link-building

Original：🇺🇸 English

Translated

When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions "link building," "backlinks," "off-page SEO," "link acquisition," "outreach," "guest posting," "broken link building," "link outreach," "acquire backlinks," "how to build backlinks," or "link building strategy."

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Sourcekostja94/marketing-skills

Added on2026-03-07

NPX Install

npx skill4agent add kostja94/marketing-skills link-building

SKILL.md Content

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SEO Off-Page: Link Building

Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (Off-Page SEO)

Link building: Acquire backlinks from relevant, authoritative sites
Broken link building: Find broken links on others' sites; suggest your content as replacement
Unlinked brand mentions: Turn mentions into links via outreach
Guest posting: Contribute to relevant publications; earn links
Journalist requests: Respond to #JournoRequest; provide quotes/assets
Digital PR: PR campaigns for backlinks and E-E-A-T — see eeat-signals

Initial Assessment

Check for product marketing context first: If

.claude/product-marketing-context.md

or

.cursor/product-marketing-context.md

exists, read it for product, audience, and proof points.

Identify:

Current backlink profile: Domain authority, referring domains
Target keywords: What to rank for
Linkable assets: Research, tools, guides, data, testimonials

Link Building Strategies

Strategy	Description
Content marketing	Create link-worthy content (guides, research, tools)
Guest posting	Write for relevant sites with author bio link
Broken link building	Find broken links, suggest your content as replacement
Unlinked brand mentions	Turn mentions into links via outreach
Journalist requests	Respond to #JournoRequest; provide quotes/assets
Directory and curated list submission	Get listed on directories (Taaft, Product Hunt, G2) and curated "best-of" lists; cold-start channel—see directory-submission for submission workflow, cold-start-strategy for launch plan
Digital PR	Press releases, news, expert quotes; earn authoritative links at scale
Partnerships	Partner links, co-marketing

Quality Over Quantity

Factor	Good	Avoid
Relevance	Links from related sites	Irrelevant niches
Authority	High-quality, trusted sites	Spammy, low-quality
Anchor text	Natural, varied	Over-optimized, exact match
Context	Editorial, contextual links	Footer, sidebar link farms

Outreach Best Practices

Personalize each outreach message
Offer value (content, data, quote) before asking for link
Follow up politely; don't spam
Track outreach in spreadsheet or tool

Output Format

Linkable asset ideas
Outreach strategy and templates
Target sites (types, not specific URLs)
Metrics to track (referring domains, DA, traffic)

Related Skills

seo-strategy: SEO workflow; link building is Off-Page phase
backlink-analysis: Analyze current backlink profile
content-strategy: Content strategy supports link building
keyword-research: Target keywords inform link targets
cold-start-strategy: Cold start and first-user acquisition; directory submission as part of launch
parasite-seo: Parasite SEO; high-authority platforms for backlinks
github-seo: GitHub repos, gists, awesome lists for backlinks
directory-submission: Directory and curated list submission--preparation, platform-specific copy, Taaft/Product Hunt/G2; use when user wants to submit product to directories or get listed on best-of roundups
eeat-signals: E-E-A-T implementation; Digital PR supports authority