Platform Copy
Prerequisites
Before starting the full writing process, confirm: target audience, content goal, core argument, evidence, platform, tone, prohibited topics, and commercial relationships. If the direction has not been confirmed, invoke
.
General Workflow
- Extract facts, personal judgments, inferences, and recommendations from the evidence package.
- Clarify why readers on the current platform would stop, finish reading, and take action.
- Internally generate 6 to 8 headlines covering angles such as outcomes, benefits, identity, conflict, contrast, curiosity, and numbers.
- Remove headlines that the body cannot substantiate, that lack evidence, or that make excessive promises.
- Show the user only the 3 strongest headlines and explain the angle of each one.
- Design the opening, evidence order, structure, and call to action separately for each platform.
- Save the complete draft and wait for title confirmation before generating the cover and final publishing package.
Do not introduce brands, products, models, people, data, or results that are not in the evidence package. If you only know that “before-and-after data exists” but do not have the exact values or direction of change, you cannot write comparative conclusions such as increased, decreased, faster, more cost-effective, or higher. When specific information is needed but has not yet been provided, use explicit placeholders and include them in the manual verification checklist.
Platform Routing
Read only the specifications for the platforms selected by the user:
- X: x.md
- Xiaohongshu: xiaohongshu.md
- WeChat Official Account: wechat.md
- WeChat Channels, Douyin, and Xiaohongshu videos: short-video-platforms.md
- YouTube: youtube.md
- Visual Style Library: visual-styles.md
- Compliance: compliance.md
Platform character limits, image dimensions, title lengths, and tag restrictions may change. When exact values are required, use the current official guidance or publishing interface, and do not present historical experience as a permanent rule.
De-templating Review
- Start with a real situation, conflict, outcome, or judgment rather than industry clichés.
- Replace broad generalizations with specific times, actions, objects, numbers, and failures.
- Vary sentence length naturally, and do not make every paragraph a symmetrical three-point list.
- Delete mechanical connectors such as “First,” “Second,” “Finally,” and “In conclusion.”
- Use “not A, but B” only once and only when it is genuinely powerful.
- Use “I” to express personal judgments, and do not sound like institutional media.
- End with an action, a boundary, or a real question rather than an empty conclusion.
Multi-Platform Adaptation
Share: core theme, facts, evidence, boundaries, and commercial disclosures.
Rewrite: title, first screen, example order, information density, visuals, call to action, and publishing fields.
If drafts for multiple platforms differ only in length, treat the adaptation as failed and rewrite them.
Outputs
Before title confirmation, deliver only:
- 3 title candidates and a placeholder for the final title.
- The complete body or publishing copy.
- Missing evidence and facts requiring manual verification.
- The status and one next action: “Select or revise the title.”
For Xiaohongshu, you may first list the information task for each page, but keep the cover text, cover visual, and final image-set plan pending.
After title confirmation, deliver:
- Applicable fields such as a summary, tags, first comment, link, or collection.
- 2 to 3 image styles recommended from visual-styles.md, with the user’s choice awaited. If the account already has a stable preference, use it by default.
- Cover text, visual requirements, and the final asset mapping.
- Facts requiring manual verification.
- A commercial partnership disclosure.