moda-social-linkedin

Original：🇺🇸 English
Translated

LinkedIn creative: posts, document carousels (exported as ONE multi-page PDF), banners, company-page art.

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Sourcemoda-design/moda
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NPX Install

npx skill4agent add moda-design/moda moda-social-linkedin

Tags

Translated version includes tags in frontmatter
linkedin-designsocial-media-assetsmoda-toolcarousel-creationpdf-export

SKILL.md Content

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moda-social-linkedin

<!-- moda:banner -->
PREREQUISITE — load 
moda-core
once per session (step-0, write contract, free/metered map). Already loaded? Skip ahead. If you cannot load it, the non-negotiables: run 
moda doctor --json
before anything; 
moda brand list
before creating; every write carries the latest revision — on 
stale_revision
, re-read and retry once (it heals); send the canvas link the moment it exists; stuck or failed? 
moda ask "<question>"
— free and fast, never guess.
<!-- /moda:banner -->

Sizes and defaults

FormatSize
--category
Notes
Link/landscape post image1200×627
social
the feed default for a link-style post
Portrait post image1080×1350
social
more feed height; use when the piece is type-led
Document-carousel page1080×1350
carousel
6–10 pages; ships as ONE PDF
Profile banner1584×396
social
the profile photo covers the bottom-left
Company page cover1128×191
social
very short — a lockup and one line, nothing else
  • Document carousels are read SMALL in the feed: headline-first pages, one idea per page, body type no smaller than ~34px at 1080 wide.
  • Profile banner: keep the bottom-left quiet, place content center/right (the right two-thirds), copy limited to a name/role plus at most one short line.
  • Carousel page bottom-center ~60px is overlapped by LinkedIn's own chrome.

Recipe — document carousel (the signature move)

A LinkedIn carousel is a document — ONE multi-page PDF, never a zip of images. The description promises it; the export step is where it is kept.
  1. moda canvas create --name "[Topic] — LinkedIn doc" --intent "[brief]" --size 1080x1350 --category carousel --brand [KIT]
    — send the link immediately.
  2. Lock the system first: 2–4 colors, exactly two fonts, one grid, one motif.
  3. Author page 1 ALONE — the hook, 5–9 words, no logo: 
    moda canvas markup [CANVAS_REF] --file - --page [PAGE_ID]
    ; 
    moda canvas screenshot [CANVAS_REF]
    ; fix until it proves the look.
  4. moda canvas add-pages [CANVAS_REF] --count [N-1]
    , then one markup apply per page — serial on one canvas. Last page carries the one ask and the brand.
  5. moda canvas screenshot [CANVAS_REF]
    in ≤3-page batches; judge as a set.
  6. moda export [CANVAS_REF] --format pdf -o [topic]-linkedin.pdf
    — one multi-page PDF. Read 
    warnings[]
    and relay 
    pdf_links_flattened
    honestly (LinkedIn consumes the pages as images anyway).

Recipe — single post image, banner, or company art

  1. moda canvas create --name "[Topic] — LinkedIn" --intent "[brief]" --size [WxH from the table] --category social --brand [KIT]
    — link immediately.
  2. Person-first when a name is given (the name is the hero lockup, the company supports); company-led only on request: logo + one value prop, no headshots.
  3. Author in one apply: 
    moda canvas markup [CANVAS_REF] --file - --page [PAGE_ID]
    .
  4. moda canvas screenshot [CANVAS_REF]
    — check the bottom-left avatar zone on a banner, contrast and type floor everywhere; fix and re-screenshot.
  5. moda export [CANVAS_REF] --format png --pixel-ratio 2 -o [topic]-linkedin.png
    .

Examples

  • "a LinkedIn carousel about our launch" → document-carousel recipe → ONE PDF.
  • "a post image for this announcement" → single recipe at 1200×627.
  • "refresh my LinkedIn banner" → single recipe at 1584×396, content center/right.
  • "company page cover for [Company]" → single recipe at 1128×191, lockup only.
  • "a 10-page LinkedIn doc on [Topic]" → carousel recipe, 10 pages, one PDF.

Errors

Any typed error → load moda-core and read its recovery reference. The trap here is exporting a carousel as a zip: png/jpeg multi-page arrives as a zip, so carousels export 
--format pdf
. 
stale_revision
heals — retry once.

Make it recurring

A weekly thought-leadership carousel → moda-automate runs the schedule (the artifact still routes here); the winning page system → moda-templates.
See also: moda-social — other platforms, ad sets, carousel theory · moda-core — the contract, recovery, everything Moda can do.

References

DocLoad when
references/linkedin.mddepth: document-post conventions, banner lockups, feed legibility
references/markup.mdbefore any markup apply
references/export.mdPDF vs zip, warnings, pixel ratio