customer-lifetime-value
Compare original and translation side by side
🇺🇸
Original
English🇨🇳
Translation
Chinese客户生命周期价值 (CLV/LTV)
Customer Lifetime Value (CLV/LTV)
概述
Overview
CLV = 客单价 × 购买频率 × 客户生命周期
CLV = Average Order Value × Purchase Frequency × Customer Lifespan
计算方法
Calculation Methods
简单CLV：
CLV = (客单价 × 年购买次数 × 客户年数) - 获客成本优化CLV：
- 提高客单价
- 增加购买频率
- 延长客户生命周期
Simple CLV:
CLV = (Average Order Value × Annual Purchase Frequency × Customer Tenure) - Customer Acquisition Cost (CAC)Optimized CLV:
- Increase average order value
- Boost purchase frequency
- Extend customer lifespan
关键指标
Key Metrics
- 获客成本 (CAC)
- CLV/CAC比例
- 复购率
- 留存率
- Customer Acquisition Cost (CAC)
- CLV/CAC Ratio
- Repeat Purchase Rate
- Retention Rate
优化策略
Optimization Strategies
- 会员体系
- 复购激励
- 交叉销售
- 向上销售
最后提醒：CLV是商业健康的关键指标。优化CLV比单纯追求新客户更有价值。
- Membership Program
- Repeat Purchase Incentives
- Cross-selling
- Upselling
Final Reminder: CLV is a key indicator of business health. Optimizing CLV is more valuable than simply pursuing new customers.