seo-strategy
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ChineseStrategies: SEO
策略：SEO
Guides SEO strategy: workflow order, prioritization, Product-Led SEO, and when to use which skills. Use this skill when planning SEO from scratch, auditing an existing site, or deciding what to do next.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
指导SEO策略：工作流顺序、优先级排序、产品驱动型SEO（Product-Led SEO），以及各类技能的适用场景。当你从零开始规划SEO、对现有网站进行审计，或决定下一步行动时，可使用此技能。
调用时机：首次使用时，如果有帮助，先用1-2句话说明此技能涵盖的内容及其重要性，再提供主要输出。后续使用或用户要求跳过介绍时，直接输出主要内容。
Workflow Order
工作流顺序
Fix foundation before optimizing pages. Execute in this order:
| Phase | Focus | Skills |
|---|---|---|
| 1. Technical | Crawlability, indexing, sitemap | robots-txt, xml-sitemap, canonical-tag, indexing, indexnow, site-crawlability |
| 2. On-Page | Metadata, structure, schema | title-tag, meta-description, page-metadata, schema-markup, internal-links, url-structure, heading-structure |
| 3. Content | Keywords, clusters, optimization | keyword-research, content-strategy, content-optimization |
| 4. Off-Page | Backlinks, authority | link-building, backlink-analysis |
Technical issues block indexing and crawl; on-page issues limit how well content ranks; content and off-page build authority over time.
先筑牢基础，再优化页面。按以下顺序执行：
| 阶段 | 重点 | 技能 |
|---|---|---|
| 1. 技术基础 | 可抓取性、索引、站点地图 | robots-txt, xml-sitemap, canonical-tag, indexing, indexnow, site-crawlability |
| 2. 页面内优化 | 元数据、结构、Schema | title-tag, meta-description, page-metadata, schema-markup, internal-links, url-structure, heading-structure |
| 3. 内容建设 | 关键词、主题集群、内容优化 | keyword-research, content-strategy, content-optimization |
| 4. 站外优化 | 外链、网站权威性 | link-building, backlink-analysis |
技术问题会阻碍索引和抓取；页面内问题会限制内容的排名表现；内容建设和站外优化则会逐步提升网站权威性。
Product-Led SEO
产品驱动型SEO（Product-Led SEO）
SEO leverages content you already have—brand, features, scenarios, input, output, prompt, processes, knowledge—published in a structured way. Even without SEO, you'd showcase product features; SEO makes that content benefit you in traffic.
Principle: Do SEO around product/users, not around industry/search engines.
SEO利用你已有的内容——品牌、功能、场景、输入、输出、提示词、流程、知识——并以结构化方式发布。即使不做SEO，你也会展示产品功能；而SEO能让这些内容为你带来流量收益。
核心原则：围绕产品/用户做SEO，而非围绕行业/搜索引擎。
Products Suited for SEO
适合做SEO的产品类型
| Type | Suited because |
|---|---|
| Tool | Users have clear use cases and needs |
| Content | Users have clear information needs |
| E-commerce | Users have clear purchase needs |
| Service | Users have clear service needs |
Agent/Copilot products: Pure native Agent hard to grow via SEO; users rarely search "agent." Release related features first (e.g., CRM, sales bot for sales agent) to build traffic, then funnel to Agent product. See keyword-research for product positioning test.
| 产品类型 | 适配原因 |
|---|---|
| 工具类产品 | 用户有明确的使用场景和需求 |
| 内容类产品 | 用户有明确的信息获取需求 |
| 电商类产品 | 用户有明确的购买需求 |
| 服务类产品 | 用户有明确的服务需求 |
Agent/Copilot类产品：纯原生Agent很难通过SEO实现增长；用户很少搜索"agent"。应先推出相关功能（如CRM、销售Agent专用的销售机器人）以积累流量，再将流量引导至Agent产品。可参考keyword-research技能进行产品定位测试。
SEO Audit Approach
SEO审计方法
| Scenario | Order | Focus |
|---|---|---|
| New site | website-structure → Technical → On-Page → Content | Plan pages first; build foundation; add content |
| Existing site | Technical audit → On-Page audit → Content gap → Off-Page | Fix crawl/index first; then metadata, schema; then content gaps; then links |
| Low traffic | keyword-research → content-strategy → content-optimization | Often content or intent mismatch |
| Not indexing | indexing, robots-txt, site-crawlability | Technical blockers |
| 场景 | 执行顺序 | 重点 |
|---|---|---|
| 新网站 | website-structure → 技术基础 → 页面内优化 → 内容建设 | 先规划页面架构；筑牢基础；再添加内容 |
| 现有网站 | 技术审计 → 页面内审计 → 内容缺口分析 → 站外优化 | 先解决抓取/索引问题；再处理元数据、Schema；然后填补内容缺口；最后做外链建设 |
| 流量低迷 | keyword-research → content-strategy → content-optimization | 通常是内容或用户意图不匹配导致 |
| 无法被索引 | indexing, robots-txt, site-crawlability | 技术层面的阻碍 |
SEO Roadmap Priorities
SEO路线图优先级
| Priority | Meaning | Examples |
|---|---|---|
| P0 | Blocker—fix first | Crawlability, indexing, robots blocking |
| P1 | Core—do soon | Title, meta, schema, sitemap, internal links |
| P2 | Important—not urgent | Open Graph, Twitter Cards, IndexNow |
| P3 | Nice to have | Rich results, sitelinks optimization |
| 优先级 | 定义 | 示例 |
|---|---|---|
| P0 | 阻塞性问题——优先修复 | 可抓取性、索引、robots文件拦截 |
| P1 | 核心任务——尽快完成 | 标题标签、元描述、Schema、站点地图、内部链接 |
| P2 | 重要但不紧急 | Open Graph、Twitter Cards、IndexNow |
| P3 | 锦上添花 | 富媒体结果、站点链接优化 |
Alternative SEO Strategies
替代SEO策略
| Strategy | When | Skill |
|---|---|---|
| Programmatic SEO | Scale pages with template + data | programmatic-seo |
| Parasite SEO | Leverage high-authority platforms | parasite-seo |
| GEO | AI search visibility, citations | generative-engine-optimization |
| Localization | Multi-language, international | localization-strategy |
| 策略类型 | 适用场景 | 对应技能 |
|---|---|---|
| 程序化SEO（Programmatic SEO） | 通过模板+数据批量生成页面 | programmatic-seo |
| 寄生式SEO（Parasite SEO） | 借助高权重平台 | parasite-seo |
| 生成式引擎优化（GEO） | AI搜索可见性、引用 | generative-engine-optimization |
| 本地化策略 | 多语言、国际化 | localization-strategy |
Output Format
输出格式
- Workflow phase (where you are; what's next)
- Priority list (P0–P3 tasks)
- Skill mapping (which skill for each task)
- Recommendation (start with X; then Y)
- 工作流阶段（当前所处阶段；下一步行动）
- 优先级任务列表（P0-P3级任务）
- 技能映射（每项任务对应的技能）
- 行动建议（先做X；再做Y）
Related Skills
相关技能
- website-structure: Plan which pages to build; do before or alongside Technical phase
- keyword-research: Discovery; informs content-strategy and content-optimization
- content-strategy: Topic clusters, pillar pages; content planning
- programmatic-seo: Template-based scale; alternative to manual content
- parasite-seo: High-authority platforms; alternative to owned-site SEO
- generative-engine-optimization: AI search visibility; complements traditional SEO
- localization-strategy: Multi-language SEO
- skills-task-progress: Task tracking template; references this workflow
- website-structure：规划需搭建的页面；在技术基础阶段之前或同期进行
- keyword-research：关键词挖掘；为内容策略和内容优化提供依据
- content-strategy：主题集群、支柱页面；内容规划
- programmatic-seo：基于模板批量生成；手动内容创作的替代方案
- parasite-seo：借助高权重平台；自有站点SEO的替代方案
- generative-engine-optimization：AI搜索可见性；补充传统SEO
- localization-strategy：多语言SEO
- skills-task-progress：任务跟踪模板；参考此工作流