tt-content-planner

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Chinese

TikTok Content Planner

TikTok内容规划工具

Produce a weekly TikTok plan built around a pillar discipline, a completion-rate target, and the batching workflow that makes consistent posting survivable. TikTok rewards frequency and a clear niche, so the plan locks in a rhythm, shortlists sounds while they are still early, and batches hooks so filming does not eat the whole week.

围绕Pillar规则、完播率目标以及可实现持续发布的批量工作流，制定TikTok每周计划。TikTok平台鼓励发布频率和明确的细分领域，因此本计划会锁定发布节奏，在背景音乐刚兴起时就筛选出候选清单，并批量拍摄Hook，避免拍摄占用整周时间。

When to use

使用场景

User asks "plan my week on TikTok" or "what should I post this week"
User wants to escape ad-hoc posting and build a rhythm
User wants to batch-film several videos in one session
Before a launch week (the plan aligns a product pillar)

用户询问"帮我规划TikTok本周发布内容"或"我这周应该发什么"
用户希望摆脱临时发布模式，打造固定发布节奏
用户希望在一次拍摄中批量完成多条视频
产品发布周前（计划可与产品Pillar对齐）

Input

输入参数

Niche (required): e.g. "backend engineering tips for junior devs"
Audience description: e.g. "self-taught devs, bootcamp grads, early-career"
Pillar mix (optional): defaults to 40% Teach / 30% Story / 20% Trend / 10% Promotion
Posting cadence (optional): defaults to 1 video/day, 5-7 days
Completion-rate target (optional): defaults to "beat your trailing 30-day average"
Voice samples (optional): past scripts for voice calibration

细分领域（Niche）（必填）：例如"面向初级开发者的后端工程技巧"
受众描述：例如"自学开发者、训练营毕业生、职场新人"
Pillar占比（可选）：默认比例为40%教学（Teach）/30%故事（Story）/20%热点（Trend）/10%推广（Promotion）
发布频率（可选）：默认每天1条视频，每周5-7天
完播率目标（可选）：默认"超过过去30天的平均完播率"
风格样本（可选）：用于校准语气的过往脚本

Output

输出内容

A markdown plan with:

一份Markdown格式的计划，包含以下内容：

7-day calendar

7天发布日历

Day	Pillar	Formula	1-line angle	Sound	Length	Goal	Time
Mon	Teach	T9 Tutorial Cold Start	"the git command that saved my job"	original VO	22s	saves	8:00 AM
Tue	Story	T8 Story In Medias Res	"the 11pm prod outage"	trending (early)	34s	completion	7:30 PM
Wed	Teach	T3 Number Reveal	"97% of bugs are in 3 files"	original VO	15s	saves	12:00 PM
Thu	Trend	T10 Trend-Ride	"{trend} but for backend devs"	trending sound	12s	shares	7:00 PM
Fri	Story	T5 Relatable Call-Out	"pov: the standup that should've been a slack"	trending	18s	shares	8:00 AM
Sat	Teach	T7 Listicle Promise	"5 vs code settings i never turn off"	original VO	28s	saves	11:00 AM
Sun	Promotion	T1 Cold-Open Result	"what i built that got me hired"	original VO	30s	completion	6:00 PM

(The skill fills real angles from the niche. Weekends skew to story and relatable.)

日期	内容Pillar	公式	一句话切入角度	背景音乐	时长	核心目标	发布时间
周一	教学	T9 Tutorial Cold Start	"那个救了我工作的Git命令"	original VO	22秒	收藏	上午8:00
周二	故事	T8 Story In Medias Res	"晚上11点的生产环境宕机事件"	热点音乐（早期）	34秒	完播	晚上7:30
周三	教学	T3 Number Reveal	"97%的Bug都出在3个文件里"	original VO	15秒	收藏	中午12:00
周四	热点	T10 Trend-Ride	"{热点} 但面向后端开发者"	热点音乐	12秒	分享	晚上7:00
周五	故事	T5 Relatable Call-Out	"视角：本该用Slack的站会"	热点音乐	18秒	分享	上午8:00
周六	教学	T7 Listicle Promise	"我从未关闭的5个VS Code设置"	original VO	28秒	收藏	上午11:00
周日	推广	T1 Cold-Open Result	"我做的这个项目让我拿到了offer"	original VO	30秒	完播	晚上6:00

（本工具会根据细分领域生成真实的切入角度。周末内容倾向于故事类和共鸣类。）

Hook-batching schedule

Hook批量拍摄时间表

Filming one video at a time burns out creators. The plan groups the week's hooks into one or two batch sessions:

Batch the hooks first. Film all the 1-3 second openers in one sitting (same lighting, same outfit if you want them undated). Strong hooks are the scarce resource; batch them while you are warm.
Group by setup. Videos that share a location, prop, or framing film together. The plan tags each day with its setup so you can cluster them.
Leave trend slots flexible. Trend rides (T10) are filmed close to posting because the sound window moves. The plan marks them "film day-of".

每次只拍摄一条视频会让创作者疲惫不堪。本计划将一周的Hook分为1-2个批量拍摄时段：

优先批量拍摄Hook：在一次拍摄中完成所有1-3秒的开场镜头（保持相同灯光，若希望视频无时间感可保持同一着装）。优质Hook是稀缺资源，趁状态好的时候批量完成。
按拍摄场景分组：将同一地点、道具或取景方式的视频放在一起拍摄。计划会为每天的内容标记拍摄场景，方便你归类。
热点内容留足灵活性：热点跟进类内容（T10）需在发布前拍摄，因为热点音乐的生命周期很短。计划会标记这类内容为"当日拍摄"。

Sound-selection shortlist

背景音乐候选清单

For the week:

2 to 3 trending sounds to watch, with a note on where each sits in the trend lifecycle (emerging / peaking / saturated). Ride only the early ones.
Original audio for the evergreen Teach posts (builds a niche sound asset).
A reminder: catch a sound in its first 1-3 days of climbing or skip it.

本周清单包含：

2-3首待跟进的热点音乐，标注每首音乐所处的趋势阶段（兴起/峰值/饱和）。仅跟进处于早期阶段的音乐。
常青教学类内容使用原创音频（打造细分领域的专属音频资产）。
提醒：只在音乐兴起的前1-3天跟进，否则就放弃。

Completion-rate goal check

完播率目标检查

Goal mix (balance the week)

目标组合（周内容平衡）

Every formula earns a primary signal. A week that is all saves-bait or all trend rides reads as engineered. Spread the goals:

Goal	Formulas	Weekly target
Completion	T1, T2, T8	every video (the floor)
Saves	T3, T7, T9	at least 3 (saves are the underrated lever)
Comments	T4, T6	at least 1
Shares	T5, T10	at least 1
Follows	any framed as a series	at least 1 series hook

每个公式对应一个核心平台信号。如果一周内容全是诱导收藏或全是热点跟进，会显得刻意。需平衡各类目标：

核心目标	对应公式	周目标
完播	T1, T2, T8	每条视频都需达成（基础要求）
收藏	T3, T7, T9	至少3条（收藏是被低估的增长杠杆）
评论	T4, T6	至少1条
分享	T5, T10	至少1条
关注	任何系列化内容	至少1条系列Hook

Rules

规则

1 video/day is a sustainable floor; 1-3 is fine on TikTok. It rewards frequency without the cannibalization penalty other platforms impose. Quality still gates: do not pad to hit a count.
Completion rate is the goal, not views. Plan the shortest length that fully delivers each idea.
Batch hooks, film bodies around them. The hook is the scarce resource.
Trend rides are seasoning, not the meal. 1-2 a week. Over-relying on trends means you never build a niche of your own.
One formula per day, varied across the week. Do not stack three T7 lists.
Promotion pillar max 1-2 posts/week. Overuse kills trust.

TikTok平台上，每天1条视频是可持续的最低频率；每天1-3条都合适。平台鼓励发布频率，且不会像其他平台那样出现内容互斥的惩罚。但质量仍是核心：不要为了凑数量而添加冗余内容。
核心目标是完播率，而非播放量。规划刚好能完整传达观点的最短时长。
先批量拍摄Hook，再围绕Hook拍摄视频主体。Hook是稀缺资源。
热点跟进是调味剂，而非主菜。每周1-2条即可。过度依赖热点意味着你永远无法打造自己的细分领域。
每天使用一种公式，整周内容多样化。不要连续使用三次T7清单式公式。
推广类Pillar每周最多1-2条。过度推广会损害用户信任。

Formula -> pillar mapping

公式与Pillar对应关系

Pillar	Preferred formulas
Teach	T9 Tutorial Cold Start, T3 Number Reveal, T7 Listicle Promise
Story	T8 Story In Medias Res, T5 Relatable Call-Out
Trend	T10 Trend-Ride, T2 Pattern Interrupt
Promotion	T1 Cold-Open Result (a result that implies the product)

内容Pillar	推荐公式
教学	T9 Tutorial Cold Start, T3 Number Reveal, T7 Listicle Promise
故事	T8 Story In Medias Res, T5 Relatable Call-Out
热点	T10 Trend-Ride, T2 Pattern Interrupt
推广	T1 Cold-Open Result（暗示产品成果的开场）

Steps

操作步骤

Gather inputs. Ask for niche, audience, pillar preferences if not provided.
Validate the pillar mix sums to 100%; warn if any pillar is over 60%.
For each day, pick: pillar, formula (do not over-repeat), angle, sound (trending-early or original), length, posting time (audience timezone), goal.
Build the hook-batching schedule by grouping shared setups.
Build the sound shortlist with lifecycle notes (hand specifics to
```
tt-trend-mapper
```
).
Run the completion-rate goal check and the goal-mix check; flag gaps.
Return as markdown, plus optional JSON for import.

收集输入参数。若用户未提供细分领域、受众或Pillar偏好，需主动询问。
验证Pillar占比总和为100%；若某类Pillar占比超过60%，需发出警告。
为每天选择：内容Pillar、公式（避免重复使用）、切入角度、背景音乐（早期热点或原创）、时长、发布时间（受众时区）、核心目标。
按相同拍摄场景分组，构建Hook批量拍摄时间表。
构建带趋势阶段标注的背景音乐候选清单（具体细节可交给
```
tt-trend-mapper
```
处理）。
执行完播率目标检查和目标组合检查；标记不符合要求的内容。
返回Markdown格式的计划，可选提供可导入的JSON格式。

Example

示例

See

references/example-week.md

for a filled-in 7-day plan.

可查看

references/example-week.md

获取完整的7天计划示例。