kpc-comb
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Original
English🇨🇳
Translation
ChineseKey Purchase Criteria (KPC) Comb
关键采购标准（KPC）梳状图
Metadata
元数据
- Name: kpc-comb
- Description: Key purchase criteria importance vs performance chart
- Triggers: KPC, key purchase criteria, buying factors, decision criteria
- 名称: kpc-comb
- 描述: 关键采购标准重要性vs表现图表
- 触发词: KPC, key purchase criteria, buying factors, decision criteria
Instructions
说明
Analyze key purchase criteria for $ARGUMENTS to identify competitive gaps.
针对$ARGUMENTS分析关键采购标准，识别竞品差距。
Framework
框架
The Comb Chart
梳状图
Importance
│
10 ┤ ╭───╮ ╭───╮
│ ╭───╮│ │╭───╮│ │
8 ┤ │ ││ ││ ││ │ ╭───╮
│ │ ││ ││ ││ │╭───╮│ │
6 ┤╭───╮│ ││ ││ ││ ││ ││ │
││ ││ ││ ││ ││ ││ ││ │
4 ┤│ ││ ││ ││ ││ ││ ││ │
││ ││ ││ ││ ││ ││ ││ │
2 ┤│ ││ ││ ││ ││ ││ ││ │
│└───┘└───┘└───┘└───┘└───┘└───┘└───┘
└──────────────────────────────────
P Q R S T U V
Performance重要性
│
10 ┤ ╭───╮ ╭───╮
│ ╭───╮│ │╭───╮│ │
8 ┤ │ ││ ││ ││ │ ╭───╮
│ │ ││ ││ ││ │╭───╮│ │
6 ┤╭───╮│ ││ ││ ││ ││ ││ │
││ ││ ││ ││ ││ ││ ││ │
4 ┤│ ││ ││ ││ ││ ││ ││ │
││ ││ ││ ││ ││ ││ ││ │
2 ┤│ ││ ││ ││ ││ ││ ││ │
│└───┘└───┘└───┘└───┘└───┘└───┘└───┘
└──────────────────────────────────
P Q R S T U V
表现KPC Categories
KPC类别
| Category | Examples |
|---|---|
| Product | Features, quality, reliability |
| Price | Total cost, value, ROI |
| Service | Support, delivery, warranty |
| Brand | Reputation, trust, social proof |
| Convenience | Availability, ease of use, speed |
| 类别 | 示例 |
|---|---|
| 产品 | 功能、质量、可靠性 |
| 价格 | 总成本、价值、ROI |
| 服务 | 支持、交付、保修 |
| 品牌 | 声誉、信任、社交背书 |
| 便利性 | 可得性、易用性、速度 |
Output
输出
undefinedundefinedKey Purchase Criteria: [Product/Category]
关键采购标准: [产品/类别]
Criteria Analysis
标准分析
| Criterion | Importance (1-10) | Our Performance | Competitor A | Gap |
|---|---|---|---|---|
| Price | 9 | 6 | 8 | -2 |
| Quality | 8 | 9 | 7 | +2 |
| Features | 7 | 7 | 8 | -1 |
| Support | 6 | 5 | 6 | -1 |
| Brand | 5 | 8 | 9 | -1 |
| Speed | 4 | 9 | 7 | +2 |
| 标准 | 重要性(1-10) | 我方表现 | 竞品A | 差距 |
|---|---|---|---|---|
| 价格 | 9 | 6 | 8 | -2 |
| 质量 | 8 | 9 | 7 | +2 |
| 功能 | 7 | 7 | 8 | -1 |
| 支持 | 6 | 5 | 6 | -1 |
| 品牌 | 5 | 8 | 9 | -1 |
| 速度 | 4 | 9 | 7 | +2 |
Comb Visualization
梳状图可视化
High Importance, Low Performance (Fix Priority):
┌─────────────────┐
│ PRICE (9 vs 6) │ ← Gap: -2
└─────────────────┘
High Importance, High Performance (Maintain):
┌─────────────────┐
│ QUALITY (8 vs 9)│ ← Advantage: +2
└─────────────────┘高重要性、低表现（优先改进）:
┌─────────────────┐
│ 价格 (9 vs 6) │ ← 差距: -2
└─────────────────┘
高重要性、高表现（保持优势）:
┌─────────────────┐
│ 质量 (8 vs 9)│ ← 优势: +2
└─────────────────┘Strategic Implications
战略启示
Strengths (Maintain):
- Quality - Strong competitive advantage
- Speed - Differentiator in market
Weaknesses (Improve):
- Price - Most important criterion, underperforming
- Support - Gap vs. competitors
Opportunities:
- Price repositioning
- Support enhancement
优势（保持）:
- 质量 - 强大的竞争优势
- 速度 - 市场差异化卖点
劣势（改进）:
- 价格 - 最重要的标准，表现落后
- 支持 - 与竞品存在差距
机会:
- 价格重新定位
- 服务支持升级
Action Plan
行动计划
| Priority | Criterion | Action | Impact |
|---|---|---|---|
| 1 | Price | Cost reduction / value messaging | High |
| 2 | Support | Investment in service | Medium |
undefined| 优先级 | 标准 | 行动 | 影响 |
|---|---|---|---|
| 1 | 价格 | 成本优化/价值传递 | 高 |
| 2 | 支持 | 服务投入 | 中 |
undefinedTips
提示
- Focus on high importance criteria first
- Weight by customer segment if needed
- Update regularly as market evolves
- Validate with customer research
- 优先关注高重要性标准
- 如有需要，按客户群体加权
- 随市场变化定期更新
- 通过客户调研验证