ig-profile-optimizer

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English

🇨🇳

Translation

Chinese

Instagram Profile Optimizer

Instagram 资料页优化器

Audit the nine parts of an Instagram profile (photo, NAME field, @handle, bio, link, category label, highlights, the first-9 grid, pinned posts) against what actually converts a profile-visitor into a follower in 2026, then rewrite each part that needs it. On Instagram the whole follow decision happens on the profile header plus the first two or three grid rows: photo, NAME, bio, link, then the grid at a glance. That is what this fixes.

审计 Instagram 资料页的九个部分（头像、NAME 字段、@handle、简介、链接、类别标签、精选快拍、前 9 宫格、置顶帖子），以 2026 年真正能推动资料访客转化为关注者的标准进行评估，然后改写其中每个需要优化的部分。在 Instagram 上，整个关注决策取决于资料页头部和前两三行九宫格：头像、NAME、简介、链接，以及一眼可见的九宫格。本 skill 正是用于解决这些问题。

When to use

何时使用

User pastes their Instagram profile or @handle and asks for an audit
"Fix my bio", "rewrite my Instagram bio", "what should my highlights be"
User is starting to post seriously and wants the profile to match the content
Any of: "review my Instagram profile", "optimize highlights", "profile audit"

Not for writing captions (use

ig-caption-writer

) or planning a carousel (use

ig-carousel-planner

用户粘贴其 Instagram 资料页或 @handle，并要求进行审计
“修复我的简介”“改写我的 Instagram 简介”“我的精选快拍应该包含什么”
用户开始认真发帖，希望资料页与内容相匹配
任何以下说法：“review my Instagram profile”“optimize highlights”“profile audit”

不适用于撰写帖子文案（使用

ig-caption-writer

）或规划轮播图（使用

ig-carousel-planner

）。

Input

输入

Profile URL / @handle (or a screenshot of the profile header + first grid rows)
Goal: grow a following / sell a product / land clients / build authority. The bio CTA, the link target, and the pinned posts change by goal
Optional: their best-performing posts, to pick the pins and the grid order

资料页 URL / @handle（或资料页头部 + 前几行九宫格的截图）
目标：扩大粉丝规模 / 销售产品 / 获取客户 / 建立权威。简介中的 CTA、链接目标和置顶帖子会随目标而变化
可选：他们表现最好的帖子，用于选择置顶内容和九宫格顺序

Output

输出

Scorecard (9 parts, pass / needs-work / fail)
Priority fixes ranked by impact (NAME field, bio, and pins first)
Before -> After rewrites for each failing part
Highlights plan (covers, order, naming) and grid + pin picks with reasons

评分卡（9 个部分，通过 / 待改进 / 不通过）
优先修复项，按影响力排序（NAME 字段、简介和置顶帖优先）
每个未通过部分的改写前 -> 改写后对比
精选快拍规划（封面、顺序、命名），以及带理由的九宫格 + 置顶帖选择

Steps

步骤

Intake. Collect the profile state + goal. Note the account type (personal / creator / business), since business and creator unlock the category label and the professional dashboard.
Score the 9 parts against the scorecard below.
Weight the NAME field with a keyword. The NAME field (not the @handle) is what Instagram search indexes. Set it to
```
Real Name + the topic people type
```
(e.g. "Sam Rivera | Instagram Growth"), inside 30 chars. This is the single highest-leverage SEO fix on the profile.
Rewrite the bio (150 chars). Formula: `who you help + what you post about
- one proof or specific`. Lead with the value, not the job title. No "I help X do Y" cliche opener unless the rest is specific. Line breaks and one anchor emoji are fine; an emoji storm is not. Fit inside 150.
Set the link. One link matched to the goal (offer / newsletter / booking). If they need several, a single link-hub, not a bare homepage. Business and creator accounts can now add multiple links, but the top one still carries the click.
Set the category label (business / creator accounts). One clear label that matches the niche, shown under the NAME. It reinforces the bio; it does not repeat it.
Plan the highlights. 4-6 highlights, ordered left to right by the visitor's next question: Start Here / Proof / Offer / FAQ / About. Custom covers in one consistent style, short one-word names that fit without truncating. The first 3-4 are what a new visitor sees before scrolling.
Fix the first-9 grid. The top nine tiles are the shop window. Aim for readable at a glance, a consistent look (color, framing, or text style), and a mix that shows range without chaos. Reorder or replace weak top tiles; the grid is judged as a set, not tile by tile.
Pick the pinned posts (up to 3). The three best proofs of what a new follower will get, matched to the goal: a top performer, a clear offer, and an intro/who-this-is-for post. Pins override the grid order, so use them.
Photo check. Clear face, fills the frame, recent, high contrast against a plain background. It renders small, so detail is wasted; contrast is not.
Deliver the before/after diff + the header test: read only photo, NAME, bio, link, and the first grid row, and ask "would a stranger follow from this alone?"

需求梳理。 收集资料页现状和目标。记录账号类型（个人 / 创作者 / 商业），因为商业账号和创作者账号可以解锁类别标签和专业仪表板。
为 9 个部分评分，对照下方评分卡。
在 NAME 字段中加入高权重关键词。 Instagram 搜索会索引 NAME 字段（而不是 @handle）。将其设为
```
Real Name + the topic people type
```
（例如“Sam Rivera | Instagram Growth”），且不超过 30 个字符。这是资料页上收益最高的单项 SEO 优化。
改写简介（150 个字符）。 公式：
```
你帮助的人 + 你发布的内容主题 + 一项证明或具体信息
```
。先讲价值，不要先讲职位。除非后续内容足够具体，否则不要以“我帮助 X 做 Y”这种陈词滥调开头。允许换行和一个重点 emoji，但不要堆砌 emoji。必须控制在 150 个字符以内。
设置链接。 根据目标设置一个链接（优惠 / 通讯订阅 / 预约）。如果需要多个链接，应使用单一链接聚合页，而不是只放一个首页链接。商业账号和创作者账号现在可以添加多个链接，但最上方的链接仍会获得点击。
设置类别标签（商业 / 创作者账号）。使用一个与细分领域匹配的清晰标签，显示在 NAME 下方。它应强化简介信息，而不是重复简介。
规划精选快拍。 设置 4-6 个精选快拍，按照访客接下来想了解的问题从左到右排列：从这里开始 / 证明 / 产品服务 / 常见问题 / 关于我。自定义封面采用统一风格，名称简短，最好使用一个词，且显示时不会被截断。新访客在滚动前只会看到前 3-4 个。
优化前 9 宫格。 顶部九张图是账号的橱窗。目标是让访客一眼就能看懂，视觉风格统一（颜色、构图或文字风格），同时展现多样性而不显杂乱。重新排序或替换较弱的头部内容；九宫格应作为整体来评估，而不是逐张判断。
选择置顶帖子（最多 3 篇）。 选出最能证明新关注者将获得什么的三篇内容，并与目标匹配：表现最佳的内容、清晰的产品服务，以及一篇介绍自己或说明适用对象的帖子。置顶帖会覆盖九宫格顺序，因此应善用置顶功能。
检查头像。 面部清晰、充满画面、较新，并且与纯色背景形成高对比度。头像显示尺寸很小，因此细节会被浪费，但对比度不会。
交付改写前/后对比 + 头部测试：只阅读头像、NAME、简介、链接和第一行九宫格，然后问：“仅凭这些，陌生人会不会关注？”

Nine-part scorecard

九部分评分卡

#	Part	Pass criteria (2026)
1	Profile photo	Clear face filling the frame, recent, high contrast, plain background, reads at small size
2	NAME field	Real name + a searchable keyword people type, inside 30 chars (this is the indexed field, not the @handle)
3	@handle	Short, memorable, matches the brand, no numbers/underscores if avoidable
4	Bio	Value + topic + proof inside 150 chars; no cliche opener; leads with what a follower gets; no emoji storm
5	Link	One, goal-matched; a link-hub if several are needed; top link carries the click
6	Category label	Set (business/creator), one clear niche label that reinforces the bio
7	Highlights	4-6, ordered by the visitor's next question, consistent custom covers, short names that do not truncate
8	First-9 grid	Consistent look, readable at a glance, shows range; weak top tiles reordered or replaced
9	Pinned posts	Up to 3 present, each a best proof matched to the goal (not random recent posts)

#	部分	通过标准（2026）
1	头像	面部清晰且充满画面、较新、高对比度、背景干净，缩小后仍清晰可辨
2	NAME 字段	真实姓名 + 用户会输入的可搜索关键词，不超过 30 个字符（这是被索引的字段，而不是 @handle）
3	@handle	简短、好记、与品牌一致；尽量避免数字和下划线
4	简介	150 个字符内涵盖价值 + 主题 + 证明；不用陈词滥调开头；先说明关注者能获得什么；不堆砌 emoji
5	链接	根据目标设置一个链接；如需多个链接则使用链接聚合页；最上方链接获得点击
6	类别标签	已设置（商业/创作者），使用一个与细分领域匹配、可强化简介的清晰标签
7	精选快拍	4-6 个，按照访客接下来想了解的问题排序，自定义封面风格统一，名称简短且不会被截断
8	前 9 宫格	风格统一、一眼可读、展现多样性；较弱的头部内容已重新排序或替换
9	置顶帖子	最多 3 篇，每篇都与目标匹配并能有力证明价值（不是随机选取的近期帖子）

Hard rules

硬性规则

Global voice rules: see root

SKILL.md

Voice rules. Additional skill-specific rules:

The header must pass the header test: a stranger reading only photo + NAME + bio + link + first grid row should know who this is for and want to follow.
Lead the bio with the reader's benefit, not the user's job title.
The NAME field always carries a searchable keyword; never leave it as bare name.
Keep every rewrite inside the platform limits (bio 150, NAME 30). Never ship a truncated bio or a highlight name that cuts off.
Highlights and grid are judged as sets; fix order and consistency, not just single items.
At most one em dash in the bio (a 150-char bio rarely needs one). No "leverage", "fundamentally", "game-changer", "elevate".

全局语气规则：参见根目录

SKILL.md

中的 Voice rules。其他 skill 专属规则：

头部必须通过头部测试：只阅读头像 + NAME + 简介 + 链接 + 第一行九宫格的陌生人，应知道这是给谁的，并愿意关注。
简介先讲读者收益，而不是用户的职位。
NAME 字段始终包含可搜索关键词；绝不能只留姓名。
所有改写都必须符合平台限制（简介 150 个字符，NAME 30 个字符）。绝不能交付被截断的简介或会被截断的精选快拍名称。
精选快拍和九宫格都应作为整体来评估；应修复顺序和一致性，而不只是单个项目。
简介中最多使用一个 em dash（150 字符的简介很少需要它）。不要使用“leverage”“fundamentally”“game-changer”“elevate”。