moda-social-linkedin

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Original

English

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Translation

Chinese

moda-social-linkedin

PREREQUISITE — load
moda-core
once per session (step-0, write contract, free/metered map). Already loaded? Skip ahead. If you cannot load it, the non-negotiables: run

moda doctor --json

before anything;

moda brand list

before creating; every write carries the latest revision — on

stale_revision

, re-read and retry once (it heals); send the canvas link the moment it exists; stuck or failed?

moda ask "<question>"

— free and fast, never guess.

前提条件——每个会话仅加载一次
moda-core
（步骤0，撰写合约，免费/按量计费映射）。已加载？请跳过。若无法加载，必须执行以下操作：先运行

moda doctor --json

；创建前先执行

moda brand list

；每次写入都需携带最新版本——遇到

stale_revision

时，重新读取并重试一次（即可修复）；画布链接生成后立即发送；遇到卡顿或失败？执行

moda ask "<问题>"

——免费且快速，切勿猜测。

Sizes and defaults

尺寸与默认设置

Format	Size	`--category`	Notes
Link/landscape post image	1200×627	`social`	the feed default for a link-style post
Portrait post image	1080×1350	`social`	more feed height; use when the piece is type-led
Document-carousel page	1080×1350	`carousel`	6–10 pages; ships as ONE PDF
Profile banner	1584×396	`social`	the profile photo covers the bottom-left
Company page cover	1128×191	`social`	very short — a lockup and one line, nothing else

Document carousels are read SMALL in the feed: headline-first pages, one idea per page, body type no smaller than ~34px at 1080 wide.
Profile banner: keep the bottom-left quiet, place content center/right (the right two-thirds), copy limited to a name/role plus at most one short line.
Carousel page bottom-center ~60px is overlapped by LinkedIn's own chrome.

格式	尺寸	`--category`	说明
链接/横向帖子图片	1200×627	`social`	链接式帖子的动态默认尺寸
纵向帖子图片	1080×1350	`social`	动态展示高度更大；适用于文字主导的内容
文档轮播图页面	1080×1350	`carousel`	6–10页；导出为单份PDF
个人资料横幅	1584×396	`social`	个人头像会覆盖左下角区域
公司主页封面	1128×191	`social`	高度很短——仅放置标识和一行文字，无其他内容

文档轮播图在动态中显示尺寸很小：页面优先展示标题，每页一个核心观点，正文字号在1080宽度下不小于约34px。
个人资料横幅：保持左下角区域简洁，将内容放置在中右侧（右侧三分之二区域），文字仅限姓名/职位加至多一行短句。
轮播图页面底部中心约60px区域会被LinkedIn自身的界面元素遮挡。

Recipe — document carousel (the signature move)

方案——文档轮播图（标志性操作）

A LinkedIn carousel is a document — ONE multi-page PDF, never a zip of images. The description promises it; the export step is where it is kept.

moda canvas create --name "[Topic] — LinkedIn doc" --intent "[brief]" --size 1080x1350 --category carousel --brand [KIT]

— send the link immediately.

Lock the system first: 2–4 colors, exactly two fonts, one grid, one motif.

Author page 1 ALONE — the hook, 5–9 words, no logo:

moda canvas markup [CANVAS_REF] --file - --page [PAGE_ID]

;

moda canvas screenshot [CANVAS_REF]

; fix until it proves the look.

```
moda canvas add-pages [CANVAS_REF] --count [N-1]
```
, then one markup apply per page — serial on one canvas. Last page carries the one ask and the brand.
```
moda canvas screenshot [CANVAS_REF]
```
in ≤3-page batches; judge as a set.
```
moda export [CANVAS_REF] --format pdf -o [topic]-linkedin.pdf
```
— one multi-page PDF. Read
```
warnings[]
```
and relay
```
pdf_links_flattened
```
honestly (LinkedIn consumes the pages as images anyway).

LinkedIn轮播图是一份文档——单份多页PDF，绝不能是图片压缩包。 描述中已明确要求；导出步骤需严格遵守。

执行

moda canvas create --name "[主题] — LinkedIn doc" --intent "[brief]" --size 1080x1350 --category carousel --brand [KIT]

——立即发送链接。

先锁定系统设置：2–4种颜色、恰好两种字体、一套网格、一种主题元素。
单独创作第1页——钩子内容，5–9个单词，无logo：执行
```
moda canvas markup [CANVAS_REF] --file - --page [PAGE_ID]
```
；执行
```
moda canvas screenshot [CANVAS_REF]
```
；调整至视觉效果达标。
执行
```
moda canvas add-pages [CANVAS_REF] --count [N-1]
```
，然后每页应用一次标记——在同一个画布上依次操作。最后一页需包含一个行动号召和品牌标识。
分≤3页的批次执行
```
moda canvas screenshot [CANVAS_REF]
```
；整体判断效果。
执行
```
moda export [CANVAS_REF] --format pdf -o [topic]-linkedin.pdf
```
——导出为单份多页PDF。如实查看
```
warnings[]
```
并传递
```
pdf_links_flattened
```
（LinkedIn实际上会将页面以图片形式读取）。

Recipe — single post image, banner, or company art

方案——单张帖子图片、横幅或公司主页素材

moda canvas create --name "[Topic] — LinkedIn" --intent "[brief]" --size [WxH from the table] --category social --brand [KIT]

— link immediately.

Person-first when a name is given (the name is the hero lockup, the company supports); company-led only on request: logo + one value prop, no headshots.

Author in one apply:

moda canvas markup [CANVAS_REF] --file - --page [PAGE_ID]

```
moda canvas screenshot [CANVAS_REF]
```
— check the bottom-left avatar zone on a banner, contrast and type floor everywhere; fix and re-screenshot.

moda export [CANVAS_REF] --format png --pixel-ratio 2 -o [topic]-linkedin.png

执行

moda canvas create --name "[主题] — LinkedIn" --intent "[brief]" --size [表格中的宽×高] --category social --brand [KIT]

——立即发送链接。

若指定了姓名，则以人物为主（姓名为核心标识，公司作为辅助）；仅在要求时以公司为主：logo + 一个价值主张，无头像。

一次性应用标记：执行

moda canvas markup [CANVAS_REF] --file - --page [PAGE_ID]

。

执行
```
moda canvas screenshot [CANVAS_REF]
```
——检查横幅的左下角头像区域，确保所有区域的对比度和字号达标；调整后重新截图。

执行

moda export [CANVAS_REF] --format png --pixel-ratio 2 -o [topic]-linkedin.png

。

Examples

示例

"a LinkedIn carousel about our launch" → document-carousel recipe → ONE PDF.
"a post image for this announcement" → single recipe at 1200×627.
"refresh my LinkedIn banner" → single recipe at 1584×396, content center/right.
"company page cover for [Company]" → single recipe at 1128×191, lockup only.
"a 10-page LinkedIn doc on [Topic]" → carousel recipe, 10 pages, one PDF.

"关于我们发布活动的LinkedIn轮播图" → 使用文档轮播图方案 → 单份PDF。
"此公告的帖子图片" → 使用单张图片方案，尺寸1200×627。
"更新我的LinkedIn横幅" → 使用单张图片方案，尺寸1584×396，内容放置在中右侧。
"[公司]的主页封面" → 使用单张图片方案，尺寸1128×191，仅放置标识。
"关于[主题]的10页LinkedIn文档" → 使用轮播图方案，10页，单份PDF。

Errors

错误处理

Any typed error → load moda-core and read its recovery reference. The trap here is exporting a carousel as a zip: png/jpeg multi-page arrives as a zip, so carousels export

--format pdf

stale_revision

heals — retry once.

任何输入错误 → 加载moda-core并查阅其恢复参考文档。此处的陷阱是将轮播图导出为压缩包：png/jpeg多页文件会以压缩包形式导出，因此轮播图需使用

--format pdf

导出。

stale_revision

可修复——重试一次即可。

Make it recurring

定期创作

A weekly thought-leadership carousel → moda-automate runs the schedule (the artifact still routes here); the winning page system → moda-templates.

See also: moda-social — other platforms, ad sets, carousel theory · moda-core — the contract, recovery, everything Moda can do.

每周的思想领导力轮播图 → 使用moda-automate执行调度（成品仍需在此处处理）；成熟的页面系统 → 使用moda-templates。

另请参阅：moda-social — 其他平台、广告组、轮播图理论 · moda-core — 合约、恢复机制、Moda的所有功能。

References

参考文档

Doc	Load when
references/linkedin.md	depth: document-post conventions, banner lockups, feed legibility
references/markup.md	before any markup apply
references/export.md	PDF vs zip, warnings, pixel ratio

文档	加载时机
references/linkedin.md	深入了解：文档帖规范、横幅标识、动态可读性
references/markup.md	应用任何标记前
references/export.md	PDF vs 压缩包、警告信息、像素比