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Found 9 Skills
Identifies and updates outdated content to restore and improve search rankings. Analyzes content freshness, adds new information, updates statistics, and optimizes for current SEO and GEO best practices.
Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content.
Content recycling — resurface, update, and repost proven evergreen content over time. Use when someone wants to "get more mileage out of old posts," "recycle/repost our best content," "resurface evergreen pieces," "update and republish an old post," or build a recycling queue of proven winners. Recycles the INSIGHT refreshed (new hook/format/updated data) on a deliberate cadence — never an identical repost. Distinct from cross-platform-repurposing (same moment, many platforms) and captions-and-clipping (long-form -> short clips). Reads brand-profile + voice-builder first. The agent drafts the refresh; a human reviews; WoopSocial schedules/publishes (delete+recreate, no update); winners are picked from native analytics; nothing is fabricated.
Diagnose and reverse traffic loss on existing pages. Use when the user asks about content decay, pages losing traffic, declining rankings, traffic drops, why a page stopped ranking, content refresh strategy, or when to consolidate vs redirect old content. For creating new content, see brief.
Refresh Claude Ads platform, API, policy, regulation, benchmark, issue, pull-request, fork, and repository evidence. Use for ads research refresh, expired refresh_due dates, stale API or platform claims, reverify-or-demote decisions, release-current claim validation, ecosystem review, current platform changes, or updating paid-media knowledge. When tools or sources are unavailable, still demote the stale claim for the current run and block dependent release-current assertions before requesting access.
When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.
Use when the user asks to "write SEO content", "draft a blog post / landing page", "update outdated content", or "fix traffic/ranking decay"; two modes — new drafts pages with keywords, headers, snippets, and evidence boundaries; refresh scores decay, prioritizes update work, and produces a republish plan with GEO guidance. Not for AI-citation/GEO readiness scoring — use geo-content-optimizer; not for publish-gate scoring — use content-quality-auditor. SEO文章写作/内容更新/排名恢复
Work out what existing competitive sales enablement needs to change now - after a competitor move, a run of field questions, a request from sales, or on a cadence - and draft the update. The deliverable is the changed lines with their proof and date, for a single battlecard, talk track or deck as readily as a set - checks whether sections still hold up, classifies each as current, stale, unsupported or incomplete, prioritizes by what it would cost a rep to say, drafts the smallest useful change, and separates content fixes from distribution problems. Use for "what enablement is stale after this change", "update our talk tracks", "is the Northwind battlecard still accurate", "sales wants this line added - can we say it", "what should sales learn this week". When the deliverable is only the inventory of which claims hold up, with nothing to draft, that is competitive-asset-audit. Not for a new battlecard from scratch or a live objection.
Refresh and improve existing blog posts to outrank competitors using a 6-phase content audit and SERP gap analysis. Use when the user wants to update, refresh, or improve an existing blog post, recover lost rankings, or asks why a post fell behind competitors.