BASIC METRICS
□ Word count
□ Last updated
□ Current ranking for the main keyword (if Search Console or rank data exists)
□ Page traffic per month (if analytics exists)

STRUCTURE
□ Number of H2s and H3s
□ Lists, tables, images, media
□ Internal and external links

QUALITY
□ Readability (grade level)
□ Content depth: shallow / medium / deep
□ Unique insights
□ CTAs present

EXISTING POST ANALYSIS
Title:
URL:
Primary keyword:

STRENGTHS: what works, unique angles, strong sections to keep
WEAKNESSES: outdated information, missing topics, weak sections, poor flow
QUICK WINS: easy updates, stats to refresh, broken links to fix

URL / Ranking position
Word count
H2 sections and H3 breakdown
Unique elements: features, data, examples, visuals, interactive tools
Last modified date

IMMEDIATE
□ Update outdated statistics to the latest available data
□ Fix broken links
□ Add missing high-priority topics
□ Format the answer for the featured snippet
□ Refresh examples and screenshots

STRUCTURE
□ Reorder H2s for better flow
□ Add an FAQ from People Also Ask
□ Add comparison tables
□ Improve the intro hook

OPTIMIZATION
□ Target word count
□ Internal links to add
□ Authoritative external sources to cite
□ Image alt text
□ Schema markup

## Content refresh plan: [Post title]

### Summary
The post ranks #[X] and has fallen behind on [areas]. This refresh adds [N] sections and updates [N] outdated elements.

### Key findings
1. Content depth: competitors average [X] words vs [Y]
2. Missing topics: [top 3 gaps]
3. Outdated elements: [main issues]
4. Opportunity: [unique angle]

### Gap table
### New outline

Shall I write the refreshed version? Any sections to prioritize?

□ Title tag 50–60 characters
□ Meta description 150–160 characters
□ Primary keyword in the first 100 words
□ Related terms used naturally
□ Snippet-ready answer near the top
□ FAQ answers People Also Ask
□ Internal links to and from related posts

# [New title]

_Last updated: [date]_

[New intro]

[Jump links]

[Refreshed sections]

## Frequently asked questions

## Conclusion

---

### Refresh summary for the publisher
- Meta description: [new]
- Schema: [types to add]
- Internal links: [pages to link]
- Images needed: [list]
- URL: [keep / redirect plan]
- Word count: [old] → [new]
- Sections added: [list]