link-building

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Chinese

SEO Off-Page: Link Building

站外SEO：链接建设

Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

指导链接建设策略：获取优质backlinks以提升domain authority和搜索排名。

调用规则：首次调用时如果合适，先用1-2句话说明该技能覆盖的范围及其重要性，再提供核心输出。后续调用或用户要求跳过说明时，直接提供核心输出即可。

Scope (Off-Page SEO)

覆盖范围（站外SEO）

Link building: Acquire backlinks from relevant, authoritative sites
Broken link building: Find broken links on others' sites; suggest your content as replacement
Unlinked brand mentions: Turn mentions into links via outreach
Guest posting: Contribute to relevant publications; earn links
Journalist requests: Respond to #JournoRequest; provide quotes/assets
Digital PR: PR campaigns for backlinks and E-E-A-T — see eeat-signals

链接建设：从相关的权威站点获取backlinks
断链建设：查找其他站点的失效链接，建议对方用你的内容作为替换
未链接品牌提及：通过外展将品牌提及转化为链接
客座投稿：为相关平台供稿以获取链接
记者需求响应：响应#JournoRequest需求，提供引用内容/素材
数字PR：通过PR活动获取backlinks并提升E-E-A-T——参考eeat-signals

Initial Assessment

初步评估

Check for product marketing context first: If

.claude/product-marketing-context.md

.cursor/product-marketing-context.md

exists, read it for product, audience, and proof points.

Identify:

Current backlink profile: Domain authority, referring domains
Target keywords: What to rank for
Linkable assets: Research, tools, guides, data, testimonials

优先检查产品营销上下文：如果存在

.claude/product-marketing-context.md

或

.cursor/product-marketing-context.md

文件，先读取获取产品、受众和佐证点相关信息。

明确以下信息：

当前backlink profile：domain authority、引荐域名数量
目标关键词：需要优化排名的关键词
可链接资产：研究报告、工具、指南、数据、用户评价等

Link Building Strategies

链接建设策略

Strategy	Description
Content marketing	Create link-worthy content (guides, research, tools)
Guest posting	Write for relevant sites with author bio link
Broken link building	Find broken links, suggest your content as replacement
Unlinked brand mentions	Turn mentions into links via outreach
Journalist requests	Respond to #JournoRequest; provide quotes/assets
Directory and curated list submission	Get listed on directories (Taaft, Product Hunt, G2) and curated "best-of" lists; cold-start channel—see directory-submission for submission workflow, cold-start-strategy for launch plan
Digital PR	Press releases, news, expert quotes; earn authoritative links at scale
Partnerships	Partner links, co-marketing

策略	说明
内容营销	创作值得被链接的内容（指南、研究报告、工具等）
客座投稿	为相关站点供稿，在作者简介中植入链接
断链建设	查找失效链接，建议对方用你的内容作为替换
未链接品牌提及	通过外展将品牌提及转化为链接
记者需求响应	响应#JournoRequest需求，提供引用内容/素材
目录及精选列表提交	入驻目录站点（Taaft、Product Hunt、G2）和精选「最佳」榜单；冷启动渠道——提交流程参考directory-submission，上线计划参考cold-start-strategy
数字PR	新闻稿、热点内容、专家引用；规模化获取权威站点链接
合作联动	合作链接、联合营销

Quality Over Quantity

质量优先于数量

Factor	Good	Avoid
Relevance	Links from related sites	Irrelevant niches
Authority	High-quality, trusted sites	Spammy, low-quality
Anchor text	Natural, varied	Over-optimized, exact match
Context	Editorial, contextual links	Footer, sidebar link farms

评估维度	优质标准	避免项
相关性	来自相关领域站点的链接	无关领域的链接
权威性	高质量、可信站点	垃圾、低质量站点
锚文本	自然、多样化	过度优化、完全匹配关键词
上下文	编辑位、上下文相关的链接	页脚、侧边栏链接农场

Outreach Best Practices

外展最佳实践

Personalize each outreach message
Offer value (content, data, quote) before asking for link
Follow up politely; don't spam
Track outreach in spreadsheet or tool

每条外展消息都做个性化调整
提出链接请求前先提供价值（内容、数据、引用素材等）
礼貌跟进，不要发送垃圾信息
在电子表格或工具中跟踪外展进度

Output Format

输出格式

Linkable asset ideas
Outreach strategy and templates
Target sites (types, not specific URLs)
Metrics to track (referring domains, DA, traffic)

可链接资产创意
外展策略和模板
目标站点（类型，非具体URL）
需要跟踪的指标（引荐域名、DA、流量）