INBOUND Premises (30 Triggers)

Content & Events (9 Triggers)

1. Content Downloads - Downloaded gated content
2. Webinar Registrants: Company Webinar - Registered for your webinar
3. Webinar Attendees: Company Webinar - Attended your webinar
4. Webinar Registrants: Sponsored Webinar - Registered for sponsored webinar
5. Webinar Attendees: Sponsored Webinar - Attended sponsored webinar
6. Event Registrants: Company Event - Registered for your event
7. Event Attendees: Company Event - Attended your event
8. Event Registrants: Sponsored Event - Registered for sponsored event
9. Event Attendees: Sponsored Event - Attended sponsored event

Product Interest (6 Triggers)

1. Freemium Account Registrants - Signed up for free tier
2. Free-Trial Registrants - Started a free trial
3. Blog Subscribers - Subscribed to blog
4. Newsletter Subscribers - Subscribed to newsletter
5. Members of Company Community - Joined your community
6. Members of Sponsored Community - Joined sponsored community

Social & Intent (8 Triggers)

1. Followers of Company Social Page - Followed your social pages
2. Engaged with Company Social Page - Liked/commented on your posts
3. "Buyer Intent" Prospects (G2 or TrustRadius) - Showing intent on review sites
4. "Dark Funnel" Prospects (6Sense or Bombora) - Intent data signals
5. Viewed Company Website - Website visitor identified
6. Opened Marketing Emails (Aggressively) - High email open rate
7. Clicked-Thru Marketing Emails (Aggressively) - High email CTR

Sponsored Influencers (8 Triggers)

1. Postbound Leads Sent from Sponsored Influencer - Influencer referrals
2. Engaged with Sponsored Influencer's Personal Page - Engaged with influencer
3. Followers of Sponsored Influencer's Personal Page - Following influencer
4. Mutual Connections with Sponsored Influencer - Shared network
5. Engaged with Sponsored Influencer's Company Page - Company engagement
6. Followers of Sponsored Influencer's Company Page - Company followers
7. To Postbound "Groundswell" for Info - For ALL postbound actions
8. To DM Based on "Groundswell" Postbound - For ALL postbound actions

Inbound Response Framework

First Line: Trigger-Based Relevance ONLY
Second Line: CTA to Book Time (Optional: Core-Static Relevance)

Combines with

outreach-4-categories

personalization-playbooks

cold-email-templates-34

email-metrics-benchmarks

Example prompts

Create a follow-up sequence for webinar attendees who didn't book a demo.

Which inbound triggers should I prioritize for a high-velocity sales motion?

Write an email for trigger #10 (Freemium Account Registrants) for a SaaS product.