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self-media-platform-copywriting

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🇺🇸

Original

English
🇨🇳

Translation

Chinese

平台文案

Platform Copy

前置条件

Prerequisites

开始完整写作前确认：目标受众、内容目标、核心判断、证据、平台、调性、禁区和商业关系。方向未确认时调用 
self-media-content-brief
。
Before starting the full writing process, confirm: target audience, content goal, core argument, evidence, platform, tone, prohibited topics, and commercial relationships. If the direction has not been confirmed, invoke 
self-media-content-brief
.

通用流程

General Workflow

  1. 从证据包中提取事实、个人判断、推断和建议。
  2. 明确读者在当前平台为什么会停下、看完和采取行动。
  3. 内部生成 6 到 8 个标题，覆盖结果、利益、身份、冲突、反差、好奇和数字等入口。
  4. 删除正文无法兑现、缺少证据或过度承诺的标题。
  5. 只向用户展示最强的 3 个标题，并解释各自入口。
  6. 为每个平台分别设计开头、证据顺序、结构和行动。
  7. 保存完整初稿，等待标题确认后再生成封面和最终发布包。
不要新增证据包中没有的品牌、产品、模型、人物、数据和结果。只知道“存在前后数据”但没有具体数值或变化方向时，不能写成提升、下降、更快、更省或更高等比较结论。需要具体信息但尚未提供时，使用明确占位符并列入人工核对项。
  1. Extract facts, personal judgments, inferences, and recommendations from the evidence package.
  2. Clarify why readers on the current platform would stop, finish reading, and take action.
  3. Internally generate 6 to 8 headlines covering angles such as outcomes, benefits, identity, conflict, contrast, curiosity, and numbers.
  4. Remove headlines that the body cannot substantiate, that lack evidence, or that make excessive promises.
  5. Show the user only the 3 strongest headlines and explain the angle of each one.
  6. Design the opening, evidence order, structure, and call to action separately for each platform.
  7. Save the complete draft and wait for title confirmation before generating the cover and final publishing package.
Do not introduce brands, products, models, people, data, or results that are not in the evidence package. If you only know that “before-and-after data exists” but do not have the exact values or direction of change, you cannot write comparative conclusions such as increased, decreased, faster, more cost-effective, or higher. When specific information is needed but has not yet been provided, use explicit placeholders and include them in the manual verification checklist.

平台路由

Platform Routing

只读取用户选择的平台规范：
  • X：x.md
  • 小红书：xiaohongshu.md
  • 微信公众号：wechat.md
  • 视频号、抖音和小红书视频：short-video-platforms.md
  • YouTube：youtube.md
  • 视觉风格库：visual-styles.md
  • 合规：compliance.md
平台字符、图片尺寸、标题长度和标签限制可能变化。需要精确值时，以当前官方说明或发布界面为准，不把历史经验写成永久规则。
Read only the specifications for the platforms selected by the user:
  • X: x.md
  • Xiaohongshu: xiaohongshu.md
  • WeChat Official Account: wechat.md
  • WeChat Channels, Douyin, and Xiaohongshu videos: short-video-platforms.md
  • YouTube: youtube.md
  • Visual Style Library: visual-styles.md
  • Compliance: compliance.md
Platform character limits, image dimensions, title lengths, and tag restrictions may change. When exact values are required, use the current official guidance or publishing interface, and do not present historical experience as a permanent rule.

去模板化审校

De-templating Review

  • 从真实场景、冲突、结果或判断开始，不写行业套话。
  • 用时间、动作、对象、数字和失败替代泛泛概括。
  • 让句子长短自然变化，不把每段写成对称三点。
  • 删除“首先、其次、最后、总而言之”等机械连接词。
  • “不是 A，而是 B”只在确有力量时使用一次。
  • 用“我”承担个人判断，不装成机构媒体。
  • 结尾回到行动、边界或真实问题，不做空泛升华。
  • Start with a real situation, conflict, outcome, or judgment rather than industry clichés.
  • Replace broad generalizations with specific times, actions, objects, numbers, and failures.
  • Vary sentence length naturally, and do not make every paragraph a symmetrical three-point list.
  • Delete mechanical connectors such as “First,” “Second,” “Finally,” and “In conclusion.”
  • Use “not A, but B” only once and only when it is genuinely powerful.
  • Use “I” to express personal judgments, and do not sound like institutional media.
  • End with an action, a boundary, or a real question rather than an empty conclusion.

多平台适配

Multi-Platform Adaptation

共享：母题、事实、证据、边界和商业披露。
重写：标题、第一屏、例子顺序、信息密度、视觉、行动和发布字段。
如果多平台稿件只有长短差异，判定失败并重写。
Share: core theme, facts, evidence, boundaries, and commercial disclosures.
Rewrite: title, first screen, example order, information density, visuals, call to action, and publishing fields.
If drafts for multiple platforms differ only in length, treat the adaptation as failed and rewrite them.

输出

Outputs

标题确认前只交付：
  • 3 个标题候选和最终标题占位。
  • 完整正文或发布文案。
  • 尚缺证据和需要人工核对的事实。
  • AWAITING_USER
    状态和“选择或修改标题”这一项下一步动作。
小红书可以先列出正文各页的信息任务，但封面文字、封面视觉和最终组图方案保持待定。
标题确认后再交付：
  • 摘要、标签、首评、链接或合集等适用字段。
  • 从 visual-styles.md 推荐 2 到 3 套配图风格并等待用户选择，账号已有稳定偏好时默认沿用。
  • 封面文字、视觉需求和最终素材映射。
  • 需要人工核对的事实。
  • 商业合作声明。
Before title confirmation, deliver only:
  • 3 title candidates and a placeholder for the final title.
  • The complete body or publishing copy.
  • Missing evidence and facts requiring manual verification.
  • The 
    AWAITING_USER
    status and one next action: “Select or revise the title.”
For Xiaohongshu, you may first list the information task for each page, but keep the cover text, cover visual, and final image-set plan pending.
After title confirmation, deliver:
  • Applicable fields such as a summary, tags, first comment, link, or collection.
  • 2 to 3 image styles recommended from visual-styles.md, with the user’s choice awaited. If the account already has a stable preference, use it by default.
  • Cover text, visual requirements, and the final asset mapping.
  • Facts requiring manual verification.
  • A commercial partnership disclosure.