Frameworks for analyzing competitive position and industry dynamics.
When to Use Porter's vs. SWOT
何时使用波特五力 vs SWOT
| Framework | Use When |
|---|
| Porter's Five Forces | Evaluating industry attractiveness; new market entry; strategic positioning |
| SWOT | Internal capability assessment; go/no-go decisions; strategy planning |
| Competitive Landscape Map | Visualizing whitespace; investor decks; positioning against specific competitors |
| Competitor Profiles | Battlecards for sales; feature gap analysis; threat assessment |
Use Porter's to understand the structural forces shaping the industry. Use SWOT to assess your specific position within it. Combine both for a complete picture.
| 框架 | 使用场景 |
|---|
| 波特五力模型 | 评估行业吸引力；新市场进入；战略定位 |
| SWOT分析 | 内部能力评估；项目启动/终止决策；战略规划 |
| 竞争格局图 | 可视化空白市场；投资者演示文稿；对标特定竞品 |
| 竞品档案 | 销售作战卡片；功能差距分析；威胁评估 |
使用波特五力模型理解塑造行业的结构性力量。使用SWOT分析评估自身在行业中的具体定位。结合两者可获得完整的分析视角。
Porter's Five Forces Template
波特五力模型模板
Porter's Five Forces: [Industry/Market]
Porter's Five Forces: [Industry/Market]
1. Competitive Rivalry — Intensity: HIGH / MEDIUM / LOW
1. Competitive Rivalry — Intensity: HIGH / MEDIUM / LOW
| Factor | Assessment |
|---|
| Number of competitors | |
| Industry growth rate | |
| Product differentiation | |
| Exit barriers | |
| Factor | Assessment |
|---|
| Number of competitors | |
| Industry growth rate | |
| Product differentiation | |
| Exit barriers | |
2. Threat of New Entrants — Threat Level: HIGH / MEDIUM / LOW
2. Threat of New Entrants — Threat Level: HIGH / MEDIUM / LOW
| Barrier | Strength |
|---|
| Economies of scale | |
| Brand loyalty | |
| Capital requirements | |
| Network effects | |
| Switching costs | |
| Barrier | Strength |
|---|
| Economies of scale | |
| Brand loyalty | |
| Capital requirements | |
| Network effects | |
| Switching costs | |
3. Bargaining Power of Suppliers — Power: HIGH / MEDIUM / LOW
3. Bargaining Power of Suppliers — Power: HIGH / MEDIUM / LOW
[Key suppliers, switching cost, concentration]
[Key suppliers, switching cost, concentration]
4. Bargaining Power of Buyers — Power: HIGH / MEDIUM / LOW
4. Bargaining Power of Buyers — Power: HIGH / MEDIUM / LOW
[Price sensitivity, alternatives available, buyer concentration]
[Price sensitivity, alternatives available, buyer concentration]
5. Threat of Substitutes — Threat: HIGH / MEDIUM / LOW
5. Threat of Substitutes — Threat: HIGH / MEDIUM / LOW
[Alternative ways customers solve the same problem]
[Alternative ways customers solve the same problem]
Overall Industry Attractiveness: X/10
Overall Industry Attractiveness: X/10
[Summary: which forces are most significant and why]
[Summary: which forces are most significant and why]
+-------------------------+-------------------------+
| STRENGTHS | WEAKNESSES |
| (Internal +) | (Internal -) |
| * What we do well | * Where we lack |
| * Unique resources | * Resource gaps |
| * Competitive advantages| * Capability limits |
+-------------------------+-------------------------+
| OPPORTUNITIES | THREATS |
| (External +) | (External -) |
| * Market trends | * Competitive pressure |
| * Unmet needs | * Regulatory changes |
| * Technology shifts | * Economic factors |
+-------------------------+-------------------------+
+-------------------------+-------------------------+
| STRENGTHS | WEAKNESSES |
| (Internal +) | (Internal -) |
| * What we do well | * Where we lack |
| * Unique resources | * Resource gaps |
| * Competitive advantages| * Capability limits |
+-------------------------+-------------------------+
| OPPORTUNITIES | THREATS |
| (External +) | (External -) |
| * Market trends | * Competitive pressure |
| * Unmet needs | * Regulatory changes |
| * Technology shifts | * Economic factors |
+-------------------------+-------------------------+
TOWS Matrix (SWOT to Strategy)
TOWS矩阵（从SWOT到战略）
| Strengths | Weaknesses |
|---|
| Opportunities | SO: Use strengths to capture opportunities | WO: Fix weaknesses to unlock opportunities |
| Threats | ST: Use strengths to mitigate threats | WT: Minimize weaknesses, avoid threats |
| 优势 | 劣势 |
|---|
| 机遇 | SO：利用优势抓住机遇 | WO：弥补劣势以解锁机遇 |
| 威胁 | ST：利用优势缓解威胁 | WT：弱化劣势，规避威胁 |
Competitor Profile Template
竞品档案模板
Competitor: [Name]
Competitor: [Name]
- Founded: [Year] | Funding: $[Amount] | Employees: [N]
- Target customer: [Segment]
- Pricing: [Model and range]
- Founded: [Year] | Funding: $[Amount] | Employees: [N]
- Target customer: [Segment]
- Pricing: [Model and range]
Strengths / Weaknesses
Strengths / Weaknesses
- [Strength 1]
- [Strength 2]
- [Weakness 1]
- [Weakness 2]
- [Strength 1]
- [Strength 2]
- [Weakness 1]
- [Weakness 2]
Threat Assessment: HIGH / MEDIUM / LOW
Threat Assessment: HIGH / MEDIUM / LOW
- [Why this threat level]
- [Our differentiation vs. this competitor]
- [Why this threat level]
- [Our differentiation vs. this competitor]
Competitive Landscape Map
竞争格局图
Plot competitors on two axes that matter most to buyers (e.g., price vs. features, ease of use vs. power):
HIGH PRICE
|
Premium Leaders | Luxury Niche
+-------------+ | +-------------+
| [Comp A] | | | [Comp B] |
+-------------+ | +-------------+
|
LOW ────────────────────+──────────────────── HIGH
FEATURES | FEATURES
|
+-------------+ | +-------------+
| [Comp C] | | | [US] |
+-------------+ | +-------------+
Budget Options | Value Leaders
|
LOW PRICE
Identify whitespace — quadrants with no incumbents that align with unmet buyer needs.
将竞品标注在对买家最重要的两个维度上（例如，价格 vs 功能、易用性 vs 功能性）：
HIGH PRICE
|
Premium Leaders | Luxury Niche
+-------------+ | +-------------+
| [Comp A] | | | [Comp B] |
+-------------+ | +-------------+
|
LOW ────────────────────+──────────────────── HIGH
FEATURES | FEATURES
|
+-------------+ | +-------------+
| [Comp C] | | | [US] |
+-------------+ | +-------------+
Budget Options | Value Leaders
|
LOW PRICE
识别空白市场——没有现有玩家且符合买家未被满足需求的象限。
GitHub Signals for Competitive Tracking
用于竞品追踪的GitHub信号
Star count and momentum
Star count and momentum
gh api repos/owner/repo --jq '{stars: .stargazers_count, forks: .forks_count}'
gh api repos/owner/repo --jq '{stars: .stargazers_count, forks: .forks_count}'
Shipping velocity (recent releases)
Shipping velocity (recent releases)
gh release list --repo owner/repo --limit 5
gh release list --repo owner/repo --limit 5
Community size
Community size
gh api repos/owner/repo/contributors --jq 'length'
| Signal | Check Frequency |
|--------|-----------------|
| Star growth | Weekly |
| Release notes | Per release |
| Pricing changes | Monthly |
| Feature launches | Per announcement |
| Full analysis | Quarterly |
gh api repos/owner/repo/contributors --jq 'length'
| 信号 | 检查频率 |
|--------|-----------------|
| 星标增长 | 每周 |
| 版本说明 | 每次发布 |
| 定价变动 | 每月 |
| 功能上线 | 每次发布公告 |
| 全面分析 | 每季度 |
- Competitive Analysis Rules — Porter's, SWOT, landscape map, competitor profile templates
- Competitive Analysis Guide — Research methodology, data sources, update cadence
- Competitive Analysis Rules — 波特五力、SWOT、竞争格局图、竞品档案模板
- Competitive Analysis Guide — 研究方法、数据来源、更新节奏
- — Quantify opportunity size alongside competitive landscape
- — Build financial justification informed by competitive position
- — Full product strategy toolkit (value prop, prioritization, OKRs)
Version: 1.0.0
- — 结合竞争格局量化市场机会规模
- — 基于竞争定位构建财务论证
- — 完整的产品战略工具包（价值主张、优先级排序、OKRs）
Version: 1.0.0