product-demand-research

Original：🇺🇸 English

Translated

Use when the user wants to validate a product idea, find pain points, mine demand signals, discover objections, or gather voice-of-customer language from Reddit, social posts, video transcripts, and comments. Produces evidence-backed product research.

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Sourcescrapecreators/social-media-research-skills

Added on2026-08-12

NPX Install

npx skill4agent add scrapecreators/social-media-research-skills product-demand-research

SKILL.md Content

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Product Demand Research

Overview

Use public social data to understand whether people actually complain about, ask for, buy, hack around, or recommend solutions in a product category. The output should help founders and marketers decide what to build, position, or test.

When to Use

Use this skill when the user asks to:

validate a startup or product idea
find pain points in a niche
mine Reddit/TikTok/YouTube comments for product ideas
find buyer language and objections
understand alternatives people use today
create messaging from demand evidence

Signals to Extract

repeated complaints
"I wish" / "is there a tool" / "how do I" phrases
workarounds and spreadsheets/manual processes
comparison and alternative mentions
buying intent
objections to existing solutions
exact words people use for the problem

Workflow

Turn the idea into search queries and synonyms.
Search Reddit and relevant social platforms.
Pull comments/transcripts for promising posts/videos.
Cluster pains, triggers, alternatives, and desired outcomes.
Score demand by frequency, intensity, recency, and willingness-to-pay hints.
Produce messaging and product implications.

Output Format

markdown

# Product Demand Research: {idea/category}

## Verdict
- Demand signal: Strong/Medium/Weak
- Confidence: High/Medium/Low
- Why:

## Pain Points
| Pain | Evidence | Exact language | Source |
|---|---|---|---|

## Existing Alternatives / Workarounds
- ...

## Objections and Barriers
- ...

## Messaging Angles
- "..."

## Product Ideas / Tests
1. ...
2. ...

Common Pitfalls

Do not claim market validation from a handful of comments.
Do not ignore negative evidence or existing alternatives.
Do not paraphrase away the best customer language.