competitive-analysis

Original:🇺🇸 English
Translated

Porter's Five Forces, SWOT analysis, and competitive landscape mapping. Use when analyzing market position, evaluating competitive threats, building battlecards, or assessing industry dynamics.

12installs
Added on

NPX Install

npx skill4agent add yonatangross/orchestkit competitive-analysis

Competitive Analysis

Frameworks for analyzing competitive position and industry dynamics.

When to Use Porter's vs. SWOT

FrameworkUse When
Porter's Five ForcesEvaluating industry attractiveness; new market entry; strategic positioning
SWOTInternal capability assessment; go/no-go decisions; strategy planning
Competitive Landscape MapVisualizing whitespace; investor decks; positioning against specific competitors
Competitor ProfilesBattlecards for sales; feature gap analysis; threat assessment
Use Porter's to understand the structural forces shaping the industry. Use SWOT to assess your specific position within it. Combine both for a complete picture.

Porter's Five Forces Template

markdown
## Porter's Five Forces: [Industry/Market]

### 1. Competitive Rivalry — Intensity: HIGH / MEDIUM / LOW
| Factor | Assessment |
|--------|------------|
| Number of competitors | |
| Industry growth rate | |
| Product differentiation | |
| Exit barriers | |

### 2. Threat of New Entrants — Threat Level: HIGH / MEDIUM / LOW
| Barrier | Strength |
|---------|----------|
| Economies of scale | |
| Brand loyalty | |
| Capital requirements | |
| Network effects | |
| Switching costs | |

### 3. Bargaining Power of Suppliers — Power: HIGH / MEDIUM / LOW
[Key suppliers, switching cost, concentration]

### 4. Bargaining Power of Buyers — Power: HIGH / MEDIUM / LOW
[Price sensitivity, alternatives available, buyer concentration]

### 5. Threat of Substitutes — Threat: HIGH / MEDIUM / LOW
[Alternative ways customers solve the same problem]

### Overall Industry Attractiveness: X/10
[Summary: which forces are most significant and why]

SWOT Analysis

+-------------------------+-------------------------+
|       STRENGTHS         |       WEAKNESSES        |
|       (Internal +)      |       (Internal -)      |
| * What we do well       | * Where we lack         |
| * Unique resources      | * Resource gaps         |
| * Competitive advantages| * Capability limits     |
+-------------------------+-------------------------+
|      OPPORTUNITIES      |         THREATS         |
|       (External +)      |       (External -)      |
| * Market trends         | * Competitive pressure  |
| * Unmet needs           | * Regulatory changes    |
| * Technology shifts     | * Economic factors      |
+-------------------------+-------------------------+

TOWS Matrix (SWOT to Strategy)

StrengthsWeaknesses
OpportunitiesSO: Use strengths to capture opportunitiesWO: Fix weaknesses to unlock opportunities
ThreatsST: Use strengths to mitigate threatsWT: Minimize weaknesses, avoid threats

Competitor Profile Template

markdown
## Competitor: [Name]

### Overview
- Founded: [Year] | Funding: $[Amount] | Employees: [N]
- Target customer: [Segment]
- Pricing: [Model and range]

### Strengths / Weaknesses
+ [Strength 1]
+ [Strength 2]
- [Weakness 1]
- [Weakness 2]

### Threat Assessment: HIGH / MEDIUM / LOW
- [Why this threat level]
- [Our differentiation vs. this competitor]

Competitive Landscape Map

Plot competitors on two axes that matter most to buyers (e.g., price vs. features, ease of use vs. power):
                    HIGH PRICE
                        |
     Premium Leaders    |    Luxury Niche
   +-------------+      |      +-------------+
   |  [Comp A]   |      |      |  [Comp B]   |
   +-------------+      |      +-------------+
                        |
LOW ────────────────────+──────────────────── HIGH
FEATURES                |                   FEATURES
                        |
   +-------------+      |      +-------------+
   |  [Comp C]   |      |      |    [US]     |
   +-------------+      |      +-------------+
     Budget Options     |    Value Leaders
                        |
                    LOW PRICE
Identify whitespace — quadrants with no incumbents that align with unmet buyer needs.

GitHub Signals for Competitive Tracking

bash
# Star count and momentum
gh api repos/owner/repo --jq '{stars: .stargazers_count, forks: .forks_count}'

# Shipping velocity (recent releases)
gh release list --repo owner/repo --limit 5

# Community size
gh api repos/owner/repo/contributors --jq 'length'
SignalCheck Frequency
Star growthWeekly
Release notesPer release
Pricing changesMonthly
Feature launchesPer announcement
Full analysisQuarterly

References

  • Competitive Analysis Rules — Porter's, SWOT, landscape map, competitor profile templates
  • Competitive Analysis Guide — Research methodology, data sources, update cadence

Related Skills

  • ork:market-sizing
    — Quantify opportunity size alongside competitive landscape
  • ork:business-case
    — Build financial justification informed by competitive position
  • ork:product-frameworks
    — Full product strategy toolkit (value prop, prioritization, OKRs)

Version: 1.0.0