Strategies: SEO
Guides SEO strategy: workflow order, prioritization, Product-Led SEO, and when to use which skills. Use this skill when planning SEO from scratch, auditing an existing site, or deciding what to do next.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Workflow Order
Fix foundation before optimizing pages. Execute in this order:
| Phase | Focus | Skills |
|---|
| 1. Technical | Crawlability, indexing, sitemap | robots-txt, xml-sitemap, canonical-tag, indexing, indexnow, site-crawlability |
| 2. On-Page | Metadata, structure, schema | title-tag, meta-description, page-metadata, schema-markup, internal-links, url-structure, heading-structure |
| 3. Content | Keywords, clusters, optimization | keyword-research, content-strategy, content-optimization |
| 4. Off-Page | Backlinks, authority | link-building, backlink-analysis |
Technical issues block indexing and crawl; on-page issues limit how well content ranks; content and off-page build authority over time.
Product-Led SEO
SEO leverages content you already have—brand, features, scenarios, input, output, prompt, processes, knowledge—published in a structured way. Even without SEO, you'd showcase product features; SEO makes that content benefit you in traffic.
Principle: Do SEO around product/users, not around industry/search engines.
Products Suited for SEO
| Type | Suited because |
|---|
| Tool | Users have clear use cases and needs |
| Content | Users have clear information needs |
| E-commerce | Users have clear purchase needs |
| Service | Users have clear service needs |
Agent/Copilot products: Pure native Agent hard to grow via SEO; users rarely search "agent." Release related features first (e.g., CRM, sales bot for sales agent) to build traffic, then funnel to Agent product. See keyword-research for product positioning test.
SEO Audit Approach
| Scenario | Order | Focus |
|---|
| New site | website-structure → Technical → On-Page → Content | Plan pages first; build foundation; add content |
| Existing site | Technical audit → On-Page audit → Content gap → Off-Page | Fix crawl/index first; then metadata, schema; then content gaps; then links |
| Low traffic | keyword-research → content-strategy → content-optimization | Often content or intent mismatch |
| Not indexing | indexing, robots-txt, site-crawlability | Technical blockers |
SEO Roadmap Priorities
| Priority | Meaning | Examples |
|---|
| P0 | Blocker—fix first | Crawlability, indexing, robots blocking |
| P1 | Core—do soon | Title, meta, schema, sitemap, internal links |
| P2 | Important—not urgent | Open Graph, Twitter Cards, IndexNow |
| P3 | Nice to have | Rich results, sitelinks optimization |
Alternative SEO Strategies
| Strategy | When | Skill |
|---|
| Programmatic SEO | Scale pages with template + data | programmatic-seo |
| Parasite SEO | Leverage high-authority platforms | parasite-seo |
| GEO | AI search visibility, citations | generative-engine-optimization |
| Localization | Multi-language, international | localization-strategy |
Output Format
- Workflow phase (where you are; what's next)
- Priority list (P0–P3 tasks)
- Skill mapping (which skill for each task)
- Recommendation (start with X; then Y)
Related Skills
- website-structure: Plan which pages to build; do before or alongside Technical phase
- keyword-research: Discovery; informs content-strategy and content-optimization
- content-strategy: Topic clusters, pillar pages; content planning
- programmatic-seo: Template-based scale; alternative to manual content
- parasite-seo: High-authority platforms; alternative to owned-site SEO
- generative-engine-optimization: AI search visibility; complements traditional SEO
- localization-strategy: Multi-language SEO
- skills-task-progress: Task tracking template; references this workflow