TikTok Content Planner

When to use

• User asks "plan my week on TikTok" or "what should I post this week"
• User wants to escape ad-hoc posting and build a rhythm
• User wants to batch-film several videos in one session
• Before a launch week (the plan aligns a product pillar)

Input

• Niche (required): e.g. "backend engineering tips for junior devs"
• Audience description: e.g. "self-taught devs, bootcamp grads, early-career"
• Pillar mix (optional): defaults to 40% Teach / 30% Story / 20% Trend / 10% Promotion
• Posting cadence (optional): defaults to 1 video/day, 5-7 days
• Completion-rate target (optional): defaults to "beat your trailing 30-day average"
• Voice samples (optional): past scripts for voice calibration

Output

7-day calendar

Hook-batching schedule

• Batch the hooks first. Film all the 1-3 second openers in one sitting (same lighting, same outfit if you want them undated). Strong hooks are the scarce resource; batch them while you are warm.
• Group by setup. Videos that share a location, prop, or framing film together. The plan tags each day with its setup so you can cluster them.
• Leave trend slots flexible. Trend rides (T10) are filmed close to posting because the sound window moves. The plan marks them "film day-of".

Sound-selection shortlist

• 2 to 3 trending sounds to watch, with a note on where each sits in the trend lifecycle (emerging / peaking / saturated). Ride only the early ones.
• Original audio for the evergreen Teach posts (builds a niche sound asset).
• A reminder: catch a sound in its first 1-3 days of climbing or skip it.

Completion-rate goal check

• Every video has one idea and a length that fully delivers it (no padding)
• Every hook puts a result, number, or tension in frame one
• At least 3 of 7 are designed for saves (the underrated lever)
• At least 1 designed for shares (a niche-specific relatable or trend ride)
• No two days use the same formula back to back
• Trend rides are 1-2 of the week, not the whole plan
• Each video has a loop-close so a rewatch feels natural

Goal mix (balance the week)

Rules

• 1 video/day is a sustainable floor; 1-3 is fine on TikTok. It rewards frequency without the cannibalization penalty other platforms impose. Quality still gates: do not pad to hit a count.
• Completion rate is the goal, not views. Plan the shortest length that fully delivers each idea.
• Batch hooks, film bodies around them. The hook is the scarce resource.
• Trend rides are seasoning, not the meal. 1-2 a week. Over-relying on trends means you never build a niche of your own.
• One formula per day, varied across the week. Do not stack three T7 lists.
• Promotion pillar max 1-2 posts/week. Overuse kills trust.

Formula -> pillar mapping

Steps

1. Gather inputs. Ask for niche, audience, pillar preferences if not provided.
2. Validate the pillar mix sums to 100%; warn if any pillar is over 60%.
3. For each day, pick: pillar, formula (do not over-repeat), angle, sound (trending-early or original), length, posting time (audience timezone), goal.
4. Build the hook-batching schedule by grouping shared setups.
5. Build the sound shortlist with lifecycle notes (hand specifics to

   tt-trend-mapper

   ).
6. Run the completion-rate goal check and the goal-mix check; flag gaps.
7. Return as markdown, plus optional JSON for import.

Example

references/example-week.md

Files

• SKILL.md

  - this file

• references/example-week.md

  - worked 7-day plan with batching

• references/pillars-framework.md

  - the TikTok pillar discipline explained

Related skills

• tt-hook-scripter

  - script each day's hook from the plan

• tt-caption-writer

  - caption and schedule each video

• tt-trend-mapper

  - vet the week's trend slots before filming

• tt-humanizer

  - scrub each script before the batch shoot