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self-media-trend-radar

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🇺🇸

Original

English
🇨🇳

Translation

Chinese

热点与竞品雷达

Hot-Topic and Competitor Radar

目标

Objective

识别用户需求、表达结构和时效机会，不复制竞品观点或文案。
Identify user needs, expression structures, and timing opportunities without copying competitors' ideas or copy.

数据源优先级

Data Source Priority

  1. 用户提供的链接、截图、导出文件和素材。
  2. 官方文档、原始发布、论文、公告和作者原帖。
  3. 平台公开搜索、热榜、竞品主页和公开互动数据。
  4. 可信二手资料，用于补充背景，不替代一手事实。
近期产品、人物、价格、版本、新闻和平台规则必须联网核验。技术事实优先使用官方来源。
  1. Links, screenshots, exported files, and materials provided by the user.
  2. Official documentation, original publications, papers, announcements, and authors' posts.
  3. Public platform search, trending lists, competitor pages, and public engagement data.
  4. Credible secondary sources for supplementary background, without replacing primary facts.
Recent products, people, prices, versions, news, and platform rules must be verified online. Technical facts should prioritize official sources.

研究流程

Research Workflow

1. 定义研究问题

1. Define the Research Question

确认要回答的是热点窗口、关键词需求、竞品结构、账号定位还是内容机会。先限定平台、时间范围和样本数量。
Determine whether the objective is to identify a trending window, keyword demand, competitor structure, account positioning, or content opportunities. First narrow down the platform, time range, and sample size.

2. 收集有限样本

2. Collect a Limited Sample

只收集能回答问题的样本。记录链接、发布时间、标题、内容形态、公开互动和观察备注。不要把一次高表现直接叫作规律。
Collect only samples that can answer the research question. Record links, publication times, titles, content formats, public engagement, and observation notes. Do not treat a single high-performing post as a pattern.

3. 拆解结构

3. Deconstruct the Structure

逐条检查：
  • 标题使用了什么承诺、身份、冲突或信息差。
  • 开头 3 秒或第一屏如何建立停留。
  • 内容如何组织证据、故事、步骤和转折。
  • 封面或首图承担什么任务。
  • 行动、标签、合集和发布时间如何配合目标。
  • 评论区暴露了哪些真实问题和反对意见。
Review each item to identify:
  • What promise, identity, conflict, or information gap the headline uses.
  • How the first 3 seconds or first screen establishes audience retention.
  • How the content organizes evidence, stories, steps, and transitions.
  • What role the cover image or first image serves.
  • How calls to action, hashtags, collections, and publication times support the objective.
  • Which genuine questions and objections are exposed in the comments.

4. 判断机会

4. Identify Opportunities

区分：
  • 可以直接核验的事实。
  • 多个样本重复出现的模式。
  • 可能由热点、投流或账号体量造成的现象。
  • 用户能加入的一手经验、反证和独立判断。
Distinguish between:
  • Facts that can be directly verified.
  • Patterns repeated across multiple samples.
  • Phenomena that may be caused by trending topics, paid distribution, or account size.
  • First-hand experience, counterevidence, and independent judgment users can contribute.

5. 转成原创选题

5. Convert Findings into Original Content Ideas

每个候选写明：一句话判断、目标受众、时效窗口、一手证据、差异化角度、适合平台、仍缺证据和风险。
For each candidate, specify the one-sentence thesis, target audience, timing window, first-hand evidence, differentiated angle, suitable platform, remaining evidence gaps, and risks.

输出

Output

交付：
  1. 研究范围和样本说明。
  2. 3 到 5 条结构性发现。
  3. 不能下结论的内容。
  4. 3 到 5 个原创选题。
  5. 最推荐选题和下一步验证动作。
读取 research-safety.md 并遵守账号隔离、只读、控频、遇阻即停和凭证保护规则。
Deliverables:
  1. Research scope and sample description.
  2. 3 to 5 structural findings.
  3. Points that cannot be concluded.
  4. 3 to 5 original content ideas.
  5. The most recommended content idea and next validation actions.
Read research-safety.md and comply with account isolation, read-only access, rate limiting, stop-on-block, and credential protection rules.