about-page-generator
Compare original and translation side by side
🇺🇸
Original
English🇨🇳
Translation
ChinesePages: About
页面类型：About
Guides About page content, structure, and trust-building for company websites.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
为企业网站的About页面提供内容、结构及信任度搭建相关指导。
调用规则：首次使用时，如果适用，可以先用1-2句话介绍本技能覆盖的范围及其重要性，再提供核心输出。后续调用或用户要求跳过介绍时，直接输出核心内容即可。
Initial Assessment
初步评估
Check for product marketing context first: If or exists, read it for company story, values, and differentiation. See branding for full brand strategy framework (purpose, values, storytelling).
.claude/product-marketing-context.md.cursor/product-marketing-context.mdIdentify:
- Audience: Job seekers, buyers, partners, press
- Key message: Mission, values, differentiation
- Proof points: Awards, metrics, testimonials
首先检查产品营销上下文：如果存在 或 文件，读取其中的公司故事、价值观和差异化优势内容。完整的品牌战略框架（目标、价值观、叙事方式）可参考 branding 技能。
.claude/product-marketing-context.md.cursor/product-marketing-context.md需识别维度：
- 受众：求职者、采购方、合作伙伴、媒体
- 核心信息：使命、价值观、差异化优势
- 佐证点：奖项、运营数据、客户 testimonial
Best Practices
最佳实践
Essential Elements
核心要素
| Element | Purpose |
|---|---|
| Company overview | Who, what, where, when, why, how |
| Origin story | Journey, founding, milestones |
| Team | Key people, photos, roles |
| Mission and values | What you stand for |
| Visuals | Photos, videos, office/culture |
| Social proof | Testimonials, awards, certifications |
| Contact | Easy way to reach you |
| 要素 | 作用 |
|---|---|
| 公司概览 | 主体、业务、所在地、成立时间、创立初衷、运营模式 |
| 起源故事 | 发展历程、 founding 背景、里程碑事件 |
| 团队介绍 | 核心成员、照片、职位 |
| 使命与价值观 | 品牌核心主张 |
| 视觉素材 | 照片、视频、办公环境/企业文化展示 |
| 社会认同 | 客户评价、奖项、资质证书 |
| 联系方式 | 便捷的沟通渠道 |
Strategic Approach
战略方法
- Tell a story: Convey who you are and why you're different—not just facts. See branding for origin story, hero's journey, narrative arc.
- Customer-focused: Frame around what you solve for customers, not self-promotion
- Build trust: Social links, testimonials, contact details, certifications
- Visible placement: About in main nav, not buried in footer
- 叙事化表达：传递你的品牌定位和差异化优势，而非单纯罗列事实。起源故事、英雄之旅、叙事弧相关内容可参考 branding 技能。
- 以客户为中心：围绕你为客户解决的问题展开，而非单纯自卖自夸
- 建立信任：社交媒体链接、客户评价、联系方式、资质证明
- 入口易达：About入口放在主导航栏，不要藏在页脚深处
Why It Matters
价值说明
- One of the most-visited pages
- 58% of customers buy based on company values
- 60% of job candidates choose employers based on values
- Entry point for branded search; impacts conversions
- 是网站访问量最高的页面之一
- 58%的客户会基于企业价值观做出购买决策
- 60%的求职者会基于价值观选择雇主
- 是品牌搜索的核心入口，直接影响转化效果
Output Format
输出格式
- Structure outline (sections)
- Story narrative and key messages
- Team section approach
- SEO metadata (title, description, H1)
- Trust elements checklist
- 结构大纲（板块划分）
- 故事叙事内容和核心信息
- 团队板块设计方案
- SEO元数据（title、description、H1标题）
- 信任要素检查清单
Related Skills
相关技能
- branding: Brand strategy, storytelling, purpose, values; About page implements brand story
- homepage-generator: About often linked from homepage
- contact-page-generator: Contact info on About
- customer-stories-page-generator: Social proof complements About
- title-tag, meta-description, page-metadata: About page metadata
- brand-protection: Official domain and identity declaration; helps users distinguish from impersonation sites
- branding：品牌战略、叙事、目标、价值观；About页是品牌故事的落地载体
- homepage-generator：About页通常从首页设置跳转入口
- contact-page-generator：About页会展示联系信息
- customer-stories-page-generator：客户故事类内容可作为About页的补充素材
- title-tag, meta-description, page-metadata：About页元数据相关技能
- brand-protection：官方域名和身份声明，帮助用户区分仿冒网站