency
```
: 价格币种（"USD" 或 "CNY"）
```
ali1688_price
```
: 1688 起批价（人民币）

可选参数：

```
exchange_rate
```
: 汇率，默认 7.2
```
fulfillment_fee
```
: 国内履约费，默认 3.5
```
platform_rate
```
: 平台分成比例，默认 0.45

Required Parameters:

```
temu_price
```
: Temu Frontend Lowest Competitor Price (minimum competitor price)
```
price_currency
```
: Price Currency ("USD" or "CNY")
```
ali1688_price
```
: 1688 MOQ Price (CNY)

Optional Parameters:

```
exchange_rate
```
: Exchange Rate, default 7.2
```
fulfillment_fee
```
: Domestic Fulfillment Fee, default 3.5
```
platform_rate
```
: Platform Revenue Share Ratio, default 0.45

输出格式

Output Format

json

{
  "input": {
    "temu_price": 12.99,
    "price_currency": "USD",
    "ali1688_price": 25.00,
    "exchange_rate": 7.2,
    "fulfillment_fee": 3.5,
    "platform_rate": 0.45
  },
  "calculation": {
    "temu_price_cny": 93.53,
    "gross_revenue_usd": 5.85,
    "gross_revenue_cny": 42.09,
    "total_cost": 28.50,
    "net_profit": 13.59
  },
  "decision": {
    "status": "GO",
    "net_profit_threshold": 5.00,
    "margin_percentage": "32.1%",
    "recommendation": "利润达标，建议上架"
  }
}

json

{
  "input": {
    "temu_price": 12.99,
    "price_currency": "USD",
    "ali1688_price": 25.00,
    "exchange_rate": 7.2,
    "fulfillment_fee": 3.5,
    "platform_rate": 0.45
  },
  "calculation": {
    "temu_price_cny": 93.53,
    "gross_revenue_usd": 5.85,
    "gross_revenue_cny": 42.09,
    "total_cost": 28.50,
    "net_profit": 13.59
  },
  "decision": {
    "status": "GO",
    "net_profit_threshold": 5.00,
    "margin_percentage": "32.1%",
    "recommendation": "Profit meets the standard, recommended to list"
  }
}

决策规则

Decision Rules

净利润	状态	说明
> ¥10.00	✅ STRONG GO	高利润产品，优先上架
¥5.01 - ¥10.00	✅ GO	利润达标，可以上架
¥3.01 - ¥5.00	⚠️ MARGINAL	利润边缘，需优化成本或定价
≤ ¥5.00	❌ PASS	利润不足，直接淘汰

Net Profit	Status	Description
> ¥10.00	✅ STRONG GO	High-profit product, prioritize listing
¥5.01 - ¥10.00	✅ GO	Profit meets the standard, can be listed
¥3.01 - ¥5.00	⚠️ MARGINAL	Profit is on the edge, need to optimize cost or pricing
≤ ¥5.00	❌ PASS	Insufficient profit, directly eliminate

使用示例

Usage Examples

示例 1：美元定价产品

输入：
- Temu 卷王价: $12.99 USD
- 1688 拿货价: ¥25.00

计算过程：
1. Temu 价格转人民币: $12.99 × 7.2 = ¥93.53
2. 回款预估: $12.99 × 45% = $5.85
3. 回款人民币: $5.85 × 7.2 = ¥42.09
4. 总成本: ¥25.00 + ¥3.50 = ¥28.50
5. 净利润: ¥42.09 - ¥28.50 = ¥13.59
6. 判定: ¥13.59 > ¥5.00 → ✅ GO

示例 2：人民币定价产品

输入：
- Temu 卷王价: ¥45.00 CNY
- 1688 拿货价: ¥22.00

计算过程：
1. 回款预估: ¥45.00 × 45% = ¥20.25
2. 总成本: ¥22.00 + ¥3.50 = ¥25.50
3. 净利润: ¥20.25 - ¥25.50 = -¥5.25
4. 判定: -¥5.25 < ¥5.00 → ❌ PASS（亏损产品）

Example 1: Product Priced in USD

Input:
- Temu Lowest Competitor Price: $12.99 USD
- 1688 Sourcing Price: ¥25.00

Calculation Process:
1. Convert Temu price to CNY: $12.99 × 7.2 = ¥93.53
2. Estimated Revenue: $12.99 × 45% = $5.85
3. Estimated Revenue in CNY: $5.85 × 7.2 = ¥42.09
4. Total Cost: ¥25.00 + ¥3.50 = ¥28.50
5. Net Profit: ¥42.09 - ¥28.50 = ¥13.59
6. Decision: ¥13.59 > ¥5.00 → ✅ GO

Example 2: Product Priced in CNY

Input:
- Temu Lowest Competitor Price: ¥45.00 CNY
- 1688 Sourcing Price: ¥22.00

Calculation Process:
1. Estimated Revenue: ¥45.00 × 45% = ¥20.25
2. Total Cost: ¥22.00 + ¥3.50 = ¥25.50
3. Net Profit: ¥20.25 - ¥25.50 = -¥5.25
4. Decision: -¥5.25 < ¥5.00 → ❌ PASS (loss-making product)

批量计算模式

Batch Calculation Mode

当需要同时评估多个产品时，接受数组输入：

json

{
  "products": [
    {"name": "产品A", "temu_price": 12.99, "currency": "USD", "ali1688_price": 25},
    {"name": "产品B", "temu_price": 8.50, "currency": "USD", "ali1688_price": 35},
    {"name": "产品C", "temu_price": 65.00, "currency": "CNY", "ali1688_price": 20}
  ]
}

输出按净利润从高到低排序，标注每个产品的 GO/PASS 状态。

When multiple products need to be evaluated simultaneously, accept array input:

json

{
  "products": [
    {"name": "Product A", "temu_price": 12.99, "currency": "USD", "ali1688_price": 25},
    {"name": "Product B", "temu_price": 8.50, "currency": "USD", "ali1688_price": 35},
    {"name": "Product C", "temu_price": 65.00, "currency": "CNY", "ali1688_price": 20}
  ]
}

Output is sorted from highest to lowest net profit, with each product's GO/PASS status marked.

敏感性分析（可选）

Sensitivity Analysis (Optional)

当用户需要了解定价对利润的敏感度时，提供：

盈亏平衡价：净利润=0 时的最低 Temu 售价
目标利润价：达到指定净利润所需的 Temu 售价
价格弹性表：不同售价下的净利润变化

盈亏平衡价计算：
设净利润 = 0
回款预估(人民币) = 总成本
Temu价格 × 45% × 7.2 = 1688价格 + 3.5
Temu价格 = (1688价格 + 3.5) / (0.45 × 7.2)

When users need to understand the sensitivity of pricing to profit, provide:

Break-even Price: The minimum Temu selling price when net profit = 0
Target Profit Price: The Temu selling price required to reach the specified net profit
Price Elasticity Table: Changes in net profit under different selling prices

Break-even Price Calculation:
Set Net Profit = 0
Estimated Revenue (CNY) = Total Cost
Temu Price × 45% × 7.2 = 1688 Price + 3.5
Temu Price = (1688 Price + 3.5) / (0.45 × 7.2)

注意事项

Notes

汇率波动：实际汇率可能与默认值不同，建议使用实时汇率
履约费变化：不同品类、重量可能有不同的履约费
起批量影响：1688 起批量不同可能影响单价
品质差异：低价竞品可能品质较差，差异化产品可适当溢价

Exchange Rate Fluctuations: The actual exchange rate may differ from the default value, it is recommended to use real-time exchange rates
Fulfillment Fee Changes: Different categories and weights may have different fulfillment fees
MOQ Impact: Different MOQs on 1688 may affect the unit price
Quality Differences: Low-priced competitors may have poor quality, differentiated products can be appropriately priced higher

与其他 Skills 协作

Collaboration with Other Skills

接收
```
temu-competitor-search
```
的卷王价数据
接收
```
ali1688-sourcing
```
的拿货价数据
为
```
ecom-product-orchestrator
```
提供决策依据

Receive lowest competitor price data from
```
temu-competitor-search
```
Receive sourcing price data from
```
ali1688-sourcing
```
Provide decision basis for
```
ecom-product-orchestrator
```