about-page-generator

Original：🇺🇸 English

Translated

When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are."

2installs

Sourcekostja94/marketing-skills

Added on2026-03-07

NPX Install

npx skill4agent add kostja94/marketing-skills about-page-generator

SKILL.md Content

View Translation Comparison →

Pages: About

Guides About page content, structure, and trust-building for company websites.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first: If

.claude/product-marketing-context.md

or

.cursor/product-marketing-context.md

exists, read it for company story, values, and differentiation. See branding for full brand strategy framework (purpose, values, storytelling).

Identify:

Audience: Job seekers, buyers, partners, press
Key message: Mission, values, differentiation
Proof points: Awards, metrics, testimonials

Best Practices

Essential Elements

Element	Purpose
Company overview	Who, what, where, when, why, how
Origin story	Journey, founding, milestones
Team	Key people, photos, roles
Mission and values	What you stand for
Visuals	Photos, videos, office/culture
Social proof	Testimonials, awards, certifications
Contact	Easy way to reach you

Strategic Approach

Tell a story: Convey who you are and why you're different—not just facts. See branding for origin story, hero's journey, narrative arc.
Customer-focused: Frame around what you solve for customers, not self-promotion
Build trust: Social links, testimonials, contact details, certifications
Visible placement: About in main nav, not buried in footer

Why It Matters

One of the most-visited pages
58% of customers buy based on company values
60% of job candidates choose employers based on values
Entry point for branded search; impacts conversions

Output Format

Structure outline (sections)
Story narrative and key messages
Team section approach
SEO metadata (title, description, H1)
Trust elements checklist

Related Skills

branding: Brand strategy, storytelling, purpose, values; About page implements brand story
homepage-generator: About often linked from homepage
contact-page-generator: Contact info on About
customer-stories-page-generator: Social proof complements About
title-tag, meta-description, page-metadata: About page metadata
brand-protection: Official domain and identity declaration; helps users distinguish from impersonation sites