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self-media-content-strategy

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Original

English
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Translation

Chinese

内容策略

Content Strategy

输入

Inputs

优先读取已有账号说明、历史内容和数据。只有缺失且会改变策略时，确认：
  • 领域、人设和目标受众。
  • 业务目标和本阶段优先级。
  • 已有平台、账号阶段和历史表现。
  • 更新频率、团队规模和可投入时间。
  • 可持续的一手证据和内容来源。
  • 商业目标、品牌边界和不能做的内容。
可从 account-profile-template.md 建立账号档案。
Prioritize reading existing account briefs, historical content, and data. Only confirm the following if they are missing and their answers would change the strategy:
  • Niche, persona, and target audience.
  • Business goals and priorities for the current stage.
  • Existing platforms, account stage, and historical performance.
  • Update frequency, team size, and available time.
  • Sustainable first-hand evidence and content sources.
  • Commercial goals, brand boundaries, and content that must not be produced.
You can create an account profile using account-profile-template.md.

方法

Method

1. 写清定位承诺

1. Define the Positioning Promise

用一句话说明“谁，为谁，持续提供什么价值，凭什么相信”。定位必须能约束选题，不写空泛口号。
Use one sentence to explain who the account serves, for whom, what value it consistently provides, and why the audience should believe it. The positioning must constrain topic selection and avoid vague slogans.

2. 将目标映射为内容类型

2. Map Goals to Content Types

类型主要作用常见形式
涨粉被新用户发现教程、避坑、反常识、趋势解释
互动激活现有受众问题、选择、争议、共同经历
信任建立专业度和人格案例、幕后、复盘、深度方法
转化承接产品或服务测评、答疑、案例、合作内容
不要套用固定比例。根据账号阶段、历史数据和产能提出初始比例，并明确这是待验证假设。
TypePrimary RoleCommon Formats
Audience GrowthBe discovered by new usersTutorials, pitfall guides, counterintuitive insights, trend explanations
EngagementActivate the existing audienceQuestions, choices, debates, shared experiences
TrustBuild credibility and a distinctive voiceCase studies, behind-the-scenes content, retrospectives, in-depth methods
ConversionSupport products or servicesReviews, Q&A, case studies, collaborations
Do not apply a fixed ratio. Propose an initial content mix based on the account stage, historical data, and production capacity, and clearly state that it is a hypothesis to be validated.

3. 建立选题池

3. Build a Topic Pool

每条选题至少记录：
  • 母题和一句话钩子。
  • 内容目标和目标受众。
  • 主平台和可扩展平台。
  • 一手证据和仍缺证据。
  • 时效窗口、优先级和预计成本。
  • 是否属于系列。
使用 topic-pool-template.md。优先留下可持续生产、能强化定位和有真实证据的选题。
Record at least the following for each topic:
  • Core theme and one-sentence hook.
  • Content goal and target audience.
  • Primary platform and expansion platforms.
  • First-hand evidence and remaining evidence gaps.
  • Timeliness window, priority, and estimated cost.
  • Whether it belongs to a series.
Use topic-pool-template.md. Prioritize topics that can be produced sustainably, reinforce the positioning, and are supported by real evidence.

4. 设计系列栏目

4. Design Content Series

将零散选题收敛为 2 到 4 个栏目。每个栏目写清内容承诺、证据来源、适合平台、更新频率和停止条件。
Consolidate scattered topics into two to four series. For each series, define the content promise, evidence sources, suitable platforms, update frequency, and stop conditions.

5. 生成内容日历

5. Generate a Content Calendar

先分配产能，再排日期。保留热点插槽，避免把未来内容全部写死。每个周期只设置一个可归因的实验变量。使用 content-calendar-template.md。只有用户明确要求提醒且当前环境提供调度能力时，才创建排期提醒。
Allocate production capacity before assigning dates. Keep slots available for trending topics and avoid locking in all future content. Set only one attributable experiment variable per cycle. Use content-calendar-template.md. Create scheduled reminders only when the user explicitly requests them and the current environment supports scheduling.

输出

Outputs

交付：
  1. 一句话定位。
  2. 阶段目标和内容配比假设。
  3. 2 到 4 个栏目。
  4. 选题池。
  5. 周度或月度日历。
  6. 成功指标、停止条件和本周期唯一实验。
如果历史数据不足，明确写“建立基线”，不伪造精确目标。
Deliver:
  1. A one-sentence positioning statement.
  2. Stage goals and content mix hypotheses.
  3. Two to four content series.
  4. A topic pool.
  5. A weekly or monthly calendar.
  6. Success metrics, stop conditions, and the only experiment for the current cycle.
If historical data is insufficient, explicitly state "Establish a baseline" and do not fabricate precise targets.