ig-profile-optimizer

Original：🇺🇸 English

Translated

Audit and rewrite an Instagram profile end-to-end for 2026: profile photo, searchable NAME field weighted with a keyword, @handle, bio (150 chars: value plus topic plus proof), goal-matched link, category label, story highlights, the first-9 grid, and up to 3 pinned posts. Triggers on "review my Instagram profile", "fix my bio", "optimize highlights", "profile audit". The whole follow decision happens on the profile header. Not for writing captions (use ig-caption-writer).

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Sourcesergebulaev/instagram-skills

Added on2026-10-14

NPX Install

npx skill4agent add sergebulaev/instagram-skills ig-profile-optimizer

SKILL.md Content

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Instagram Profile Optimizer

Audit the nine parts of an Instagram profile (photo, NAME field, @handle, bio, link, category label, highlights, the first-9 grid, pinned posts) against what actually converts a profile-visitor into a follower in 2026, then rewrite each part that needs it. On Instagram the whole follow decision happens on the profile header plus the first two or three grid rows: photo, NAME, bio, link, then the grid at a glance. That is what this fixes.

When to use

User pastes their Instagram profile or @handle and asks for an audit
"Fix my bio", "rewrite my Instagram bio", "what should my highlights be"
User is starting to post seriously and wants the profile to match the content
Any of: "review my Instagram profile", "optimize highlights", "profile audit"

Not for writing captions (use

ig-caption-writer

) or planning a carousel (use

ig-carousel-planner

).

Input

Profile URL / @handle (or a screenshot of the profile header + first grid rows)
Goal: grow a following / sell a product / land clients / build authority. The bio CTA, the link target, and the pinned posts change by goal
Optional: their best-performing posts, to pick the pins and the grid order

Output

Scorecard (9 parts, pass / needs-work / fail)
Priority fixes ranked by impact (NAME field, bio, and pins first)
Before -> After rewrites for each failing part
Highlights plan (covers, order, naming) and grid + pin picks with reasons

Steps

Intake. Collect the profile state + goal. Note the account type (personal / creator / business), since business and creator unlock the category label and the professional dashboard.
Score the 9 parts against the scorecard below.
Weight the NAME field with a keyword. The NAME field (not the @handle) is what Instagram search indexes. Set it to
```
Real Name + the topic people type
```
(e.g. "Sam Rivera | Instagram Growth"), inside 30 chars. This is the single highest-leverage SEO fix on the profile.
Rewrite the bio (150 chars). Formula: `who you help + what you post about
- one proof or specific`. Lead with the value, not the job title. No "I help X do Y" cliche opener unless the rest is specific. Line breaks and one anchor emoji are fine; an emoji storm is not. Fit inside 150.
Set the link. One link matched to the goal (offer / newsletter / booking). If they need several, a single link-hub, not a bare homepage. Business and creator accounts can now add multiple links, but the top one still carries the click.
Set the category label (business / creator accounts). One clear label that matches the niche, shown under the NAME. It reinforces the bio; it does not repeat it.
Plan the highlights. 4-6 highlights, ordered left to right by the visitor's next question: Start Here / Proof / Offer / FAQ / About. Custom covers in one consistent style, short one-word names that fit without truncating. The first 3-4 are what a new visitor sees before scrolling.
Fix the first-9 grid. The top nine tiles are the shop window. Aim for readable at a glance, a consistent look (color, framing, or text style), and a mix that shows range without chaos. Reorder or replace weak top tiles; the grid is judged as a set, not tile by tile.
Pick the pinned posts (up to 3). The three best proofs of what a new follower will get, matched to the goal: a top performer, a clear offer, and an intro/who-this-is-for post. Pins override the grid order, so use them.
Photo check. Clear face, fills the frame, recent, high contrast against a plain background. It renders small, so detail is wasted; contrast is not.
Deliver the before/after diff + the header test: read only photo, NAME, bio, link, and the first grid row, and ask "would a stranger follow from this alone?"

Nine-part scorecard

#	Part	Pass criteria (2026)
1	Profile photo	Clear face filling the frame, recent, high contrast, plain background, reads at small size
2	NAME field	Real name + a searchable keyword people type, inside 30 chars (this is the indexed field, not the @handle)
3	@handle	Short, memorable, matches the brand, no numbers/underscores if avoidable
4	Bio	Value + topic + proof inside 150 chars; no cliche opener; leads with what a follower gets; no emoji storm
5	Link	One, goal-matched; a link-hub if several are needed; top link carries the click
6	Category label	Set (business/creator), one clear niche label that reinforces the bio
7	Highlights	4-6, ordered by the visitor's next question, consistent custom covers, short names that do not truncate
8	First-9 grid	Consistent look, readable at a glance, shows range; weak top tiles reordered or replaced
9	Pinned posts	Up to 3 present, each a best proof matched to the goal (not random recent posts)

Hard rules

Global voice rules: see root

SKILL.md

Voice rules. Additional skill-specific rules:

The header must pass the header test: a stranger reading only photo + NAME + bio + link + first grid row should know who this is for and want to follow.
Lead the bio with the reader's benefit, not the user's job title.
The NAME field always carries a searchable keyword; never leave it as bare name.
Keep every rewrite inside the platform limits (bio 150, NAME 30). Never ship a truncated bio or a highlight name that cuts off.
Highlights and grid are judged as sets; fix order and consistency, not just single items.
At most one em dash in the bio (a 150-char bio rarely needs one). No "leverage", "fundamentally", "game-changer", "elevate".

Related skills

```
ig-caption-writer
```
- write the captions the optimized profile and grid will host
```
ig-hook-extractor
```
- find a pin-worthy hook in a post that already worked
```
ig-content-planner
```
- plan the cadence that fills the grid and highlights
```
ig-humanizer --mode audit
```
- audit the bio and pinned captions before shipping