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inbound-triggers-30

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Original

English
🇨🇳

Translation

Chinese

INBOUND Premises (30 Triggers)

获客触发场景（30个触发条件）

Content & Events (9 Triggers)

内容与活动（9个触发条件）

  1. Content Downloads - Downloaded gated content
  2. Webinar Registrants: Company Webinar - Registered for your webinar
  3. Webinar Attendees: Company Webinar - Attended your webinar
  4. Webinar Registrants: Sponsored Webinar - Registered for sponsored webinar
  5. Webinar Attendees: Sponsored Webinar - Attended sponsored webinar
  6. Event Registrants: Company Event - Registered for your event
  7. Event Attendees: Company Event - Attended your event
  8. Event Registrants: Sponsored Event - Registered for sponsored event
  9. Event Attendees: Sponsored Event - Attended sponsored event
  1. 内容下载 - 下载了gated content
  2. 公司网络研讨会注册者 - 注册了您的网络研讨会
  3. 公司网络研讨会参与者 - 参加了您的网络研讨会
  4. 赞助网络研讨会注册者 - 注册了赞助方网络研讨会
  5. 赞助网络研讨会参与者 - 参加了赞助方网络研讨会
  6. 公司活动注册者 - 注册了您的活动
  7. 公司活动参与者 - 参加了您的活动
  8. 赞助活动注册者 - 注册了赞助方活动
  9. 赞助活动参与者 - 参加了赞助方活动

Product Interest (6 Triggers)

产品兴趣（6个触发条件）

  1. Freemium Account Registrants - Signed up for free tier
  2. Free-Trial Registrants - Started a free trial
  3. Blog Subscribers - Subscribed to blog
  4. Newsletter Subscribers - Subscribed to newsletter
  5. Members of Company Community - Joined your community
  6. Members of Sponsored Community - Joined sponsored community
  1. Freemium账户注册者 - 注册了免费层级服务
  2. 免费试用注册者 - 开启了免费试用
  3. 博客订阅者 - 订阅了博客
  4. 新闻通讯订阅者 - 订阅了新闻通讯
  5. 企业社区成员 - 加入了您的社区
  6. 赞助社区成员 - 加入了赞助方社区

Social & Intent (8 Triggers)

社交与购买意向（8个触发条件）

  1. Followers of Company Social Page - Followed your social pages
  2. Engaged with Company Social Page - Liked/commented on your posts
  3. "Buyer Intent" Prospects (G2 or TrustRadius) - Showing intent on review sites
  4. "Dark Funnel" Prospects (6Sense or Bombora) - Intent data signals
  5. Viewed Company Website - Website visitor identified
  6. Opened Marketing Emails (Aggressively) - High email open rate
  7. Clicked-Thru Marketing Emails (Aggressively) - High email CTR
  1. 企业社交账号关注者 - 关注了您的社交账号
  2. 企业社交账号互动者 - 点赞/评论了您的帖子
  3. 有购买意向的潜在客户（来自G2或TrustRadius） - 在评测网站上表现出购买意向
  4. 暗漏斗潜在客户（来自6Sense或Bombora） - 产生了意向数据信号
  5. 访问过企业官网 - 已识别的官网访客
  6. 频繁打开营销邮件 - 邮件打开率高
  7. 频繁点击营销邮件 - 邮件点击率（CTR）高

Sponsored Influencers (8 Triggers)

赞助影响者（8个触发条件）

  1. Postbound Leads Sent from Sponsored Influencer - Influencer referrals
  2. Engaged with Sponsored Influencer's Personal Page - Engaged with influencer
  3. Followers of Sponsored Influencer's Personal Page - Following influencer
  4. Mutual Connections with Sponsored Influencer - Shared network
  5. Engaged with Sponsored Influencer's Company Page - Company engagement
  6. Followers of Sponsored Influencer's Company Page - Company followers
  7. To Postbound "Groundswell" for Info - For ALL postbound actions
  8. To DM Based on "Groundswell" Postbound - For ALL postbound actions
  1. 来自赞助影响者的推荐线索 - 影响者推荐的线索
  2. 与赞助影响者个人账号互动 - 与影响者产生了互动
  3. 赞助影响者个人账号关注者 - 关注了影响者的账号
  4. 与赞助影响者的共同联系人 - 拥有共同人脉网络
  5. 与赞助影响者企业账号互动 - 与影响者的企业账号产生互动
  6. 赞助影响者企业账号关注者 - 关注了影响者的企业账号
  7. 针对所有推荐动作的"Groundswell"请求 - 适用于所有推荐动作
  8. 基于"Groundswell"推荐动作的私信触达 - 适用于所有推荐动作

Inbound Response Framework

获客响应框架

Messaging approach: Trigger-Based Relevance ONLY
First Line: Trigger-Based Relevance ONLY
Second Line: CTA to Book Time (Optional: Core-Static Relevance)
Priority order: Hand-raisers (demo requests) > High-intent (pricing page) > Content engagement > Social signals
消息传递策略：仅基于触发条件的相关性
First Line: Trigger-Based Relevance ONLY
Second Line: CTA to Book Time (Optional: Core-Static Relevance)
优先级排序：主动咨询者（演示请求）> 高意向客户（访问定价页面）> 内容互动 > 社交信号

Combines with

可搭配使用的技能

SkillWhy
outreach-4-categories
Understand Inbound category
personalization-playbooks
Get Inbound messaging playbook
cold-email-templates-34
Find inbound follow-up templates
email-metrics-benchmarks
Benchmark inbound performance
技能原因
outreach-4-categories
理解获客类别
personalization-playbooks
获取获客消息模板
cold-email-templates-34
找到获客跟进模板
email-metrics-benchmarks
对标获客绩效

Example prompts

示例提示词

Create a follow-up sequence for webinar attendees who didn't book a demo.
Which inbound triggers should I prioritize for a high-velocity sales motion?
Write an email for trigger #10 (Freemium Account Registrants) for a SaaS product.
Create a follow-up sequence for webinar attendees who didn't book a demo.
Which inbound triggers should I prioritize for a high-velocity sales motion?
Write an email for trigger #10 (Freemium Account Registrants) for a SaaS product.