Importance
    │
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    └──────────────────────────────────
      P    Q    R    S    T    U    V
              Performance

## Key Purchase Criteria: [Product/Category]

### Criteria Analysis

| Criterion | Importance (1-10) | Our Performance | Competitor A | Gap |
|-----------|-------------------|-----------------|--------------|-----|
| Price | 9 | 6 | 8 | -2 |
| Quality | 8 | 9 | 7 | +2 |
| Features | 7 | 7 | 8 | -1 |
| Support | 6 | 5 | 6 | -1 |
| Brand | 5 | 8 | 9 | -1 |
| Speed | 4 | 9 | 7 | +2 |

### Comb Visualization

### Strategic Implications

**Strengths (Maintain):**
1. Quality - Strong competitive advantage
2. Speed - Differentiator in market

**Weaknesses (Improve):**
1. Price - Most important criterion, underperforming
2. Support - Gap vs. competitors

**Opportunities:**
1. Price repositioning
2. Support enhancement

### Action Plan

| Priority | Criterion | Action | Impact |
|----------|-----------|--------|--------|
| 1 | Price | Cost reduction / value messaging | High |
| 2 | Support | Investment in service | Medium |