funnel-validator
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ChineseFunnel Validator - DotCom Secrets Scorecard
漏斗验证器 - DotCom Secrets 评分卡
Overview
概述
Ruthlessly assess existing funnels against Russell Brunson's DotCom Secrets framework. Score objectively, expose conversion killers, prescribe actionable fixes.
Brunson's Core Principle: "You're one funnel away from changing your life."
依据Russell Brunson的DotCom Secrets框架，严格评估现有漏斗。客观评分，找出转化杀手，给出可落地的修复方案。
Brunson的核心原则：“你与改变人生之间，只差一个漏斗。”
When This Activates
触发场景
- "validate my funnel" / "rate my funnel"
- "is my funnel good"
- "why isn't my funnel converting"
- Checking funnel before driving traffic
- Low conversion rates on landing pages
- Optimizing existing funnel
- “验证我的漏斗” / “为我的漏斗评分”
- “我的漏斗好不好”
- “为什么我的漏斗没有转化”
- 引流前检查漏斗
- 着陆页转化率低
- 优化现有漏斗
Key Difference from funnel-architect
与funnel-architect的核心区别
- funnel-architect: Designing funnels from scratch
- funnel-validator: Assessing existing funnels, scoring, fixing
- funnel-architect： 从零开始设计漏斗
- funnel-validator： 评估现有漏斗、评分、修复问题
The Framework: DotCom Secrets Scorecard
框架：DotCom Secrets 评分卡
HOOK (Grab Attention) → STORY (Build Connection) → OFFER (Close the Deal)Scoring Dimensions (6 total):
| Dimension | Weight | What It Measures |
|---|---|---|
| Hook Strength | 2x | Does it stop the scroll and grab attention? |
| Story Connection | 1.5x | Does it create emotional connection and belief? |
| Offer Clarity | 2x | Is the offer clear, compelling, and irresistible? |
| Value Ladder Fit | 1x | Does this funnel fit the ascension path? |
| Traffic Match | 1.5x | Is the funnel matched to traffic temperature? |
| Conversion Path | 1x | Is the next step obvious and frictionless? |
Max Score: 100 points
HOOK（吸引注意力）→ STORY（建立联结）→ OFFER（促成交易）评估维度（共6项）：
| 评估维度 | 权重 | 评估内容 |
|---|---|---|
| 钩子吸引力 | 2倍 | 是否能让用户停止滑动、抓住注意力？ |
| 故事联结度 | 1.5倍 | 是否能建立情感联结、获得用户信任？ |
| 产品/服务吸引力 | 2倍 | 产品/服务的介绍是否清晰、有吸引力、令人无法抗拒？ |
| 价值阶梯适配性 | 1倍 | 该漏斗是否符合用户升级路径？ |
| 流量匹配度 | 1.5倍 | 漏斗是否与流量热度匹配？ |
| 转化路径流畅度 | 1倍 | 下一步操作是否清晰、无摩擦？ |
最高分： 100分
Rating Scale
评级标准
| Score | Rating | Verdict |
|---|---|---|
| 85-100 | Conversion Machine | Ready to scale. Minor optimizations only. |
| 70-84 | Strong Funnel | Good foundation. Fix weak points, then scale. |
| 55-69 | Leaky Funnel | Significant gaps. Fix before scaling traffic. |
| 40-54 | Broken Funnel | Major issues. Rebuild key components. |
| 0-39 | Non-Functional | Start over. Fundamental problems throughout. |
| 分数 | 评级 | 结论 |
|---|---|---|
| 85-100 | 转化机器 | 可直接规模化。仅需小幅优化。 |
| 70-84 | 优质漏斗 | 基础良好。修复薄弱环节后即可规模化。 |
| 55-69 | 漏洞漏斗 | 存在显著缺陷。引流前需修复。 |
| 40-54 | 失效漏斗 | 存在重大问题。需重建核心组件。 |
| 0-39 | 无法使用 | 重新设计。整体存在根本性问题。 |
Traffic Temperature Reference
流量热度参考
| Temperature | They Know | Appropriate Funnel |
|---|---|---|
| Cold | Nothing about you | Lead funnel, value-first content |
| Warm | Problem + your solution | Tripwire, webinar, challenge |
| Hot | Ready to buy | Sales page, order form, call booking |
| 热度 | 用户认知 | 适配漏斗类型 |
|---|---|---|
| 冷流量 | 对你一无所知 | 获客漏斗、价值优先型内容 |
| 温流量 | 了解问题及你的解决方案 | 入门低价产品、线上研讨会、挑战活动 |
| 热流量 | 准备好购买 | 销售页、订单表单、预约咨询 |
Value Ladder Reference
价值阶梯参考
1. Free: Lead magnet, free content
2. Low-Ticket: $7-97 tripwire, self-liquidating offer
3. Mid-Ticket: $97-997 course, program
4. High-Ticket: $1K-10K coaching, done-for-you
5. Continuity: Recurring membership, retainer1. 免费：引流赠品、免费内容
2. 低价：7-97美元的入门低价产品、自盈利型产品
3. 中价：97-997美元的课程、项目
4. 高价：1000-10000美元的教练服务、代运营服务
5. 持续性：会员订阅、Retainer服务Integration
集成建议
| Skill | When to Use |
|---|---|
| After validation, rebuild weak areas |
| Validate the copy on each page |
| Validate the core offer separately |
| Design traffic strategy for validated funnel |
For complete scoring criteria for all 6 dimensions, red flags checklist, epiphany bridge framework, CTA best practices, output format template, example validations (leaky funnel, strong funnel), and common validation mistakes, see:
references/full-guide.md| Skill | 使用场景 |
|---|---|
| 验证完成后，重建薄弱环节时使用 |
| 验证各页面文案时使用 |
| 单独验证核心产品/服务时使用 |
| 为已验证的漏斗设计引流策略时使用 |
如需查看所有6个维度的完整评分标准、风险预警清单、顿悟桥梁框架、CTA最佳实践、输出格式模板、验证示例（漏洞漏斗、优质漏斗）及常见验证错误，请查阅：
references/full-guide.md