product-demand-research

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Original

English

🇨🇳

Translation

Chinese

Product Demand Research

产品需求调研

Overview

概述

Use public social data to understand whether people actually complain about, ask for, buy, hack around, or recommend solutions in a product category. The output should help founders and marketers decide what to build, position, or test.

利用公开社交数据，了解人们在某一产品类别中是否真的存在抱怨、需求询问、购买行为、变通解决方式或推荐解决方案的情况。输出内容将帮助创始人和营销人员决定开发、定位或测试何种产品。

When to Use

使用场景

Use this skill when the user asks to:

validate a startup or product idea
find pain points in a niche
mine Reddit/TikTok/YouTube comments for product ideas
find buyer language and objections
understand alternatives people use today
create messaging from demand evidence

当用户提出以下需求时，可使用此技能：

验证创业项目或产品想法
挖掘细分领域的痛点
从Reddit/TikTok/YouTube评论中挖掘产品灵感
收集客户的购买话术与异议
了解当前人们使用的替代方案
基于需求证据制定营销话术

Signals to Extract

需要提取的信号

repeated complaints
"I wish" / "is there a tool" / "how do I" phrases
workarounds and spreadsheets/manual processes
comparison and alternative mentions
buying intent
objections to existing solutions
exact words people use for the problem

重复出现的抱怨
“我希望”/“有没有工具”/“我该如何”这类表述
变通方法及电子表格/手动流程
竞品对比与替代方案提及
购买意向
对现有解决方案的异议
人们描述问题时使用的精准措辞

Workflow

工作流程

Turn the idea into search queries and synonyms.
Search Reddit and relevant social platforms.
Pull comments/transcripts for promising posts/videos.
Cluster pains, triggers, alternatives, and desired outcomes.
Score demand by frequency, intensity, recency, and willingness-to-pay hints.
Produce messaging and product implications.

将产品想法转化为搜索关键词及同义词。
在Reddit及相关社交平台进行搜索。
提取有价值的帖子/视频下的评论/转录内容。
对痛点、触发因素、替代方案及期望结果进行聚类分析。
根据出现频率、强度、时效性及付费意愿线索对需求进行评分。
生成营销话术及产品建议。

Output Format

输出格式

markdown

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markdown

undefined

Product Demand Research: {idea/category}

产品需求调研：{想法/类别}

Verdict

结论

Demand signal: Strong/Medium/Weak
Confidence: High/Medium/Low
Why:

需求信号：强/中/弱
置信度：高/中/低
原因：

Pain Points

痛点

Pain	Evidence	Exact language	Source

痛点	证据	精准措辞	来源

Existing Alternatives / Workarounds

现有替代方案/变通方法

Objections and Barriers

异议与障碍

Messaging Angles

营销话术方向

"..."

"..."

Product Ideas / Tests

产品想法/测试建议

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Common Pitfalls

常见误区

Do not claim market validation from a handful of comments.
Do not ignore negative evidence or existing alternatives.
Do not paraphrase away the best customer language.

不可仅凭少量评论就宣称市场验证成立。
不可忽视负面证据或现有替代方案。
不可改写掉最有价值的客户措辞。